A data profile of the people who buy, follow and care about Synthpop in United States — modelled from more than twelve digital signal sources. Synthpop has an estimated audience of 3,410,740 people in United States.
The average Synthpop fan in United States is 39.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Drop shipping, Post-punk, Electropop, with strongest over-indexing on Drop shipping (13.54× the country average).
Demographically, the Synthpop audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Synthpop fan in United States is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Drop shipping.
The key figures that characterise the Synthpop profile in United States.
59.6% are female, 40.4% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 39.0 |
| Estimated audience size | 3,410,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Synthpop audience comes from United States.
| Country | Share |
|---|---|
| United States | 28.0% |
| Brazil | 10.9% |
| United Kingdom | 8.5% |
Where the Synthpop audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~500K | 1.34× | |
| 02 | Massachusetts | ~90K | 1.27× | |
| 03 | New York | ~200K | 1.21× | |
| 04 | Washington | ~80K | 1.18× | |
| 05 | Oregon | ~40K | 1.10× | |
| 06 | Virginia | ~90K | 1.07× | |
| 07 | Utah | ~30K | 1.07× | |
| 08 | Illinois | ~100K | 1.06× | |
| 09 | Texas | ~300K | 1.05× | |
| 10 | Pennsylvania | ~100K | 1.04× | |
| 11 | New Jersey | ~90K | 1.04× | |
| 12 | Wisconsin | ~50K | 1.04× | |
| 13 | Nevada | ~30K | 1.04× | |
| 14 | Washington, District of Columbia | ~10K | 1.04× | |
| 15 | Vermont | ~6K | 1.04× | |
| 16 | Georgia | ~100K | 1.03× | |
| 17 | Arizona | ~70K | 1.02× | |
| 18 | Maryland | ~60K | 1.02× | |
| 19 | South Dakota | ~8K | 1.02× | |
| 20 | Arkansas | ~30K | 1.00× | |
| 21 | Alaska | ~7K | 1.00× | |
| 22 | North Carolina | ~100K | 0.99× | |
| 23 | Indiana | ~60K | 0.99× | |
| 24 | Minnesota | ~50K | 0.99× | |
| 25 | New Hampshire | ~10K | 0.99× | |
| 26 | Rhode Island | ~10K | 0.99× | |
| 27 | North Dakota | ~7K | 0.99× | |
| 28 | Kansas | ~30K | 0.98× | |
| 29 | Idaho | ~20K | 0.98× | |
| 30 | Maine | ~10K | 0.98× | |
| 31 | Michigan | ~90K | 0.97× | |
| 32 | Colorado | ~50K | 0.97× | |
| 33 | Connecticut | ~30K | 0.97× | |
| 34 | New Mexico | ~20K | 0.97× | |
| 35 | West Virginia | ~20K | 0.97× | |
| 36 | Montana | ~9K | 0.97× | |
| 37 | Delaware | ~9K | 0.97× | |
| 38 | Florida | ~200K | 0.96× | |
| 39 | Tennessee | ~70K | 0.96× | |
| 40 | Missouri | ~50K | 0.96× | |
| 41 | Louisiana | ~40K | 0.96× | |
| 42 | Kentucky | ~40K | 0.96× | |
| 43 | Oklahoma | ~40K | 0.96× | |
| 44 | Iowa | ~30K | 0.96× | |
| 45 | Mississippi | ~30K | 0.96× | |
| 46 | Hawaii | ~10K | 0.96× | |
| 47 | Ohio | ~100K | 0.95× | |
| 48 | Nebraska | ~20K | 0.95× | |
| 49 | South Carolina | ~50K | 0.93× | |
| 50 | Alabama | ~40K | 0.93× |
The strongest cross-interests of the Synthpop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Incremental game | Games | 37.99× | ||
| 02 | 30 Rock | Movies & TV | 37.71× | ||
| 03 | Monty Python | Movies & TV | 37.25× | ||
| 04 | Digitizing | Technology & Electronics | 36.56× | ||
| 05 | Chatterbot | Technology & Electronics | 36.47× | ||
| 06 | Electropop | Music & Radio | 35.58× | ||
| 07 | mythbusters | Movies & TV | 33.25× | ||
| 08 | The Crown | Movies & TV | 22.49× | ||
| 09 | Metro 2033 (video game) | Video / Board Game | 21.84× | ||
| 10 | Post-punk | Music & Radio | 20.21× | ||
| 11 | Alternative dance | Music & Radio | 20.04× | ||
| 12 | ALMA | Music & Radio | 18.45× | ||
| 13 | Adam Ant | Movies & TV | 14.01× | ||
| 14 | Drop shipping | Shopping | 13.54× | ||
| 15 | Call of Duty: Zombies | Games | 13.47× | ||
| 16 | HighSchool | Music & Radio | 4.87× | ||
| 17 | Web design | Business & Career | 3.72× | ||
| 18 | Gamer | Games | 2.63× | ||
| 19 | Superman | Movies & TV | 1.98× | ||
| 20 | Electronic music | Music & Radio | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Mindfulness | BALANCE | 1.41× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.92× | |
| Career Orientation | POWER | 0.95× |
Synthpop has an estimated audience of 3,410,740 people in United States, concentrated in California and Texas.
59.6% of Synthpop fans are female, 40.4% are male, with an average age of 39.0 years.
Synthpop fans show strongest brand affinity for Drop shipping (13.54×), Post-punk (20.21×), and Electropop (35.58×) over the country average.
Synthpop fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Synthpop itself, the audience over-indexes on Post-punk (20.21×), Electropop (35.58×), Alternative dance (20.04×), and 30 Rock (37.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Synthpop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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