The Crown Audience in United States

The Crown logo

The Crown has an estimated audience of 2,160,376 people in United States. 68.4% are female, 31.6% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Mount Kilimanjaro, Grace Slick, Hampton University, Chromebook, Pillow.

The average The Crown fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mount Kilimanjaro, Grace Slick, Hampton University, with strongest over-indexing on Mount Kilimanjaro (93.94× the country average). Demographically, the The Crown audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Crown fans

Demographic split for The Crown audience in United States
MetricValue
Female68.4%
Male31.6%
Average age37.1
Estimated audience size2,160,376

Audience persona

The typical The Crown fan in United States is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for The Crown in United States
RegionReachAffinity
California237,3791×
Texas172,4870.93×
New York142,9281.18×
Florida137,9250.94×
Pennsylvania77,1751.06×
Illinois72,3851.01×
Ohio66,8141×
North Carolina64,1940.99×
Arizona63,3201.44×
Georgia60,5990.91×
New Jersey56,3011.02×
Michigan55,3140.98×
Virginia55,1581.05×
Massachusetts48,9531.15×
Colorado45,8991.35×
Washington45,6171.05×
Alabama41,4751.37×
Tennessee41,2730.95×
Indiana38,0000.96×
Maryland37,1791×
Missouri34,4700.99×
Minnesota30,5260.99×
Wisconsin29,7510.92×
South Carolina29,1560.9×
Kentucky28,2741.04×
Oregon26,3111.06×
Oklahoma24,6801.03×
Louisiana24,0910.86×
Connecticut21,9931.01×
Utah19,8281.02×
Iowa15,8180.89×
Nevada15,7790.76×
Kansas15,3740.9×
Arkansas15,2540.86×
Mississippi13,7710.77×
New Hampshire13,1201.54×
Idaho10,6020.98×
Nebraska9,8330.91×
New Mexico9,3310.86×
Maine8,4921.1×
West Virginia8,3420.83×
Hawaii7,2390.78×
Rhode Island6,9181.01×
Delaware6,7441.13×
Washington, District of Columbia6,4671×
Alaska5,6491.22×
Montana5,3910.9×
South Dakota3,6620.73×
Vermont3,6580.96×
North Dakota3,5260.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Crown audience
BrandAffinityCategory
Mount Kilimanjaro93.94×Travel & Leisure
Grace Slick12×Music & Radio
Hampton University12.99×Business & Career
Chromebook6.11×Technology & Electronics
Pillow1.83×Home & Garden
Goop3.96×Internet & Social Media
Historic site2.87×Arts & Culture
Haarlem33.2×Travel & Leisure
Good to Great Jim Collins17.06×Literature
headspace5.39×Health
The Nice Guys4.44×Movies & TV
Ayrton Senna5.34×Sports
Wok3.4×Food & Beverages
Vocal harmony2.31×Music & Radio
Grinch1.97×Movies & TV
Hibachi3.8×Food & Beverages
Tierra Cali3.68×Travel & Leisure
Home staging2.39×Home & Garden
Google Home2.92×Technology & Electronics
Governor of Michigan3.33×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Crown audience
TraitClusterScore
PatriotismCONSERVATISM1.59
SustainabilityBALANCE1.48
Family OrientationCONSERVATISM1.33
ExtroversionTHRILL1.29
Social Media UsageJOY1.25
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for The Crown
CountryShare
United Kingdom28.2%
United States22.8%
Brazil7.0%

See The Crown audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Crown have in United States?

The Crown has an estimated audience of 2,160,376 people in United States, concentrated in California and Texas.

What is the gender split and age of The Crown fans?

68.4% of The Crown fans are female, 31.6% are male, with an average age of 37.1 years.

Which brands do The Crown fans like most?

The Crown fans show strongest brand affinity for Mount Kilimanjaro (93.94×), Grace Slick (12×), and Hampton University (12.99×) over the country average.

Where do The Crown fans live in United States?

The Crown fans in United States are most concentrated in California (reach 237,379), Texas (reach 172,487), and New York (reach 142,928). These three regions account for the largest share of the active audience.

What other brands do The Crown fans also like?

Beyond The Crown itself, the audience over-indexes on Grace Slick (12×), Hampton University (12.99×), Chromebook (6.11×), and Pillow (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Crown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.