Alternative dance Audience in Germany
Alternative dance has an estimated audience of 1,919,406 people in Germany. 43.0% are female, 57.0% are male, average age 34.0. Top brand affinities: Home construction, Progressive rock, Dog breed, Unique Gifts, Israel.
Top brand affinities include Home construction, Progressive rock, Dog breed, with strongest over-indexing on Home construction (4.06× the country average). Demographically, the Alternative dance audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative dance fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 34.0 |
| Estimated audience size | 1,919,406 |
Audience persona
The typical Alternative dance fan in Germany is more male, around 34.0 years old, with strong Sports Activity tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 4.06× | Home & Garden |
| Progressive rock | 3.18× | Music & Radio |
| Dog breed | 1.6× | Pets & Animals |
| Unique Gifts | 1.82× | Shopping |
| Israel | 2.59× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.7× | Music & Radio |
| Birthday Gifts | 1.78× | Kids & Family |
| Snow White (Fables) | 2.36× | Literature |
| Natural rubber | 2.21× | Cars & Mobility |
| Urban horticulture | 1.62× | Home & Garden |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| 3D printing | 1.84× | Technology & Electronics |
| Commercial mortgage | 1.61× | Business & Career |
| Home Delivery | 2.2× | Food & Beverages |
| Grinch | 1.63× | Movies & TV |
| Kodi (software) | 1.86× | Technology & Electronics |
| myDealZ | 1.82× | Shopping |
| Vaani Kapoor | 15.59× | Movies & TV |
| Kissin' Dynamite | 4.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Sustainability | BALANCE | 1.53 |
| Pet Ownership | JOY | 1.42 |
| Early Adopter Mentality | POWER | 1.32 |
| Urban Lifestyle | OPEN | 1.23 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| United Kingdom | 7.0% |
| China | 6.3% |
See Alternative dance audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alternative dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.