Rascasse Audience Intelligence

The Crown Audience in United States

A data profile of the people who buy, follow and care about The Crown in United States — modelled from more than twelve digital signal sources. The Crown has an estimated audience of 2,167,981 people in United States.

#227among TV series in United States#786among Movie / TV Show / Series in United States#2030in Movies & TV

The average The Crown fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Eurostar, Buckingham Palace, Cyndi Lauper, with strongest over-indexing on Eurostar (90.05× the country average).

Demographically, the The Crown audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Crown fan in United States is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Eurostar.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Crown profile in United States.

Audience size
2.2M
in United States
Gender
68.4%♀
31.6% male
Age
37.1
average years
Country rank
#13366
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Crown viewers

68.4% are female, 31.6% are male, average age 37.1.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for The Crown audience in United States
MetricValue
Female68.4%
Male31.6%
Average age37.1
Estimated audience size2,167,981
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the The Crown audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4916%
50+20%
Fig. 04

Worldwide distribution

19.7%

of the worldwide The Crown audience comes from United States.

Worldwide audience distribution share by country for The Crown
CountryShare
United Kingdom24.6%
United States19.7%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Crown audience in United States is strongest.

Fig. 05

Top regions by affinity

The Crown fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~70K2.06×
02New Hampshire~10K1.57×
03New York~200K1.39×
04Arizona~60K1.33×
05Alabama~40K1.29×
06Alaska~6K1.23×
07Delaware~7K1.16×
08Maine~9K1.12×
09Massachusetts~50K1.11×
10Oregon~30K1.05×
11Vermont~4K1.05×
12Kentucky~30K1.03×
13Utah~20K1.03×
14Rhode Island~7K1.03×
15Pennsylvania~70K1.02×
16Washington~40K1.02×
17Oklahoma~20K1.02×
18Virginia~50K1.01×
19Connecticut~20K1.01×
20Washington, District of Columbia~7K1.01×
21New Jersey~60K1.00×
22Idaho~10K1.00×
23Maryland~40K0.98×
24Ohio~60K0.96×
25North Carolina~60K0.96×
26Missouri~30K0.96×
27Minnesota~30K0.96×
28California~200K0.95×
29Michigan~50K0.95×
30Tennessee~40K0.95×
31Illinois~70K0.94×
32Montana~6K0.94×
33Indiana~40K0.92×
34Nebraska~10K0.91×
35Florida~100K0.90×
36Wisconsin~30K0.90×
37Iowa~20K0.90×
38Kansas~20K0.90×
39West Virginia~9K0.89×
40South Carolina~30K0.88×
41Texas~200K0.87×
42Georgia~60K0.87×
43Arkansas~20K0.87×
44New Mexico~9K0.87×
45Louisiana~20K0.86×
46North Dakota~4K0.85×
47Mississippi~10K0.81×
48Hawaii~8K0.81×
49South Dakota~4K0.78×
50Nevada~20K0.73×
Fig. 06

Affinity by region

Affinity by region — The Crown, United States
0.73×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Crown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Crown audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility90.05×
02Sharp AquosTechnology & Electronics75.27×
03MixcloudMusic & Radio57.96×
04Irina ShaykFashion & Accessoires32.71×
05Josh GadMovies & TV32.01×
06Buckingham PalaceTravel & Leisure29.78×
07Evan Rachel WoodMovies & TV29.32×
08Cyndi LauperMusic & Radio23.35×
09Bordeaux wineFood & Beverages22.77×
10SynthpopMusic & Radio22.49×
11Charli XCXMusic & Radio20.92×
12BoJack HorsemanMovies & TV20.53×
13America's Test KitchenFood & Beverages19.72×
1424 (TV series)Movies & TV18.98×
15SeaWorld San DiegoTravel & Leisure16.35×
16Better Call SaulMovies & TV16.08×
17Downton AbbeyMovies & TV14.27×
18Khan AcademyBusiness & Career9.05×
19Sustainable energyHome & Garden6.16×
20FedExBusiness & Career4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Crown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Crown audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
SustainabilityBALANCE2.13×
Family OrientationCONSERVATISM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Crown audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.88×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Crown have in United States?

The Crown has an estimated audience of 2,167,981 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Crown viewers?

68.4% of The Crown fans are female, 31.6% are male, with an average age of 37.1 years.

03

Which brands do The Crown fans like most?

The Crown fans show strongest brand affinity for Eurostar (90.05×), Buckingham Palace (29.78×), and Cyndi Lauper (23.35×) over the country average.

04

Where do The Crown fans live in United States?

The Crown fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Crown fans also like?

Beyond The Crown itself, the audience over-indexes on Buckingham Palace (29.78×), Cyndi Lauper (23.35×), Charli XCX (20.92×), and Josh Gad (32.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Crown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Crown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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