Rascasse Audience Intelligence

Underground culture Audience in Germany

A data profile of the people who buy, follow and care about Underground culture in Germany — modelled from more than twelve digital signal sources. Underground culture has an estimated audience of 921,636 people in Germany.

#3322among Topic in Germany#315in Politics & Society

The average Underground culture fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Minimal music, Nature, Germany, with strongest over-indexing on Minimal music (11.36× the country average).

Demographically, the Underground culture audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Underground culture fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Minimal music.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underground culture profile in Germany.

Audience size
922K
in Germany
Gender
44.5%♀
55.5% male
Age
42.7
average years
Country rank
#7007
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underground culture fans

44.5% are female, 55.5% are male, average age 42.7.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Underground culture audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age42.7
Estimated audience size921,636
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Underground culture audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4927%
50+23%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Underground culture audience comes from Germany.

Worldwide audience distribution share by country for Underground culture
CountryShare
United States19.4%
Germany7.7%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underground culture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Underground culture fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.79×
02Berlin~50K1.22×
03Hessen~80K1.18×
04Brandenburg~30K1.13×
05Rheinland-Pfalz~50K1.05×
06Bayern~200K1.02×
07Baden-Württemberg~100K0.95×
08Sachsen~40K0.95×
09Hamburg~20K0.94×
10Bremen~7K0.93×
11Thüringen~20K0.92×
12Nordrhein-Westfalen~200K0.89×
13Sachsen-Anhalt~20K0.88×
14Schleswig-Holstein~30K0.83×
15Niedersachsen~70K0.82×
16Mecklenburg-Vorpommern~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Underground culture, Germany
0.81×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underground culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underground culture audience
#·InterestCategoryAffinity×
01Minimal musicMusic & Radio11.36×
02Blue Bloods (TV series)Movies & TV10.92×
03Italo discoMusic & Radio7.06×
04Matt DamonMovies & TV6.22×
05PlaylistMusic & Radio5.95×
06EurodanceMusic & Radio5.31×
07Mel GibsonMovies & TV5.06×
08Real propertyHome & Garden4.70×
09NatureHome & Garden3.15×
10Western UnionBusiness & Career3.10×
11VacationsTravel & Leisure2.31×
12Michael JacksonMusic & Radio2.22×
13Efficient energy useTechnology & Electronics2.11×
14FamilyKids & Family2.08×
15EmailTechnology & Electronics2.03×
16TagesschauMovies & TV2.01×
17TransfermarktSports1.87×
18German languagePolitics & Society1.85×
19GermanyTravel & Leisure1.67×
20Müller (company)Food & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underground culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underground culture audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.31×
Community OrientationOPEN1.30×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underground culture audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Price SensitivityPREMIUM0.80×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underground culture have in Germany?

Underground culture has an estimated audience of 921,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Underground culture fans?

44.5% of Underground culture fans are female, 55.5% are male, with an average age of 42.7 years.

03

Which brands do Underground culture fans like most?

Underground culture fans show strongest brand affinity for Minimal music (11.36×), Nature (3.15×), and Germany (1.67×) over the country average.

04

Where do Underground culture fans live in Germany?

Underground culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Underground culture fans also like?

Beyond Underground culture itself, the audience over-indexes on Nature (3.15×), Germany (1.67×), Family (2.08×), and Real property (4.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Underground culture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Underground culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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