A data profile of the people who buy, follow and care about Post-punk in United States — modelled from more than twelve digital signal sources. Post-punk has an estimated audience of 9,380,545 people in United States.
The average Post-punk fan in United States is 32.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Synthpop, Romeo and Juliet, Manga, with strongest over-indexing on Synthpop (20.21× the country average).
Demographically, the Post-punk audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Post-punk fan in United States is balanced, around 32.8 years old, with strong Tradition tendencies and a notable affinity for Synthpop.
The key figures that characterise the Post-punk profile in United States.
53.3% are female, 46.7% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 32.8 |
| Estimated audience size | 9,380,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Post-punk audience comes from United States.
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 8.0% |
| Italy | 6.6% |
Where the Post-punk audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~300K | 1.46× | |
| 02 | California | ~1.5M | 1.45× | |
| 03 | Oregon | ~200K | 1.45× | |
| 04 | Illinois | ~400K | 1.23× | |
| 05 | New York | ~600K | 1.20× | |
| 06 | Massachusetts | ~200K | 1.20× | |
| 07 | Colorado | ~200K | 1.14× | |
| 08 | Washington, District of Columbia | ~30K | 1.08× | |
| 09 | Vermont | ~20K | 1.08× | |
| 10 | Pennsylvania | ~300K | 1.07× | |
| 11 | Arizona | ~200K | 1.06× | |
| 12 | Utah | ~90K | 1.06× | |
| 13 | Texas | ~800K | 1.05× | |
| 14 | Virginia | ~200K | 1.05× | |
| 15 | New Mexico | ~50K | 1.04× | |
| 16 | Nevada | ~90K | 1.03× | |
| 17 | Maine | ~30K | 1.03× | |
| 18 | Rhode Island | ~30K | 1.02× | |
| 19 | Minnesota | ~100K | 1.01× | |
| 20 | New Hampshire | ~40K | 1.01× | |
| 21 | Michigan | ~200K | 1.00× | |
| 22 | Missouri | ~200K | 1.00× | |
| 23 | Connecticut | ~90K | 1.00× | |
| 24 | Alaska | ~20K | 1.00× | |
| 25 | Idaho | ~50K | 0.99× | |
| 26 | Kentucky | ~100K | 0.98× | |
| 27 | West Virginia | ~40K | 0.98× | |
| 28 | South Dakota | ~20K | 0.98× | |
| 29 | North Dakota | ~20K | 0.98× | |
| 30 | North Carolina | ~300K | 0.97× | |
| 31 | Montana | ~30K | 0.97× | |
| 32 | New Jersey | ~200K | 0.96× | |
| 33 | Indiana | ~200K | 0.96× | |
| 34 | Delaware | ~20K | 0.96× | |
| 35 | Wisconsin | ~100K | 0.95× | |
| 36 | Arkansas | ~70K | 0.95× | |
| 37 | Hawaii | ~40K | 0.95× | |
| 38 | Tennessee | ~200K | 0.94× | |
| 39 | Maryland | ~200K | 0.94× | |
| 40 | Oklahoma | ~100K | 0.94× | |
| 41 | Nebraska | ~40K | 0.94× | |
| 42 | Ohio | ~300K | 0.93× | |
| 43 | Louisiana | ~100K | 0.93× | |
| 44 | Kansas | ~70K | 0.93× | |
| 45 | Georgia | ~300K | 0.92× | |
| 46 | Mississippi | ~70K | 0.91× | |
| 47 | Iowa | ~70K | 0.91× | |
| 48 | Alabama | ~100K | 0.89× | |
| 49 | South Carolina | ~100K | 0.88× | |
| 50 | Florida | ~600K | 0.87× |
The strongest cross-interests of the Post-punk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Synthpop | Music & Radio | 20.21× | ||
| 02 | Romeo and Juliet | Arts & Culture | 19.94× | ||
| 03 | International education | Business & Career | 7.69× | ||
| 04 | Britpop | Music & Radio | 6.09× | ||
| 05 | Goth subculture | Fashion & Accessoires | 5.98× | ||
| 06 | Disneyland Paris | Travel & Leisure | 5.95× | ||
| 07 | Thrash metal | Music & Radio | 4.93× | ||
| 08 | Rick and Morty | Movies & TV | 4.08× | ||
| 09 | Anime and manga fandom | Literature | 3.54× | ||
| 10 | Folk music | Music & Radio | 3.42× | ||
| 11 | Progressive rock | Music & Radio | 3.36× | ||
| 12 | Manga | Literature | 3.27× | ||
| 13 | Digital art | Arts & Culture | 3.21× | ||
| 14 | Hair Extensions | Beauty & Wellness | 2.48× | ||
| 15 | Digital photography | Business & Career | 2.17× | ||
| 16 | Comics | Literature | 1.91× | ||
| 17 | Mobile game | Games | 1.86× | ||
| 18 | Instant messaging | Internet & Social Media | 1.72× | ||
| 19 | Superman | Movies & TV | 1.71× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.91× | |
| Patriotism | CONSERVATISM | 1.75× | |
| Extroversion | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.61× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Career Orientation | POWER | 0.83× |
Post-punk has an estimated audience of 9,380,545 people in United States, concentrated in California and Texas.
53.3% of Post-punk fans are female, 46.7% are male, with an average age of 32.8 years.
Post-punk fans show strongest brand affinity for Synthpop (20.21×), Romeo and Juliet (19.94×), and Manga (3.27×) over the country average.
Post-punk fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Post-punk itself, the audience over-indexes on Romeo and Juliet (19.94×), Manga (3.27×), Superman (1.71×), and Britpop (6.09×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Post-punk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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