The Curse of Oak Island Audience in United States

The Curse of Oak Island logo

The Curse of Oak Island has an estimated audience of 469,193 people in United States. 41.7% are female, 58.3% are male, average age 35.1. Top regions: California, Florida, Texas. Top brand affinities: Ice-T, Treasure hunt (game), Gold Rush (TV series), Tom Hanks, Swordfish.

The average The Curse of Oak Island fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Ice-T, Treasure hunt (game), Gold Rush (TV series), with strongest over-indexing on Ice-T (274.25× the country average). Demographically, the The Curse of Oak Island audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Curse of Oak Island fans

Demographic split for The Curse of Oak Island audience in United States
MetricValue
Female41.7%
Male58.3%
Average age35.1
Estimated audience size469,193

Audience persona

The typical The Curse of Oak Island fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Ice-T.

Top regions in United States

Top regions ranked by reach for The Curse of Oak Island in United States
RegionReachAffinity
California25,5020.49×
Florida25,4850.8×
Texas24,3040.6×
Michigan18,5891.52×
Pennsylvania17,7901.13×
North Carolina17,7061.25×
Ohio17,3181.2×
New York17,2390.66×
Illinois12,9840.83×
Georgia10,3990.72×
Indiana10,3931.21×
Tennessee10,0491.07×
Virginia9,5360.83×
Wisconsin9,4291.34×
Missouri9,2011.22×
Washington9,1230.97×
Arizona8,0360.84×
South Carolina7,9301.12×
Minnesota7,7671.16×
New Jersey7,5920.64×
Massachusetts7,5090.81×
Kentucky7,1001.21×
Oklahoma6,3931.23×
Alabama6,3290.97×
Colorado6,2100.84×
Oregon5,9031.1×
Louisiana5,6660.94×
Iowa5,2891.37×
Maryland4,8580.6×
Kansas4,6491.26×
Arkansas4,6341.2×
Connecticut4,0980.87×
Mississippi3,6130.93×
Utah3,4490.82×
West Virginia3,3951.55×
Nevada3,0290.67×
Maine2,9931.78×
New Hampshire2,7531.49×
Nebraska2,5471.08×
Idaho2,5241.07×
New Mexico1,7410.74×
Rhode Island1,4590.98×
Montana1,4341.1×
South Dakota1,3041.2×
North Dakota1,1971.24×
Delaware9270.72×
Hawaii9090.45×
Alaska8980.9×
Vermont8321.01×
Wyoming6490.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Curse of Oak Island audience
BrandAffinityCategory
Ice-T274.25×Music & Radio
Treasure hunt (game)250.54×Games
Gold Rush (TV series)93.03×Movies & TV
Tom Hanks32.51×Movies & TV
Swordfish114.58×Pets & Animals
Modern Marvels307.62×Movies & TV
The Verge (XM)62.22×Music & Radio
Swamp People52.86×Movies & TV
Roseanne38.14×Movies & TV
Deadliest Catch40.97×Movies & TV
Wicked Tuna63.07×Movies & TV
Mike Rowe34.33×Movies & TV
Baden-Württemberg Cooperative State University160.59×Business & Career
HE/RO20×Music & Radio
Jay Leno23.03×Movies & TV
Peacemaker3.98×Movies & TV
Dolph Lundgren20×Movies & TV
American Pickers20.91×Movies & TV
Water polo21.72×Sports
Shady Records66.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Curse of Oak Island audience
TraitClusterScore
PatriotismCONSERVATISM4.01
Need for SecurityCONSERVATISM1.28
DIY MentalityTHRILL1.11
IndividualismJOY1.07
Convenience OrientationPREMIUM1.06
Pet OwnershipJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for The Curse of Oak Island
CountryShare
United States55.7%
United Kingdom8.7%
Canada8.2%

See The Curse of Oak Island audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Curse of Oak Island have in United States?

The Curse of Oak Island has an estimated audience of 469,193 people in United States, concentrated in California and Florida.

What is the gender split and age of The Curse of Oak Island fans?

41.7% of The Curse of Oak Island fans are female, 58.3% are male, with an average age of 35.1 years.

Which brands do The Curse of Oak Island fans like most?

The Curse of Oak Island fans show strongest brand affinity for Ice-T (274.25×), Treasure hunt (game) (250.54×), and Gold Rush (TV series) (93.03×) over the country average.

Where do The Curse of Oak Island fans live in United States?

The Curse of Oak Island fans in United States are most concentrated in California (reach 25,502), Florida (reach 25,485), and Texas (reach 24,304). These three regions account for the largest share of the active audience.

What other brands do The Curse of Oak Island fans also like?

Beyond The Curse of Oak Island itself, the audience over-indexes on Treasure hunt (game) (250.54×), Gold Rush (TV series) (93.03×), Tom Hanks (32.51×), and Swordfish (114.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Curse of Oak Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.