Alternative dance Audience in United States

Alternative dance has an estimated audience of 5,820,531 people in United States. 55.8% are female, 44.2% are male, average age 32.5. Top regions: California, Texas, Mississippi. Top brand affinities: Moto Guzzi, Beetlejuice, Google Maps, Capital One, Autism Awareness.

The average Alternative dance fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Mississippi. Top brand affinities include Moto Guzzi, Beetlejuice, Google Maps, with strongest over-indexing on Moto Guzzi (90× the country average). Demographically, the Alternative dance audience skews more female with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Alternative dance fans

Demographic split for Alternative dance audience in United States
MetricValue
Female55.8%
Male44.2%
Average age32.5
Estimated audience size5,820,531

Audience persona

The typical Alternative dance fan in United States is more female, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Alternative dance in United States
RegionReachAffinity
California155,3330.24×
Texas86,5380.17×
Mississippi83,8171.75×
Florida76,7980.19×
Louisiana74,5240.99×
Arkansas74,4621.55×
Oklahoma72,8201.13×
Kentucky71,6660.98×
Alabama69,3700.85×
North Carolina69,3520.4×
New York69,3250.21×
West Virginia69,1952.55×
Tennessee66,0870.57×
South Carolina65,6140.75×
Indiana63,9300.6×
Kansas63,9131.39×
Idaho63,8982.19×
Missouri61,9140.66×
Hawaii61,0402.44×
Iowa60,6751.27×
Montana60,1943.73×
Ohio59,2040.33×
Georgia58,9630.33×
Michigan58,9370.39×
Wisconsin58,6230.67×
Arizona56,4550.48×
Pennsylvania56,2080.29×
Nebraska55,8291.91×
Connecticut55,7440.95×
New Mexico55,5371.9×
Nevada55,3580.98×
Maine55,0202.64×
Oregon54,6510.82×
Utah54,3251.04×
Virginia53,9740.38×
Maryland53,7020.54×
New Jersey53,5730.36×
Illinois52,7190.27×
Minnesota52,3770.63×
Massachusetts51,8400.45×
Washington50,6040.43×
Colorado50,4630.55×
Washington, District of Columbia35,5982.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alternative dance audience
BrandAffinityCategory
Moto Guzzi90×Cars & Mobility
Beetlejuice12.49×Movies & TV
Google Maps8.47×Internet & Social Media
Capital One8.64×Business & Career
Autism Awareness19.03×Health
Ozzy Osbourne18.72×Music & Radio
Royal Bank of Canada54.2×Business & Career
Kurt Cobain22.95×Music & Radio
Diabetes mellitus awareness12.48×Health
Indeed.com7.34×Business & Career
Chester Bennington31.14×Music & Radio
Courtney Love32.87×Music & Radio
Bruce Willis11.32×Movies & TV
DeviantArt10.82×Internet & Social Media
Aaron Rodgers9.46×Sports
British hip hop10.21×Music & Radio
Circle K10.09×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
AccuWeather8.68×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alternative dance audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
ExtroversionTHRILL1.89
TraditionCONSERVATISM1.68
Design AffinityPREMIUM1.6
MindfulnessBALANCE1.55
SustainabilityBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Alternative dance
CountryShare
United States17.5%
United Kingdom7.0%
China6.3%

See Alternative dance audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Alternative dance have in United States?

Alternative dance has an estimated audience of 5,820,531 people in United States, concentrated in California and Texas.

What is the gender split and age of Alternative dance fans?

55.8% of Alternative dance fans are female, 44.2% are male, with an average age of 32.5 years.

Which brands do Alternative dance fans like most?

Alternative dance fans show strongest brand affinity for Moto Guzzi (90×), Beetlejuice (12.49×), and Google Maps (8.47×) over the country average.

Where do Alternative dance fans live in United States?

Alternative dance fans in United States are most concentrated in California (reach 155,333), Texas (reach 86,538), and Mississippi (reach 83,817). These three regions account for the largest share of the active audience.

What other brands do Alternative dance fans also like?

Beyond Alternative dance itself, the audience over-indexes on Beetlejuice (12.49×), Google Maps (8.47×), Capital One (8.64×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.