Swamp People Audience in United States

Swamp People logo

Swamp People has an estimated audience of 768,132 people in United States. 35.5% are female, 64.5% are male, average age 37.4. Top regions: Texas, Florida, Louisiana. Top brand affinities: Urban Outfitters, Hibachi, Governor of Michigan, Wok, El Paso County, Colorado.

The average Swamp People fan in United States is 37.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Louisiana. Top brand affinities include Urban Outfitters, Hibachi, Governor of Michigan, with strongest over-indexing on Urban Outfitters (6.45× the country average). Demographically, the Swamp People audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Swamp People fans

Demographic split for Swamp People audience in United States
MetricValue
Female35.5%
Male64.5%
Average age37.4
Estimated audience size768,132

Audience persona

The typical Swamp People fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Swamp People in United States
RegionReachAffinity
Texas62,0000.94×
Florida49,9110.96×
Louisiana36,2943.66×
Georgia28,4751.2×
California28,0870.33×
North Carolina27,6131.19×
Tennessee23,6661.54×
Pennsylvania23,4640.91×
Ohio23,1390.98×
Alabama21,3211.99×
Michigan20,3821.01×
Illinois19,2030.75×
Mississippi18,6442.95×
New York18,4910.43×
Indiana18,1841.3×
South Carolina17,1861.49×
Missouri17,1801.39×
Virginia15,4850.83×
Kentucky14,4301.5×
Oklahoma14,0371.65×
Arkansas13,7742.18×
Wisconsin11,4200.99×
Arizona9,0460.58×
Washington8,9260.58×
Minnesota8,7350.79×
Iowa8,1821.29×
Maryland7,6920.58×
New Jersey7,1480.37×
Colorado6,9500.57×
Kansas6,8141.13×
Massachusetts6,0680.4×
West Virginia5,1121.43×
Oregon4,8870.56×
Utah3,8690.56×
Nevada3,6480.49×
Connecticut3,4680.45×
Nebraska3,4390.89×
New Mexico2,8870.75×
Idaho2,8500.74×
Maine2,7701.01×
Montana2,0570.97×
New Hampshire1,9250.64×
South Dakota1,5560.88×
Hawaii1,5240.46×
Delaware1,4020.66×
North Dakota1,2670.8×
Alaska1,2580.77×
Rhode Island1,2280.5×
Wyoming1,0770.95×
Vermont9310.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swamp People audience
BrandAffinityCategory
Urban Outfitters6.45×Shopping
Hibachi12.01×Food & Beverages
Governor of Michigan9.72×Politics & Society
Wok8.52×Food & Beverages
El Paso County, Colorado16.09×Travel & Leisure
Vocal harmony5.24×Music & Radio
Goop5.94×Internet & Social Media
Pillow2.36×Home & Garden
TV Fanatic11.08×Movies & TV
Israel2.18×Travel & Leisure
Grinch4.04×Movies & TV
Keenan Allen6.45×Sports
Google Home6.36×Technology & Electronics
headspace8.27×Health
Kikar HaShabbat14.37×News
Grace Slick7.63×Music & Radio
Cherish (group)9.36×Music & Radio
Monogram3.19×Home & Garden
No Escape (1994 film)9.15×Movies & TV
Gift registry9.79×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swamp People audience
TraitClusterScore
PatriotismCONSERVATISM3.17
ExtroversionTHRILL1.29
Convenience OrientationPREMIUM1.12
DIY MentalityTHRILL1.11
Need for SecurityCONSERVATISM1.09
Risk AppetiteTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Swamp People
CountryShare
United States78.0%
Canada4.7%
United Kingdom4.6%

See Swamp People audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Swamp People have in United States?

Swamp People has an estimated audience of 768,132 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Swamp People fans?

35.5% of Swamp People fans are female, 64.5% are male, with an average age of 37.4 years.

Which brands do Swamp People fans like most?

Swamp People fans show strongest brand affinity for Urban Outfitters (6.45×), Hibachi (12.01×), and Governor of Michigan (9.72×) over the country average.

Where do Swamp People fans live in United States?

Swamp People fans in United States are most concentrated in Texas (reach 62,000), Florida (reach 49,911), and Louisiana (reach 36,294). These three regions account for the largest share of the active audience.

What other brands do Swamp People fans also like?

Beyond Swamp People itself, the audience over-indexes on Hibachi (12.01×), Governor of Michigan (9.72×), Wok (8.52×), and El Paso County, Colorado (16.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swamp People. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.