Rascasse Audience Intelligence

Water polo Fan Demographics in United States

Water polo has an estimated audience of 2.1M people in United States.

#186among Sport in United States
#6179among topics in United States
#1248in Sports

The average Water polo fan in United States is 39.0 years old, more male, and lives primarily in California.

Its fans are 0.6 years older than the group average of 38.4.

Women make up 43.1% of the fan base, 1.4 percentage points more than the group average.

Compared with the other 802 objects in Sport, Water polo fans stand out for their interest in BTS Skytrain, Giant Food and 4 × 100 metres relay.

Interest is seasonal: July, August and September account for 36% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include BTS Skytrain, Giant Food, 4 × 100 metres relay, with strongest over-indexing on BTS Skytrain (138.77× the country average).

Demographically, the Water polo audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Sports Activity, Design Affinity.

The typical Water polo fan in United States is more male, around 39.0 years old, with strong Sports Activity tendencies and a notable affinity for BTS Skytrain.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in United States
Gender
43.1%♀
56.9% male
Age
39.0
average years
Country rank
#14087
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Water polo fans

43.1% are female, 56.9% are male, average age 39.0.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Water polo audience in United States
MetricValue
Female43.1%
Male56.9%
Average age39.0
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Water polo audience in United States
Age bracketShare%
16-2426%
25-3416%
35-4417%
45-5420%
55+20%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Water polo audience comes from United States.

Worldwide audience distribution share by country for Water polo
CountryShare
United States20.8%
Italy8.4%
Spain6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Water polo fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.89×
02Hawaii~20K1.71×
03Texas~200K1.51×
04Virginia~70K1.37×
05Illinois~100K1.27×
06Utah~30K1.24×
07Washington~60K1.21×
08Florida~200K1.16×
09Connecticut~30K1.15×
10Oregon~30K1.13×
11Massachusetts~50K1.10×
12Washington, District of Columbia~5K1.08×
13Idaho~10K1.05×
14Pennsylvania~80K1.04×
15Missouri~40K1.03×
16New Jersey~60K1.02×
17Rhode Island~7K1.01×
18Georgia~70K0.99×
19Nevada~20K0.99×
20Michigan~60K0.98×
21Arizona~50K0.96×
22Maryland~40K0.96×
23Colorado~30K0.96×
24New Hampshire~8K0.96×
25North Dakota~5K0.96×
26New York~100K0.95×
27Kentucky~30K0.94×
28South Dakota~5K0.93×
29Nebraska~10K0.92×
30West Virginia~10K0.92×
31Ohio~70K0.91×
32North Carolina~60K0.91×
33Tennessee~40K0.91×
34Maine~8K0.91×
35Alaska~4K0.91×
36Indiana~40K0.89×
37Minnesota~30K0.89×
38South Carolina~30K0.89×
39Delaware~6K0.89×
40Louisiana~30K0.88×
41Oklahoma~20K0.88×
42Iowa~20K0.88×
43Vermont~4K0.88×
44Kansas~20K0.87×
45Arkansas~20K0.86×
46New Mexico~10K0.86×
47Wisconsin~30K0.84×
48Alabama~30K0.82×
49Montana~5K0.81×
50Mississippi~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Water polo, United States
0.77×1.00×1.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Water polo audience vs. the country average
#·InterestCategoryAffinity×
01BTS SkytrainCars & Mobility138.77×
02Giant FoodFood & Beverages110.80×
034 × 100 metres relaySports98.79×
04Death Row Dog RescueTopic79.22×
05MixcloudMusic & Radio56.23×
06FC UtrechtSports51.53×
07VoetbalprimeurSports46.22×
08EmbraerCars & Mobility43.20×
09Capital FMMusic & Radio32.95×
10Virgil van DijkSports32.86×
11Voetbal InternationalSports26.41×
12SwordfishPets & Animals23.91×
13Greyhound racingTravel & Leisure23.15×
14KT TAPEHealth17.71×
15Patient safetyHealth16.85×
16Gold Rush (TV series)Movies & TV13.68×
17Clay pigeon shootingSports12.70×
18Jim HarbaughSports9.65×
19Uma ThurmanMovies & TV6.44×
20TLC (TV network)Movies & TV3.17×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Water polo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Water polo audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.29×
Design AffinityPREMIUM1.23×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Water polo audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.94×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Water polo over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/water-polo-12611” · Methodology