Rascasse Audience Intelligence

Alternative dance Audience in United States

A data profile of the people who buy, follow and care about Alternative dance in United States — modelled from more than twelve digital signal sources. Alternative dance has an estimated audience of 5,820,531 people in United States.

#143among Musical genre in United States#3417among Topic in United States#488in Music & Radio

The average Alternative dance fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Royal Bank of Canada, British hip hop, Courtney Love, with strongest over-indexing on Royal Bank of Canada (41.91× the country average).

Demographically, the Alternative dance audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alternative dance fan in United States is more female, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Royal Bank of Canada.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alternative dance profile in United States.

Audience size
5.8M
in United States
Gender
55.8%♀
44.2% male
Age
32.5
average years
Country rank
#5847
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alternative dance fans

55.8% are female, 44.2% are male, average age 32.5.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Alternative dance audience in United States
MetricValue
Female55.8%
Male44.2%
Average age32.5
Estimated audience size5,820,531
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Alternative dance audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3915%
40-4914%
50+10%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Alternative dance audience comes from United States.

Worldwide audience distribution share by country for Alternative dance
CountryShare
United States17.5%
United Kingdom7.0%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alternative dance audience in United States is strongest.

Fig. 05

Top regions by affinity

Alternative dance fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.09×
02Oklahoma~70K1.06×
03Mississippi~50K1.06×
04Utah~50K1.05×
05Maine~20K1.05×
06Louisiana~80K1.04×
07Hawaii~30K1.04×
08Oregon~70K1.03×
09Rhode Island~20K1.03×
10Washington, District of Columbia~20K1.03×
11Connecticut~60K1.02×
12Arkansas~50K1.02×
13Iowa~50K1.02×
14West Virginia~30K1.02×
15New Hampshire~20K1.02×
16Alaska~10K1.02×
17South Carolina~90K1.01×
18New Mexico~30K1.01×
19Indiana~100K1.00×
20Wisconsin~90K1.00×
21Alabama~80K1.00×
22Kansas~50K1.00×
23Nebraska~30K1.00×
24Montana~20K1.00×
25Delaware~20K1.00×
26North Dakota~10K1.00×
27Vermont~10K1.00×
28Tennessee~100K0.99×
29Maryland~100K0.99×
30Missouri~90K0.99×
31Minnesota~80K0.99×
32Kentucky~70K0.99×
33Nevada~60K0.99×
34Massachusetts~100K0.98×
35Arizona~100K0.97×
36Washington~100K0.97×
37Colorado~90K0.97×
38Michigan~100K0.96×
39New Jersey~100K0.96×
40Virginia~100K0.96×
41Pennsylvania~200K0.95×
42Ohio~200K0.95×
43Georgia~200K0.95×
44North Carolina~200K0.95×
45Illinois~200K0.94×
46Florida~400K0.92×
47New York~300K0.92×
48Texas~400K0.90×
49California~500K0.85×
50Wyoming0.00×
Fig. 06

Affinity by region

Affinity by region — Alternative dance, United States
0.85×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alternative dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alternative dance audience
#·InterestCategoryAffinity×
01Royal Bank of CanadaBusiness & Career41.91×
02Courtney LoveMusic & Radio23.87×
03SynthpopMusic & Radio20.04×
04Italo discoMusic & Radio16.92×
05MobyMusic & Radio16.10×
06British hip hopMusic & Radio10.24×
07BritpopMusic & Radio9.38×
08StussyFashion & Accessoires5.46×
09RockabillyFashion & Accessoires4.65×
10UniqloShopping4.55×
11Vintage clothingFashion & Accessoires3.27×
12Premier LeagueSports3.27×
13SupermanMovies & TV2.87×
14Electronic dance musicMusic & Radio2.84×
15Anime and manga fandomLiterature2.63×
16MetaphysicsBusiness & Career2.54×
17LivemusicMusic & Radio2.40×
18FolklorePolitics & Society2.23×
19Planet FitnessSports1.76×
20FIFA World CupSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alternative dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alternative dance audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.77×
TraditionCONSERVATISM1.69×
ExtroversionTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alternative dance audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Family OrientationCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alternative dance have in United States?

Alternative dance has an estimated audience of 5,820,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alternative dance fans?

55.8% of Alternative dance fans are female, 44.2% are male, with an average age of 32.5 years.

03

Which brands do Alternative dance fans like most?

Alternative dance fans show strongest brand affinity for Royal Bank of Canada (41.91×), British hip hop (10.24×), and Courtney Love (23.87×) over the country average.

04

Where do Alternative dance fans live in United States?

Alternative dance fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Alternative dance fans also like?

Beyond Alternative dance itself, the audience over-indexes on British hip hop (10.24×), Courtney Love (23.87×), Synthpop (20.04×), and Superman (2.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Alternative dance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →