Goldfish Audience in United States

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Goldfish has an estimated audience of 4,180,213 people in United States. 54.6% are female, 45.4% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Hibachi, Historic site, Grinch, Goop.

The average Goldfish fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Hibachi, Historic site, with strongest over-indexing on Vocal harmony (16.85× the country average). Demographically, the Goldfish audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Goldfish fans

Demographic split for Goldfish audience in United States
MetricValue
Female54.6%
Male45.4%
Average age35.0
Estimated audience size4,180,213

Audience persona

The typical Goldfish fan in United States is balanced, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Goldfish in United States
RegionReachAffinity
California508,2011.11×
Texas400,4671.11×
Florida290,6701.03×
New York265,1591.14×
Pennsylvania163,0501.16×
Illinois153,9081.11×
North Carolina141,6371.13×
Ohio140,7781.09×
Georgia134,7431.05×
New Jersey122,2991.15×
Michigan120,7221.1×
Virginia112,8081.11×
Massachusetts102,0951.24×
Washington97,7771.17×
Arizona89,0591.04×
Tennessee82,6210.99×
Indiana80,9141.06×
Maryland80,5021.12×
Wisconsin66,9161.06×
Alabama63,4031.09×
Missouri63,3490.94×
Colorado62,5800.95×
Minnesota61,6111.03×
South Carolina59,0480.94×
Kentucky55,1791.05×
Connecticut48,8741.17×
Oregon48,8421.02×
Oklahoma46,9301.01×
Utah46,1761.23×
Louisiana45,3890.84×
Nevada34,9030.86×
Arkansas33,7200.98×
Iowa33,1470.96×
Kansas31,0350.94×
Mississippi30,3820.88×
Nebraska20,6400.98×
Idaho20,5450.98×
West Virginia18,3870.94×
Hawaii17,1380.95×
New Hampshire16,2540.99×
New Mexico15,8300.76×
Maine14,8470.99×
Rhode Island14,7671.11×
Delaware9,9790.87×
Washington, District of Columbia9,9200.79×
Montana8,6120.74×
Alaska8,1340.91×
South Dakota7,4350.77×
North Dakota7,2280.84×
Vermont6,8110.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goldfish audience
BrandAffinityCategory
Vocal harmony16.85×Music & Radio
Hibachi24.9×Food & Beverages
Historic site12.72×Arts & Culture
Grinch10.39×Movies & TV
Goop13.44×Internet & Social Media
Zacky Vengeance64.55×Music & Radio
Governor of Michigan15.58×Politics & Society
Home Bargains23.8×Shopping
Fairy godmother14.86×Literature
Wok11.4×Food & Beverages
Mathcore13.19×Music & Radio
Hipster15.32×Politics & Society
Guitarist (magazine)16.77×Music & Radio
INFJ25.95×Business & Career
Grace Slick12.06×Music & Radio
Google Home8.59×Technology & Electronics
Cherish (group)13.55×Music & Radio
La Jolla11.2×Travel & Leisure
Combat sport1.89×Sports
headspace10.97×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goldfish audience
TraitClusterScore
ExtroversionTHRILL1.42
Early Adopter MentalityPOWER1.24
Pet OwnershipJOY1.15
Social Media UsageJOY1.1
IndividualismJOY1.07
CreativityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Goldfish
CountryShare
United States26.6%
Japan9.6%
United Kingdom8.6%

See Goldfish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Goldfish have in United States?

Goldfish has an estimated audience of 4,180,213 people in United States, concentrated in California and Texas.

What is the gender split and age of Goldfish fans?

54.6% of Goldfish fans are female, 45.4% are male, with an average age of 35.0 years.

Which brands do Goldfish fans like most?

Goldfish fans show strongest brand affinity for Vocal harmony (16.85×), Hibachi (24.9×), and Historic site (12.72×) over the country average.

Where do Goldfish fans live in United States?

Goldfish fans in United States are most concentrated in California (reach 508,201), Texas (reach 400,467), and Florida (reach 290,670). These three regions account for the largest share of the active audience.

What other brands do Goldfish fans also like?

Beyond Goldfish itself, the audience over-indexes on Hibachi (24.9×), Historic site (12.72×), Grinch (10.39×), and Goop (13.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.