Patient safety Audience in United States

Patient safety has an estimated audience of 1,246,428 people in United States. 47.7% are female, 52.3% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Water polo, Skeet shooting, Capital One.

The average Patient safety fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Water polo, with strongest over-indexing on Google Maps (23.43× the country average). Demographically, the Patient safety audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Patient safety fans

Demographic split for Patient safety audience in United States
MetricValue
Female47.7%
Male52.3%
Average age45.4
Estimated audience size1,246,428

Audience persona

The typical Patient safety fan in United States is balanced, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Patient safety in United States
RegionReachAffinity
California125,5550.92×
Texas101,3140.95×
Florida84,391
New York64,3050.92×
Pennsylvania47,7331.14×
Illinois44,1701.06×
Ohio38,1300.99×
Georgia33,9420.88×
North Carolina33,8810.9×
Virginia32,3001.06×
New Jersey30,2280.95×
Massachusetts28,3641.16×
Arizona25,0980.99×
Michigan24,1860.74×
Maryland23,2621.09×
Tennessee21,0930.84×
Indiana18,2180.8×
Louisiana17,4151.08×
Kentucky16,7471.07×
Alabama15,8150.91×
Washington15,2860.61×
Missouri14,8210.74×
Wisconsin14,3670.77×
Colorado14,0930.72×
South Carolina11,9670.64×
Minnesota11,6420.65×
Connecticut11,4380.91×
Oklahoma9,9610.72×
Kansas9,4710.96×
Utah9,2890.83×
Nevada8,8340.73×
Mississippi8,5990.84×
Arkansas8,4880.83×
Oregon8,0990.57×
Maine7,2131.62×
Iowa6,2250.61×
Nebraska5,7280.92×
West Virginia5,5210.95×
Idaho5,4630.87×
South Dakota5,0791.76×
New Mexico5,0650.81×
Alaska4,7231.77×
Washington, District of Columbia4,6661.25×
Hawaii4,5230.84×
New Hampshire4,2240.86×
Wyoming4,1472.24×
Montana4,1171.19×
North Dakota3,9571.55×
Delaware3,9341.14×
Rhode Island3,7650.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patient safety audience
BrandAffinityCategory
Google Maps23.43×Internet & Social Media
Indeed.com4.86×Business & Career
Water polo22.83×Sports
Skeet shooting26.34×Sports
Capital One4.02×Business & Career
Urology19.62×Health
Planet Fitness3.57×Sports
Google News5.02×News
Subwoofer16.89×Technology & Electronics
Diaper bag4.75×Kids & Family
Mixcloud43.63×Music & Radio
Enterprise Rent-A-Car4.2×Cars & Mobility
White Chicks10.16×Movies & TV
Hobby Lobby2.5×Home & Garden
United States Postal Service2.53×Business & Career
Bear Grylls20.69×Movies & TV
Aldi2.38×Shopping
AccuWeather3.87×Home & Garden
Clarinet5.4×Music & Radio
Bass guitar2.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patient safety audience
TraitClusterScore
PatriotismCONSERVATISM8.32
Need for SecurityCONSERVATISM1.69
Career OrientationPOWER1.67
TravellingTHRILL1.49
Price SensitivityPREMIUM1.48
Quality AwarenessPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Patient safety
CountryShare
United States33.3%
Japan6.8%
Brazil6.1%

See Patient safety audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Patient safety have in United States?

Patient safety has an estimated audience of 1,246,428 people in United States, concentrated in California and Texas.

What is the gender split and age of Patient safety fans?

47.7% of Patient safety fans are female, 52.3% are male, with an average age of 45.4 years.

Which brands do Patient safety fans like most?

Patient safety fans show strongest brand affinity for Google Maps (23.43×), Indeed.com (4.86×), and Water polo (22.83×) over the country average.

Where do Patient safety fans live in United States?

Patient safety fans in United States are most concentrated in California (reach 125,555), Texas (reach 101,314), and Florida (reach 84,391). These three regions account for the largest share of the active audience.

What other brands do Patient safety fans also like?

Beyond Patient safety itself, the audience over-indexes on Indeed.com (4.86×), Water polo (22.83×), Skeet shooting (26.34×), and Capital One (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patient safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.