Mixcloud Audience in United States

Mixcloud has an estimated audience of 257,572 people in United States. 33.5% are female, 66.5% are male, average age 37.1. Top regions: California, New York, Texas. Top brand affinities: The Crown, Samantha Ruth Prabhu, Treasure hunt (game), TLC (TV network), Swordfish.

The average Mixcloud fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The Crown, Samantha Ruth Prabhu, Treasure hunt (game), with strongest over-indexing on The Crown (57.96× the country average). Demographically, the Mixcloud audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Demographics of Mixcloud fans

Demographic split for Mixcloud audience in United States
MetricValue
Female33.5%
Male66.5%
Average age37.1
Estimated audience size257,572

Audience persona

The typical Mixcloud fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for The Crown.

Top regions in United States

Top regions ranked by reach for Mixcloud in United States
RegionReachAffinity
California51,2141.81×
New York32,1832.24×
Texas24,7101.12×
Florida22,4961.29×
Illinois14,0641.64×
New Jersey12,7791.95×
Pennsylvania9,8791.14×
Georgia8,7491.1×
Maryland8,6891.96×
Virginia8,6111.37×
North Carolina7,6080.98×
Washington5,8591.13×
Ohio5,7600.73×
Massachusetts5,6041.1×
Arizona5,1380.98×
Michigan5,1280.76×
Colorado4,7691.17×
Oregon3,9931.35×
Louisiana3,7161.12×
Indiana3,6780.78×
Nevada3,4751.39×
Tennessee3,3880.66×
Connecticut3,1201.21×
Missouri3,1200.75×
South Carolina2,8720.74×
Wisconsin2,8620.74×
Arkansas2,4281.14×
Minnesota2,3290.63×
Alabama2,2260.62×
Mississippi1,8560.87×
Washington, District of Columbia1,5522×
Kentucky1,5490.48×
Utah1,5440.67×
New Mexico1,5401.19×
Oklahoma1,4860.52×
Hawaii1,3091.18×
Iowa1,2910.61×
Idaho1,0470.81×
Kansas1,0360.51×
Delaware9971.4×
Rhode Island8641.05×
Maine8060.87×
West Virginia7960.66×
New Hampshire7160.71×
Vermont6611.46×
Nebraska4870.38×
Montana3570.5×
Alaska3010.55×
South Dakota1660.28×
Wyoming1560.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mixcloud audience
BrandAffinityCategory
The Crown57.96×Movies & TV
Samantha Ruth Prabhu95.22×Movies & TV
Treasure hunt (game)27.67×Games
TLC (TV network)2.54×Movies & TV
Swordfish13.71×Pets & Animals
Gold Rush (TV series)9.37×Movies & TV
Alaska1.87×Travel & Leisure
Sharks2.71×Music & Radio
Tuna3.47×Food & Beverages
Spearfishing1.8×Sports
Commercial fishing2.29×Business & Career
Deadliest Catch6.84×Movies & TV
Long track speed skating15.28×Sports
Hardcore hip hop2.85×Music & Radio
Underground culture4.07×Politics & Society
SoundCloud1.6×Music & Radio
CD Baby3.92×Music & Radio
Girls with guns2.74×Politics & Society
Bandcamp3.11×Music & Radio
Fact (UK magazine)4.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mixcloud audience
TraitClusterScore
PatriotismCONSERVATISM2
LGBTQ+ IdentityOPEN1.79
Early Adopter MentalityPOWER1.61
Urban LifestyleOPEN1.42
TraditionCONSERVATISM1.27
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Mixcloud
CountryShare
United Kingdom12.6%
Vietnam12.1%
United States10.8%

See Mixcloud audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Mixcloud have in United States?

Mixcloud has an estimated audience of 257,572 people in United States, concentrated in California and New York.

What is the gender split and age of Mixcloud fans?

33.5% of Mixcloud fans are female, 66.5% are male, with an average age of 37.1 years.

Which brands do Mixcloud fans like most?

Mixcloud fans show strongest brand affinity for The Crown (57.96×), Samantha Ruth Prabhu (95.22×), and Treasure hunt (game) (27.67×) over the country average.

Where do Mixcloud fans live in United States?

Mixcloud fans in United States are most concentrated in California (reach 51,214), New York (reach 32,183), and Texas (reach 24,710). These three regions account for the largest share of the active audience.

What other brands do Mixcloud fans also like?

Beyond Mixcloud itself, the audience over-indexes on Samantha Ruth Prabhu (95.22×), Treasure hunt (game) (27.67×), TLC (TV network) (2.54×), and Swordfish (13.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixcloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.