Rascasse Audience Intelligence

Goldfish Audience in United States

A data profile of the people who buy, follow and care about Goldfish in United States — modelled from more than twelve digital signal sources. Goldfish has an estimated audience of 4,180,213 people in United States.

#4211among Topic in United States#175in Pets & Animals

The average Goldfish fan in United States is 35.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Freshwater fish, D&R, Koi, with strongest over-indexing on Freshwater fish (36.18× the country average).

Demographically, the Goldfish audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goldfish fan in United States is balanced, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Freshwater fish.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goldfish profile in United States.

Audience size
4.2M
in United States
Gender
54.6%♀
45.4% male
Age
35.0
average years
Country rank
#7756
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goldfish fans

54.6% are female, 45.4% are male, average age 35.0.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Goldfish audience in United States
MetricValue
Female54.6%
Male45.4%
Average age35.0
Estimated audience size4,180,213
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Goldfish audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Goldfish audience comes from United States.

Worldwide audience distribution share by country for Goldfish
CountryShare
United States26.6%
Japan9.6%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goldfish audience in United States is strongest.

Fig. 05

Top regions by affinity

Goldfish fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.24×
02Massachusetts~100K1.17×
03Connecticut~50K1.14×
04Pennsylvania~200K1.13×
05New Jersey~100K1.12×
06Rhode Island~10K1.12×
07Washington~90K1.11×
08Texas~400K1.10×
09North Carolina~100K1.09×
10Michigan~100K1.09×
11Maryland~80K1.09×
12Alabama~60K1.09×
13New York~300K1.08×
14Virginia~100K1.07×
15Wisconsin~70K1.07×
16Kentucky~60K1.07×
17Illinois~100K1.06×
18Ohio~100K1.06×
19California~500K1.05×
20Indiana~80K1.05×
21Arizona~90K1.04×
22Nebraska~20K1.03×
23Georgia~100K1.02×
24Oklahoma~50K1.02×
25Idaho~20K1.02×
26Maine~20K1.02×
27Minnesota~60K1.01×
28New Hampshire~20K1.01×
29Alaska~9K0.99×
30Florida~300K0.98×
31Oregon~50K0.98×
32Arkansas~30K0.98×
33Kansas~30K0.98×
34West Virginia~20K0.98×
35Hawaii~20K0.98×
36Iowa~30K0.97×
37Tennessee~80K0.95×
38South Carolina~60K0.95×
39Missouri~60K0.94×
40Vermont~7K0.94×
41Delaware~10K0.93×
42Mississippi~30K0.92×
43North Dakota~8K0.92×
44Colorado~60K0.90×
45Nevada~40K0.87×
46South Dakota~8K0.87×
47Louisiana~50K0.85×
48Montana~10K0.82×
49New Mexico~20K0.80×
50Washington, District of Columbia~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Goldfish, United States
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goldfish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goldfish audience
#·InterestCategoryAffinity×
01Freshwater fishPets & Animals36.18×
02DreddMovies & TV36.09×
03D&RTechnology & Electronics33.60×
04KoiPets & Animals32.88×
05James JoyceLiterature25.10×
06A Million Ways to Die in the WestMovies & TV21.82×
07The Old Spaghetti FactoryFood & Beverages20.36×
08High School DxDMovies & TV13.98×
09ShrimpFood & Beverages7.60×
10AquariumPets & Animals6.14×
11Slot machineGames4.02×
12Casino gamesGames3.92×
13New Year's EveHome & Garden3.41×
14High schoolBusiness & Career2.41×
15Electric guitarMusic & Radio2.23×
16Bass guitarMusic & Radio2.13×
17GamblingGames2.12×
18SubwayFood & Beverages1.90×
19Burger KingFood & Beverages1.74×
20Pizza HutFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goldfish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goldfish audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
IndividualismJOY1.33×
Early Adopter MentalityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goldfish audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
SustainabilityBALANCE0.82×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goldfish have in United States?

Goldfish has an estimated audience of 4,180,213 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Goldfish fans?

54.6% of Goldfish fans are female, 45.4% are male, with an average age of 35.0 years.

03

Which brands do Goldfish fans like most?

Goldfish fans show strongest brand affinity for Freshwater fish (36.18×), D&R (33.6×), and Koi (32.88×) over the country average.

04

Where do Goldfish fans live in United States?

Goldfish fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Goldfish fans also like?

Beyond Goldfish itself, the audience over-indexes on D&R (33.6×), Koi (32.88×), Shrimp (7.6×), and Dredd (36.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Goldfish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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