Rascasse Audience Intelligence

New York City Ballet Audience in United States

A data profile of the people who buy, follow and care about New York City Ballet in United States — modelled from more than twelve digital signal sources. New York City Ballet has an estimated audience of 1,606,840 people in United States.

#29among Charity in United States#1370among POI in United States#171in Arts & Culture

The average New York City Ballet fan in United States is 38.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Pole dance, Gregory Porter, Airbnb, with strongest over-indexing on Pole dance (17.79× the country average).

Demographically, the New York City Ballet audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York City Ballet fan in United States is more female, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Pole dance.

Category: Arts & Culture · Type: POI · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York City Ballet profile in United States.

Audience size
1.6M
in United States
Gender
71.3%♀
28.7% male
Age
38.2
average years
Country rank
#16851
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York City Ballet fans

71.3% are female, 28.7% are male, average age 38.2.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for New York City Ballet audience in United States
MetricValue
Female71.3%
Male28.7%
Average age38.2
Estimated audience size1,606,840
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the New York City Ballet audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

28.4%

of the worldwide New York City Ballet audience comes from United States.

Worldwide audience distribution share by country for New York City Ballet
CountryShare
United States28.4%
Japan14.6%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York City Ballet audience in United States is strongest.

Fig. 05

Top regions by affinity

New York City Ballet fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M12.38×
02New Jersey~200K4.11×
03Connecticut~60K3.58×
04Washington, District of Columbia~10K2.48×
05Vermont~5K1.63×
06Massachusetts~40K1.41×
07Pennsylvania~60K1.10×
08Rhode Island~6K1.10×
09Maryland~30K1.04×
10Maine~6K1.04×
11New Hampshire~6K0.97×
12Utah~10K0.95×
13Delaware~4K0.95×
14Virginia~40K0.90×
15Alaska~3K0.88×
16North Dakota~3K0.85×
17South Dakota~3K0.84×
18Montana~4K0.82×
19Hawaii~6K0.80×
20West Virginia~6K0.76×
21Idaho~6K0.73×
22New Mexico~6K0.73×
23Nebraska~6K0.71×
24California~100K0.70×
25Mississippi~9K0.70×
26North Carolina~30K0.69×
27Colorado~20K0.69×
28Arkansas~9K0.68×
29South Carolina~20K0.66×
30Florida~70K0.65×
31Kentucky~10K0.65×
32Kansas~8K0.65×
33Washington~20K0.64×
34Minnesota~10K0.64×
35Oregon~10K0.64×
36Iowa~9K0.64×
37Louisiana~10K0.62×
38Oklahoma~10K0.62×
39Georgia~30K0.60×
40Tennessee~20K0.60×
41Alabama~10K0.60×
42Nevada~9K0.59×
43Missouri~10K0.57×
44Ohio~30K0.56×
45Michigan~20K0.56×
46Indiana~20K0.55×
47Wisconsin~10K0.55×
48Illinois~30K0.53×
49Arizona~20K0.52×
50Texas~60K0.46×
Fig. 06

Affinity by region

Affinity by region — New York City Ballet, United States
0.46×1.00×12.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York City Ballet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York City Ballet audience
#·InterestCategoryAffinity×
01Gregory PorterMusic & Radio50.66×
02Dance AcademyMovies & TV43.87×
03Billy ElliotMovies & TV33.30×
04Ballet shoeFashion & Accessoires25.16×
05Royal Bank of CanadaBusiness & Career18.44×
06Pole danceSports17.79×
07Christoph WaltzMovies & TV10.21×
08Artistic gymnasticsSports9.05×
09Nick Jr.Movies & TV7.49×
10Folk musicMusic & Radio4.62×
11Broadway theatreTravel & Leisure4.34×
12First class travelTravel & Leisure4.13×
13Sustainable energyHome & Garden4.09×
14Diaper bagKids & Family3.83×
15AirbnbTravel & Leisure2.79×
16Planet FitnessSports2.79×
17IKEAHome & Garden2.53×
18Trader Joe'sShopping2.42×
19PinterestInternet & Social Media2.24×
20ClothingFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York City Ballet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York City Ballet audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.21×
Quality AwarenessPREMIUM2.01×
SustainabilityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York City Ballet audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
DIY MentalityTHRILL0.82×
IndividualismJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York City Ballet have in United States?

New York City Ballet has an estimated audience of 1,606,840 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of New York City Ballet fans?

71.3% of New York City Ballet fans are female, 28.7% are male, with an average age of 38.2 years.

03

Which brands do New York City Ballet fans like most?

New York City Ballet fans show strongest brand affinity for Pole dance (17.79×), Gregory Porter (50.66×), and Airbnb (2.79×) over the country average.

04

Where do New York City Ballet fans live in United States?

New York City Ballet fans in United States are most concentrated in New York (reach ~1M), New Jersey (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do New York City Ballet fans also like?

Beyond New York City Ballet itself, the audience over-indexes on Gregory Porter (50.66×), Airbnb (2.79×), Artistic gymnastics (9.05×), and Planet Fitness (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See New York City Ballet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City Ballet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →