A data profile of the people who buy, follow and care about The Curse of Oak Island in United States — modelled from more than twelve digital signal sources. The Curse of Oak Island has an estimated audience of 457,070 people in United States.
The average The Curse of Oak Island fan in United States is 35.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Ice-T, Treasure hunt (game), Gold Rush (TV series), with strongest over-indexing on Ice-T (274.25× the country average).
Demographically, the The Curse of Oak Island audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Curse of Oak Island fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Ice-T.
The key figures that characterise the The Curse of Oak Island profile in United States.
41.7% are female, 58.3% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 35.1 |
| Estimated audience size | 457,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide The Curse of Oak Island audience comes from United States.
| Country | Share |
|---|---|
| United States | 51.8% |
| Canada | 10.0% |
| United Kingdom | 8.0% |
Where the The Curse of Oak Island audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~3K | 1.67× | |
| 02 | West Virginia | ~3K | 1.52× | |
| 03 | New Hampshire | ~3K | 1.48× | |
| 04 | Michigan | ~20K | 1.43× | |
| 05 | Iowa | ~5K | 1.34× | |
| 06 | Wisconsin | ~9K | 1.31× | |
| 07 | North Dakota | ~1K | 1.31× | |
| 08 | North Carolina | ~20K | 1.21× | |
| 09 | Oklahoma | ~6K | 1.21× | |
| 10 | Missouri | ~9K | 1.20× | |
| 11 | Kansas | ~4K | 1.20× | |
| 12 | Indiana | ~10K | 1.19× | |
| 13 | Arkansas | ~4K | 1.16× | |
| 14 | South Dakota | ~1K | 1.16× | |
| 15 | Kentucky | ~7K | 1.15× | |
| 16 | Ohio | ~20K | 1.14× | |
| 17 | Minnesota | ~8K | 1.13× | |
| 18 | Montana | ~1K | 1.12× | |
| 19 | Pennsylvania | ~20K | 1.10× | |
| 20 | South Carolina | ~8K | 1.09× | |
| 21 | Vermont | <1K | 1.09× | |
| 22 | Idaho | ~2K | 1.06× | |
| 23 | Oregon | ~6K | 1.05× | |
| 24 | Nebraska | ~2K | 1.05× | |
| 25 | Tennessee | ~10K | 1.04× | |
| 26 | Rhode Island | ~1K | 0.99× | |
| 27 | Alabama | ~6K | 0.96× | |
| 28 | Mississippi | ~4K | 0.95× | |
| 29 | Alaska | <1K | 0.95× | |
| 30 | Washington | ~9K | 0.94× | |
| 31 | Louisiana | ~5K | 0.90× | |
| 32 | Connecticut | ~4K | 0.88× | |
| 33 | Delaware | ~1K | 0.87× | |
| 34 | Colorado | ~6K | 0.84× | |
| 35 | Utah | ~4K | 0.84× | |
| 36 | Virginia | ~9K | 0.83× | |
| 37 | Arizona | ~8K | 0.81× | |
| 38 | Illinois | ~10K | 0.80× | |
| 39 | Massachusetts | ~7K | 0.80× | |
| 40 | New Mexico | ~2K | 0.80× | |
| 41 | Florida | ~20K | 0.76× | |
| 42 | Nevada | ~3K | 0.72× | |
| 43 | Georgia | ~10K | 0.71× | |
| 44 | Hawaii | ~1K | 0.68× | |
| 45 | New York | ~20K | 0.66× | |
| 46 | New Jersey | ~8K | 0.66× | |
| 47 | Maryland | ~5K | 0.64× | |
| 48 | Washington, District of Columbia | <1K | 0.61× | |
| 49 | Texas | ~20K | 0.59× | |
| 50 | California | ~20K | 0.48× |
The strongest cross-interests of the The Curse of Oak Island audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern Marvels | Movies & TV | 307.62× | ||
| 02 | Ice-T | Music & Radio | 274.25× | ||
| 03 | Treasure hunt (game) | Games | 250.54× | ||
| 04 | Baden-Württemberg Cooperative State University | Business & Career | 160.59× | ||
| 05 | Swordfish | Pets & Animals | 114.58× | ||
| 06 | Gold Rush (TV series) | Movies & TV | 93.03× | ||
| 07 | Shady Records | Music & Radio | 66.78× | ||
| 08 | Wicked Tuna | Movies & TV | 63.07× | ||
| 09 | The Verge (XM) | Music & Radio | 62.22× | ||
| 10 | Swamp People | Movies & TV | 52.86× | ||
| 11 | Deadliest Catch | Movies & TV | 40.97× | ||
| 12 | Roseanne | Movies & TV | 38.14× | ||
| 13 | Mike Rowe | Movies & TV | 34.33× | ||
| 14 | Tom Hanks | Movies & TV | 32.51× | ||
| 15 | Jay Leno | Movies & TV | 23.03× | ||
| 16 | Water polo | Sports | 21.72× | ||
| 17 | American Pickers | Movies & TV | 20.91× | ||
| 18 | HE/RO | Music & Radio | 20.00× | ||
| 19 | Dolph Lundgren | Movies & TV | 20.00× | ||
| 20 | Peacemaker | Movies & TV | 3.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Spirituality | BALANCE | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Design Affinity | PREMIUM | 0.94× | |
| Tradition | CONSERVATISM | 0.95× |
The Curse of Oak Island has an estimated audience of 457,070 people in United States, concentrated in California and Florida.
41.7% of The Curse of Oak Island fans are female, 58.3% are male, with an average age of 35.1 years.
The Curse of Oak Island fans show strongest brand affinity for Ice-T (274.25×), Treasure hunt (game) (250.54×), and Gold Rush (TV series) (93.03×) over the country average.
The Curse of Oak Island fans in United States are most concentrated in California (reach ~20K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond The Curse of Oak Island itself, the audience over-indexes on Treasure hunt (game) (250.54×), Gold Rush (TV series) (93.03×), Tom Hanks (32.51×), and Swordfish (114.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Curse of Oak Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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