Underground culture Audience in United States
Underground culture has an estimated audience of 2,320,838 people in United States. 41.7% are female, 58.3% are male, average age 38.8. Top regions: Massachusetts, Rhode Island, California. Top brand affinities: Turntablism, Saw (franchise), International education, FIFA World Cup, La Liga.
The average Underground culture fan in United States is 38.8 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Rhode Island, California. Top brand affinities include Turntablism, Saw (franchise), International education, with strongest over-indexing on Turntablism (73.05× the country average). Demographically, the Underground culture audience skews more male with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Underground culture fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 38.8 |
| Estimated audience size | 2,320,838 |
Audience persona
The typical Underground culture fan in United States is more male, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Turntablism.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 156,566 | 3.42× |
| Rhode Island | 51,825 | 7.02× |
| California | 42,095 | 0.16× |
| Oklahoma | 34,275 | 1.33× |
| Texas | 33,544 | 0.17× |
| Alabama | 32,651 | 1.01× |
| Florida | 31,328 | 0.2× |
| Tennessee | 31,106 | 0.67× |
| South Carolina | 30,883 | 0.88× |
| Indiana | 30,090 | 0.71× |
| Kansas | 30,082 | 1.64× |
| Missouri | 29,142 | 0.78× |
| New York | 28,551 | 0.22× |
| North Carolina | 27,980 | 0.4× |
| Ohio | 27,866 | 0.39× |
| Georgia | 27,753 | 0.39× |
| Michigan | 27,740 | 0.46× |
| Wisconsin | 27,593 | 0.79× |
| Arizona | 26,572 | 0.56× |
| Pennsylvania | 26,456 | 0.34× |
| Connecticut | 26,238 | 1.13× |
| Oregon | 25,723 | 0.97× |
| Utah | 25,570 | 1.23× |
| Virginia | 25,404 | 0.45× |
| Maryland | 25,277 | 0.63× |
| New Jersey | 25,216 | 0.43× |
| Illinois | 24,814 | 0.32× |
| Minnesota | 24,653 | 0.74× |
| Washington | 23,819 | 0.51× |
| Colorado | 23,752 | 0.65× |
| Washington, District of Columbia | 16,755 | 2.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Turntablism | 73.05× | Music & Radio |
| Saw (franchise) | 18.79× | Movies & TV |
| International education | 15.56× | Business & Career |
| FIFA World Cup | 3.05× | Sports |
| La Liga | 7.06× | Sports |
| Teyana Taylor | 6.86× | Movies & TV |
| Reverb.com | 14.47× | Shopping |
| El País | 13.29× | News |
| Atlético Madrid | 11.06× | Sports |
| Livemusic | 3.31× | Music & Radio |
| Real Madrid C.F. | 2.98× | Sports |
| Digital art | 4.23× | Arts & Culture |
| Disneyland Paris | 7.02× | Travel & Leisure |
| Tyler, The Creator | 7.09× | Music & Radio |
| Non-fiction books | 4.25× | Literature |
| Tyler Perry | 6× | Movies & TV |
| British hip hop | 3.76× | Music & Radio |
| Web server | 4.57× | Technology & Electronics |
| Fine-art photography | 4.28× | Technology & Electronics |
| Bohemian style | 4.25× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.88 |
| Urban Lifestyle | OPEN | 1.77 |
| Extroversion | THRILL | 1.7 |
| Tradition | CONSERVATISM | 1.68 |
| Community Orientation | OPEN | 1.56 |
| Risk Appetite | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.7% |
| Mexico | 6.3% |
See Underground culture audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Underground culture have in United States?
Underground culture has an estimated audience of 2,320,838 people in United States, concentrated in Massachusetts and Rhode Island.
What is the gender split and age of Underground culture fans?
41.7% of Underground culture fans are female, 58.3% are male, with an average age of 38.8 years.
Which brands do Underground culture fans like most?
Underground culture fans show strongest brand affinity for Turntablism (73.05×), Saw (franchise) (18.79×), and International education (15.56×) over the country average.
Where do Underground culture fans live in United States?
Underground culture fans in United States are most concentrated in Massachusetts (reach 156,566), Rhode Island (reach 51,825), and California (reach 42,095). These three regions account for the largest share of the active audience.
What other brands do Underground culture fans also like?
Beyond Underground culture itself, the audience over-indexes on Saw (franchise) (18.79×), International education (15.56×), FIFA World Cup (3.05×), and La Liga (7.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Underground culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.