Rascasse Audience Intelligence

Water polo Audience in United States

A data profile of the people who buy, follow and care about Water polo in United States — modelled from more than twelve digital signal sources. Water polo has an estimated audience of 2,092,588 people in United States.

#166among Sport in United States#6170among Topic in United States#1237in Sports

The average Water polo fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Giant Food, Death Row Dog Rescue, BTS Skytrain, with strongest over-indexing on Giant Food (110.8× the country average).

Demographically, the Water polo audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water polo fan in United States is more male, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Giant Food.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water polo profile in United States.

Audience size
2.1M
in United States
Gender
43.1%♀
56.9% male
Age
38.2
average years
Country rank
#13744
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water polo fans

43.1% are female, 56.9% are male, average age 38.2.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Water polo audience in United States
MetricValue
Female43.1%
Male56.9%
Average age38.2
Estimated audience size2,092,588
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Water polo audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Water polo audience comes from United States.

Worldwide audience distribution share by country for Water polo
CountryShare
United States20.7%
Italy8.4%
Spain6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water polo audience in United States is strongest.

Fig. 05

Top regions by affinity

Water polo fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.89×
02Hawaii~20K1.71×
03Texas~300K1.51×
04Virginia~70K1.37×
05Illinois~90K1.27×
06Utah~20K1.24×
07Washington~50K1.21×
08Florida~200K1.16×
09Connecticut~20K1.15×
10Oregon~30K1.13×
11Massachusetts~50K1.10×
12Washington, District of Columbia~7K1.08×
13Idaho~10K1.05×
14Pennsylvania~70K1.04×
15Missouri~30K1.03×
16New Jersey~50K1.02×
17Rhode Island~7K1.01×
18Georgia~60K0.99×
19Nevada~20K0.99×
20Michigan~50K0.98×
21Arizona~40K0.96×
22Maryland~30K0.96×
23Colorado~30K0.96×
24New Hampshire~8K0.96×
25North Dakota~4K0.96×
26New York~100K0.95×
27Kentucky~20K0.94×
28South Dakota~4K0.93×
29Nebraska~10K0.92×
30West Virginia~9K0.92×
31Ohio~60K0.91×
32North Carolina~60K0.91×
33Tennessee~40K0.91×
34Maine~7K0.91×
35Alaska~4K0.91×
36Indiana~30K0.89×
37South Carolina~30K0.89×
38Minnesota~30K0.89×
39Delaware~5K0.89×
40Louisiana~20K0.88×
41Oklahoma~20K0.88×
42Iowa~20K0.88×
43Vermont~3K0.88×
44Kansas~10K0.87×
45Arkansas~10K0.86×
46New Mexico~9K0.86×
47Wisconsin~30K0.84×
48Alabama~20K0.82×
49Montana~5K0.81×
50Mississippi~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Water polo, United States
0.77×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water polo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water polo audience
#·InterestCategoryAffinity×
01BTS SkytrainCars & Mobility138.77×
02Giant FoodFood & Beverages110.80×
034 × 100 metres relaySports98.79×
04Death Row Dog RescueTopic79.22×
05MixcloudMusic & Radio56.23×
06FC UtrechtSports51.53×
07VoetbalprimeurSports46.22×
08Treasure hunt (game)Games44.05×
09EmbraerCars & Mobility43.20×
10Virgil van DijkSports32.86×
11Voetbal InternationalSports26.41×
12SwordfishPets & Animals23.91×
13Greyhound racingTravel & Leisure23.15×
14EredivisieSports18.66×
15KT TAPEHealth17.71×
16Patient safetyHealth16.85×
17Clay pigeon shootingSports12.70×
18Jim HarbaughSports9.65×
19Uma ThurmanMovies & TV6.44×
20TLC (TV network)Movies & TV3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water polo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water polo audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.29×
Design AffinityPREMIUM1.23×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water polo audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.94×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water polo have in United States?

Water polo has an estimated audience of 2,092,588 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Water polo fans?

43.1% of Water polo fans are female, 56.9% are male, with an average age of 38.2 years.

03

Which brands do Water polo fans like most?

Water polo fans show strongest brand affinity for Giant Food (110.8×), Death Row Dog Rescue (79.22×), and BTS Skytrain (138.77×) over the country average.

04

Where do Water polo fans live in United States?

Water polo fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Water polo fans also like?

Beyond Water polo itself, the audience over-indexes on Death Row Dog Rescue (79.22×), BTS Skytrain (138.77×), Mixcloud (56.23×), and Virgil van Dijk (32.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Water polo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →