New York City Ballet Audience in United States

New York City Ballet logo

New York City Ballet has an estimated audience of 1,606,840 people in United States. 71.3% are female, 28.7% are male, average age 38.2. Top regions: New York, New Jersey, California. Top brand affinities: UK garage, Product design, Isometric exercise, Stamp collecting, Home equity.

The average New York City Ballet fan in United States is 38.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include UK garage, Product design, Isometric exercise, with strongest over-indexing on UK garage (13.38× the country average). Demographically, the New York City Ballet audience skews more female with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Charity

Demographics of New York City Ballet fans

Demographic split for New York City Ballet audience in United States
MetricValue
Female71.3%
Male28.7%
Average age38.2
Estimated audience size1,606,840

Audience persona

The typical New York City Ballet fan in United States is more female, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for New York City Ballet in United States
RegionReachAffinity
New York1,205,13013.49×
New Jersey187,6424.59×
California107,1020.61×
Florida67,2540.62×
Connecticut62,8803.9×
Pennsylvania60,2951.11×
Texas54,2670.39×
Massachusetts46,5081.47×
Virginia34,9190.89×
North Carolina30,7360.64×
Maryland27,7191×
Georgia26,5530.54×
Illinois25,0370.47×
Ohio22,1920.45×
Michigan18,7290.45×
Washington17,1470.53×
Tennessee15,7800.49×
Colorado14,8400.59×
Washington, District of Columbia13,4372.78×
Utah12,8280.89×
South Carolina12,7870.53×
Minnesota12,0460.52×
Indiana11,3920.39×
Missouri9,5110.37×
Kentucky9,2480.46×
Oregon8,8270.48×
Wisconsin7,9250.33×
Louisiana7,9160.38×
Arizona6,3440.19×
New Hampshire6,1060.96×
Oklahoma5,9450.33×
Rhode Island5,7991.13×
Maine5,6510.98×
Vermont5,3711.9×
Alabama4,8720.22×
Nevada4,7140.3×
Iowa4,2610.32×
Arkansas4,1830.32×
Hawaii3,9120.57×
Kansas3,7590.3×
Delaware3,7220.84×
Mississippi3,3850.26×
West Virginia3,1590.42×
New Mexico3,0710.38×
Idaho2,4680.31×
Nebraska2,3030.29×
Montana2,2190.5×
South Dakota9910.27×
Wyoming8840.37×
North Dakota8630.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York City Ballet audience
BrandAffinityCategory
UK garage13.38×Music & Radio
Product design4.62×Business & Career
Isometric exercise12.01×Sports
Stamp collecting6.33×Home & Garden
Home equity2.33×Home & Garden
Elsword18.83×Games
JDSU3.51×Business & Career
Buckhannon, West Virginia24.86×Travel & Leisure
Nebraska Cornhuskers football3.33×Sports
Natural rubber1.76×Cars & Mobility
Jesse Plemons2.69×Movies & TV
Ludo (board game)8.18×Games
Strawberry pie18.05×Food & Beverages
Staycation2.23×Home & Garden
Bank account1.66×Business & Career
Jaws3.61×Movies & TV
Pro-Ject2.63×Music & Radio
Embroidery Library9.72×Home & Garden
Home staging3.23×Home & Garden
Tierra Cali4.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York City Ballet audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.45
TraditionCONSERVATISM1.72
MindfulnessBALANCE1.68
SustainabilityBALANCE1.62
Pet OwnershipJOY1.43
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for New York City Ballet
CountryShare
United States28.4%
Japan14.6%
Italy7.6%

See New York City Ballet audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does New York City Ballet have in United States?

New York City Ballet has an estimated audience of 1,606,840 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of New York City Ballet fans?

71.3% of New York City Ballet fans are female, 28.7% are male, with an average age of 38.2 years.

Which brands do New York City Ballet fans like most?

New York City Ballet fans show strongest brand affinity for UK garage (13.38×), Product design (4.62×), and Isometric exercise (12.01×) over the country average.

Where do New York City Ballet fans live in United States?

New York City Ballet fans in United States are most concentrated in New York (reach 1,205,130), New Jersey (reach 187,642), and California (reach 107,102). These three regions account for the largest share of the active audience.

What other brands do New York City Ballet fans also like?

Beyond New York City Ballet itself, the audience over-indexes on Product design (4.62×), Isometric exercise (12.01×), Stamp collecting (6.33×), and Home equity (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City Ballet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.