Deadliest Catch Audience in United States

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Deadliest Catch has an estimated audience of 1,052,947 people in United States. 34.7% are female, 65.3% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, The Curse of Oak Island, Microblogging, Singer-songwriter.

The average Deadliest Catch fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, The Curse of Oak Island, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Deadliest Catch audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Deadliest Catch fans

Demographic split for Deadliest Catch audience in United States
MetricValue
Female34.7%
Male65.3%
Average age39.1
Estimated audience size1,052,947

Audience persona

The typical Deadliest Catch fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Deadliest Catch in United States
RegionReachAffinity
California70,7260.61×
Texas58,9020.65×
Florida53,8170.75×
New York38,4740.65×
Washington33,6031.59×
Pennsylvania33,5510.95×
Ohio31,4710.97×
Michigan30,8091.12×
North Carolina25,9300.82×
Illinois25,6970.73×
Wisconsin20,6851.31×
Georgia20,2430.62×
Minnesota19,0361.26×
Virginia18,9300.74×
New Jersey18,6380.7×
Massachusetts18,0720.87×
Indiana17,9510.93×
Arizona17,7270.82×
Tennessee17,3900.82×
Oregon16,4661.36×
Missouri14,5530.86×
South Carolina13,8940.88×
Colorado12,8870.78×
Maryland12,1210.67×
Alabama11,9320.81×
Kentucky11,8090.89×
Louisiana11,5420.85×
Oklahoma11,4330.98×
Iowa9,6761.12×
Connecticut9,6280.91×
Alaska8,0243.56×
Kansas7,5960.92×
Nevada7,5380.74×
Arkansas7,5350.87×
Utah7,0040.74×
Idaho6,8271.29×
Maine6,7631.79×
Mississippi6,7050.77×
New Hampshire5,1051.23×
West Virginia4,9001×
Nebraska4,8020.91×
Montana4,1461.42×
Hawaii3,8700.86×
New Mexico3,7560.71×
Rhode Island3,3250.99×
South Dakota2,9591.22×
North Dakota2,9321.36×
Delaware2,8120.97×
Vermont1,9321.04×
Wyoming1,8491.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deadliest Catch audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
The Curse of Oak Island68.58×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
PSV Eindhoven48.71×Sports
Mixcloud81.07×Music & Radio
Alex Honnold20.42×Sports
Income tax13.19×Business & Career
Sharknado28.95×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Jay Leno15×Movies & TV
Water polo14.62×Sports
Planet Fitness2.61×Sports
Bath and Bodyworks4.39×Shopping
MSN2.52×News
Fox News Channel1.83×Movies & TV
Roseanne15.9×Movies & TV
Bass guitar2.98×Music & Radio
Staples (Canada)3.01×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deadliest Catch audience
TraitClusterScore
PatriotismCONSERVATISM1.45
ExtroversionTHRILL1.29
Risk AppetiteTHRILL1.15
Need for SecurityCONSERVATISM1.11
Career OrientationPOWER1.07
Community OrientationOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Deadliest Catch
CountryShare
United States55.1%
Australia11.1%
United Kingdom7.9%

See Deadliest Catch audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Deadliest Catch have in United States?

Deadliest Catch has an estimated audience of 1,052,947 people in United States, concentrated in California and Texas.

What is the gender split and age of Deadliest Catch fans?

34.7% of Deadliest Catch fans are female, 65.3% are male, with an average age of 39.1 years.

Which brands do Deadliest Catch fans like most?

Deadliest Catch fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and The Curse of Oak Island (68.58×) over the country average.

Where do Deadliest Catch fans live in United States?

Deadliest Catch fans in United States are most concentrated in California (reach 70,726), Texas (reach 58,902), and Florida (reach 53,817). These three regions account for the largest share of the active audience.

What other brands do Deadliest Catch fans also like?

Beyond Deadliest Catch itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), The Curse of Oak Island (68.58×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadliest Catch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.