Rascasse Audience Intelligence

Underground culture Audience in United States

A data profile of the people who buy, follow and care about Underground culture in United States — modelled from more than twelve digital signal sources. Underground culture has an estimated audience of 2,320,838 people in United States.

#5847among Topic in United States#813in Politics & Society

The average Underground culture fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Turntablism, International education, Teyana Taylor, with strongest over-indexing on Turntablism (89.57× the country average).

Demographically, the Underground culture audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Underground culture fan in United States is more male, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Turntablism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underground culture profile in United States.

Audience size
2.3M
in United States
Gender
41.7%♀
58.3% male
Age
38.8
average years
Country rank
#12645
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underground culture fans

41.7% are female, 58.3% are male, average age 38.8.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Underground culture audience in United States
MetricValue
Female41.7%
Male58.3%
Average age38.8
Estimated audience size2,320,838
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Underground culture audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Underground culture audience comes from United States.

Worldwide audience distribution share by country for Underground culture
CountryShare
United States19.4%
Germany7.7%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underground culture audience in United States is strongest.

Fig. 05

Top regions by affinity

Underground culture fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K2.58×
02Massachusetts~100K2.16×
03Washington, District of Columbia~8K1.15×
04Connecticut~20K1.06×
05Arkansas~20K1.06×
06Kansas~20K1.06×
07Oklahoma~30K1.05×
08Oregon~30K1.03×
09West Virginia~10K1.03×
10Hawaii~10K1.03×
11New Hampshire~9K1.03×
12Montana~7K1.03×
13Nevada~20K1.02×
14Utah~20K1.02×
15Iowa~20K1.02×
16Kentucky~30K1.01×
17Nebraska~10K1.01×
18Mississippi~20K1.00×
19Idaho~10K1.00×
20North Dakota~5K1.00×
21Wyoming~3K1.00×
22Wisconsin~30K0.99×
23Alabama~30K0.99×
24Louisiana~30K0.99×
25New Mexico~10K0.99×
26Maine~8K0.99×
27Missouri~40K0.98×
28South Carolina~30K0.98×
29Minnesota~30K0.98×
30Indiana~40K0.96×
31Tennessee~40K0.95×
32Colorado~30K0.95×
33Arizona~40K0.94×
34Maryland~40K0.94×
35Washington~40K0.93×
36Michigan~60K0.92×
37Georgia~60K0.91×
38New Jersey~50K0.91×
39Virginia~50K0.91×
40Ohio~60K0.90×
41North Carolina~60K0.90×
42Pennsylvania~70K0.89×
43Illinois~70K0.89×
44Florida~100K0.85×
45New York~100K0.85×
46Texas~200K0.83×
47California~200K0.78×
48South Dakota0.00×
49Delaware0.00×
50Alaska0.00×
Fig. 06

Affinity by region

Affinity by region — Underground culture, United States
0.78×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underground culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underground culture audience
#·InterestCategoryAffinity×
01TurntablismMusic & Radio89.57×
02OPPOTechnology & Electronics54.50×
03International educationBusiness & Career37.28×
04Impulse purchaseShopping18.03×
05Saw (franchise)Movies & TV15.03×
06Teyana TaylorMovies & TV13.54×
07DermalogicaBeauty & Wellness12.82×
08Tyler PerryMovies & TV11.39×
09Web serverTechnology & Electronics9.86×
10Scarface (1983 film)Movies & TV9.15×
11BritpopMusic & Radio8.26×
12Online dating serviceInternet & Social Media7.48×
13RadioTechnology & Electronics4.64×
14DC ComicsLiterature4.50×
15Solar energyHome & Garden4.42×
16Broadway theatreTravel & Leisure3.86×
17Renewable energyBusiness & Career3.74×
18Digital photographyBusiness & Career3.51×
19Mortgage loansBusiness & Career2.73×
20Las VegasTravel & Leisure2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underground culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underground culture audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.29×
Urban LifestyleOPEN1.87×
Convenience OrientationPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underground culture audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
CreativityOPEN0.61×
DIY MentalityTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underground culture have in United States?

Underground culture has an estimated audience of 2,320,838 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Underground culture fans?

41.7% of Underground culture fans are female, 58.3% are male, with an average age of 38.8 years.

03

Which brands do Underground culture fans like most?

Underground culture fans show strongest brand affinity for Turntablism (89.57×), International education (37.28×), and Teyana Taylor (13.54×) over the country average.

04

Where do Underground culture fans live in United States?

Underground culture fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Underground culture fans also like?

Beyond Underground culture itself, the audience over-indexes on International education (37.28×), Teyana Taylor (13.54×), OPPO (54.5×), and Web server (9.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Underground culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Underground culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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