Post-punk Audience in United States
Post-punk has an estimated audience of 9,380,545 people in United States. 53.3% are female, 46.7% are male, average age 32.8. Top brand affinities: Product design, Dog breed, Combat sport, UK garage, Bank account.
Top brand affinities include Product design, Dog breed, Combat sport, with strongest over-indexing on Product design (3.71× the country average). Demographically, the Post-punk audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Post-punk fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 32.8 |
| Estimated audience size | 9,380,545 |
Audience persona
The typical Post-punk fan in United States is balanced, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.71× | Business & Career |
| Dog breed | 1.85× | Pets & Animals |
| Combat sport | 1.98× | Sports |
| UK garage | 5.49× | Music & Radio |
| Bank account | 2.46× | Business & Career |
| Israel | 1.97× | Travel & Leisure |
| Elsword | 13.35× | Games |
| Pro-Ject | 3.29× | Music & Radio |
| Isometric exercise | 6.98× | Sports |
| JibJab | 4.61× | Internet & Social Media |
| Winemaking | 3.27× | Food & Beverages |
| Google Photos | 1.76× | Technology & Electronics |
| JDSU | 2.16× | Business & Career |
| Solitaire Journey | 20× | Games |
| Emilio Estefan | 9.26× | Music & Radio |
| Home staging | 3.03× | Home & Garden |
| Bridget Jones: The Edge of Reason | 11.71× | Movies & TV |
| Captain America (1990 film) | 2.55× | Movies & TV |
| Electrolyte | 2.59× | Health |
| Hog Hunting | 1.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.36 |
| Extroversion | THRILL | 1.86 |
| Tradition | CONSERVATISM | 1.72 |
| Early Adopter Mentality | POWER | 1.45 |
| Sustainability | BALANCE | 1.36 |
| Mindfulness | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 8.0% |
| Italy | 6.6% |
See Post-punk audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Post-punk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.