Rascasse Audience Intelligence

Swamp People Audience in United States

A data profile of the people who buy, follow and care about Swamp People in United States — modelled from more than twelve digital signal sources. Swamp People has an estimated audience of 765,951 people in United States.

#546among TV series in United States#2358among Movie / TV Show / Series in United States#5248in Movies & TV

The average Swamp People fan in United States is 37.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Louisiana.

Top brand affinities include The Curse of Oak Island, Skeet shooting, Scooby-Doo, with strongest over-indexing on The Curse of Oak Island (52.86× the country average).

Demographically, the Swamp People audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swamp People fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for The Curse of Oak Island.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swamp People profile in United States.

Audience size
766K
in United States
Gender
35.5%♀
64.5% male
Age
37.4
average years
Country rank
#28241
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swamp People viewers

35.5% are female, 64.5% are male, average age 37.4.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Swamp People audience in United States
MetricValue
Female35.5%
Male64.5%
Average age37.4
Estimated audience size765,951
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Swamp People audience in United States
Age bracketShare%
16-1930%
20-2916%
30-3915%
40-4917%
50+22%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Swamp People audience comes from United States.

Worldwide audience distribution share by country for Swamp People
CountryShare
United States77.8%
Canada4.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swamp People audience in United States is strongest.

Fig. 05

Top regions by affinity

Swamp People fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K3.77×
02Mississippi~20K2.89×
03Arkansas~10K2.14×
04Alabama~20K2.04×
05Oklahoma~10K1.72×
06Tennessee~20K1.50×
07Kentucky~10K1.50×
08West Virginia~5K1.49×
09South Carolina~20K1.42×
10Missouri~20K1.33×
11Indiana~20K1.23×
12Iowa~8K1.22×
13Georgia~30K1.16×
14North Carolina~30K1.14×
15Alaska~2K1.12×
16Kansas~7K1.09×
17Ohio~20K0.97×
18Michigan~20K0.97×
19Maine~3K0.97×
20Wisconsin~10K0.96×
21South Dakota~2K0.96×
22Nebraska~4K0.94×
23Montana~2K0.94×
24North Dakota~1K0.92×
25Texas~60K0.90×
26Florida~50K0.90×
27Vermont~1K0.84×
28Pennsylvania~20K0.82×
29Virginia~20K0.82×
30Idaho~3K0.78×
31Delaware~2K0.78×
32New Mexico~3K0.77×
33Minnesota~8K0.76×
34New Hampshire~2K0.72×
35Illinois~20K0.70×
36Rhode Island~2K0.66×
37Hawaii~2K0.62×
38Maryland~8K0.61×
39Utah~4K0.61×
40Oregon~5K0.60×
41Arizona~9K0.57×
42Washington~9K0.57×
43Colorado~7K0.57×
44Washington, District of Columbia~1K0.56×
45Nevada~4K0.54×
46Connecticut~4K0.52×
47New York~20K0.43×
48Massachusetts~7K0.43×
49New Jersey~8K0.40×
50California~30K0.32×
Fig. 06

Affinity by region

Affinity by region — Swamp People, United States
0.32×1.00×3.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swamp People audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swamp People audience
#·InterestCategoryAffinity×
01The Curse of Oak IslandMovies & TV52.86×
02Skeet shootingSports19.00×
03Jay LenoMovies & TV11.70×
04Atlanta BravesSports3.64×
05Discount TireShopping3.58×
06Lawn mowerHome & Garden3.51×
07Scooby-DooMovies & TV3.35×
08Tractor Supply CompanyShopping3.32×
09PianoMusic & Radio3.11×
10Hardware storeHome & Garden3.00×
11CBS SportsMovies & TV2.55×
12Real propertyHome & Garden2.34×
13Musical instrumentMusic & Radio2.22×
14Fox News ChannelMovies & TV2.05×
15SubwayFood & Beverages1.89×
16Pizza HutFood & Beverages1.86×
17GrillingFood & Beverages1.83×
18Instant messagingInternet & Social Media1.76×
19CampingTravel & Leisure1.63×
20Donald TrumpPolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swamp People audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swamp People audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.11×
Convenience OrientationPREMIUM1.61×
DIY MentalityTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swamp People audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
Luxury OrientationPREMIUM0.56×
MindfulnessBALANCE0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swamp People have in United States?

Swamp People has an estimated audience of 765,951 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Swamp People viewers?

35.5% of Swamp People fans are female, 64.5% are male, with an average age of 37.4 years.

03

Which brands do Swamp People fans like most?

Swamp People fans show strongest brand affinity for The Curse of Oak Island (52.86×), Skeet shooting (19×), and Scooby-Doo (3.35×) over the country average.

04

Where do Swamp People fans live in United States?

Swamp People fans in United States are most concentrated in Texas (reach ~60K), Florida (reach ~50K), and Louisiana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Swamp People fans also like?

Beyond Swamp People itself, the audience over-indexes on Skeet shooting (19×), Scooby-Doo (3.35×), Discount Tire (3.58×), and Donald Trump (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Swamp People audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swamp People. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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