Underground culture Audience in Germany
Underground culture has an estimated audience of 921,636 people in Germany. 44.5% are female, 55.5% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Israel, Home construction, myDealZ, Unique Gifts.
The average Underground culture fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Israel, Home construction, with strongest over-indexing on Progressive rock (3.58× the country average). Demographically, the Underground culture audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Underground culture fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 42.7 |
| Estimated audience size | 921,636 |
Audience persona
The typical Underground culture fan in Germany is more male, around 42.7 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,701 | 0.97× |
| Bayern | 157,689 | 1.06× |
| Baden-Württemberg | 127,602 | 1.01× |
| Hessen | 91,943 | 1.31× |
| Niedersachsen | 76,972 | 0.86× |
| Berlin | 56,268 | 1.37× |
| Rheinland-Pfalz | 48,260 | 1.05× |
| Sachsen | 44,248 | 0.98× |
| Brandenburg | 27,879 | 0.98× |
| Schleswig-Holstein | 27,861 | 0.84× |
| Thüringen | 21,449 | 0.91× |
| Hamburg | 20,852 | 1× |
| Sachsen-Anhalt | 19,710 | 0.83× |
| Saarland | 14,129 | 1.25× |
| Mecklenburg-Vorpommern | 13,063 | 0.74× |
| Bremen | 6,652 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.58× | Music & Radio |
| Israel | 4.25× | Travel & Leisure |
| Home construction | 1.62× | Home & Garden |
| myDealZ | 4.86× | Shopping |
| Unique Gifts | 1.94× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 1.87× | Kids & Family |
| Urban horticulture | 1.85× | Home & Garden |
| Esra Erol | 5.45× | Movies & TV |
| Home Delivery | 2.67× | Food & Beverages |
| Snow White (Fables) | 2.18× | Literature |
| Christmas Gift | 1.62× | Kids & Family |
| Haaretz הארץ | 6.14× | News |
| Corona (band) | 2.09× | Music & Radio |
| Inlay (guitar) | 5.5× | Music & Radio |
| Turner & Hooch | 13.31× | Movies & TV |
| Hobby Lobby | 4.54× | Home & Garden |
| Natural rubber | 1.5× | Cars & Mobility |
| Volvo V60 | 2.9× | Cars & Mobility |
| Gudrun Sjödén | 1.88× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.44 |
| Sustainability | BALANCE | 1.31 |
| Tradition | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.19 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.7% |
| Mexico | 6.3% |
See Underground culture audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Underground culture have in Germany?
Underground culture has an estimated audience of 921,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Underground culture fans?
44.5% of Underground culture fans are female, 55.5% are male, with an average age of 42.7 years.
Which brands do Underground culture fans like most?
Underground culture fans show strongest brand affinity for Progressive rock (3.58×), Israel (4.25×), and Home construction (1.62×) over the country average.
Where do Underground culture fans live in Germany?
Underground culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,701), Bayern (reach 157,689), and Baden-Württemberg (reach 127,602). These three regions account for the largest share of the active audience.
What other brands do Underground culture fans also like?
Beyond Underground culture itself, the audience over-indexes on Israel (4.25×), Home construction (1.62×), myDealZ (4.86×), and Unique Gifts (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Underground culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.