Alternative dance Audience in Germany
Alternative dance has an estimated audience of 1,919,406 people in Germany. 43.0% are female, 57.0% are male, average age 34.0. Top brand affinities: Kate Beckinsale, Ministry of Sound, Italo disco, Ben Stiller, Eurodance.
Top brand affinities include Kate Beckinsale, Ministry of Sound, Italo disco, with strongest over-indexing on Kate Beckinsale (35.13× the country average). Demographically, the Alternative dance audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative dance fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 34.0 |
| Estimated audience size | 1,919,406 |
Audience persona
The typical Alternative dance fan in Germany is more male, around 34.0 years old, with strong Sports Activity tendencies and a notable affinity for Kate Beckinsale.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate Beckinsale | 35.13× | Movies & TV |
| Ministry of Sound | 68.44× | Music & Radio |
| Italo disco | 18.21× | Music & Radio |
| Ben Stiller | 20× | Movies & TV |
| Eurodance | 10.54× | Music & Radio |
| Synthpop | 15.7× | Music & Radio |
| Livemusic | 3.95× | Music & Radio |
| Minimal music | 9.46× | Music & Radio |
| Colin Firth | 13.84× | Movies & TV |
| Ambient music | 7.69× | Music & Radio |
| Playlist | 9.52× | Music & Radio |
| Belinda Carlisle | 19.87× | Fashion & Accessoires |
| Pets | 1.77× | Pets & Animals |
| Hundeurlaub | 8.02× | Pets & Animals |
| Lieferando.de | 2.23× | Food & Beverages |
| House music | 2.6× | Music & Radio |
| Ryanair | 2.21× | Travel & Leisure |
| Fressnapf | 3.04× | Shopping |
| Tagesschau | 1.61× | Movies & TV |
| Maine Coon | 3.76× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Sustainability | BALANCE | 1.53 |
| Pet Ownership | JOY | 1.42 |
| Early Adopter Mentality | POWER | 1.32 |
| Urban Lifestyle | OPEN | 1.23 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| United Kingdom | 7.0% |
| China | 6.3% |
See Alternative dance audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alternative dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.