Rascasse Audience Intelligence

Treasure hunt (game) Audience in United States

A data profile of the people who buy, follow and care about Treasure hunt (game) in United States — modelled from more than twelve digital signal sources. Treasure hunt (game) has an estimated audience of 257,976 people in United States.

#853among Video / Board Game in United States#1245in Games

The average Treasure hunt (game) fan in United States is 29.3 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, North Carolina, California.

Top brand affinities include The Curse of Oak Island, Jay Leno, Water polo, with strongest over-indexing on The Curse of Oak Island (250.54× the country average).

Demographically, the Treasure hunt (game) audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Treasure hunt (game) fan in United States is balanced, around 29.3 years old, with strong Patriotism tendencies and a notable affinity for The Curse of Oak Island.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treasure hunt (game) profile in United States.

Audience size
258K
in United States
Gender
45.8%♀
54.2% male
Age
29.3
average years
Country rank
#52057
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Treasure hunt (game) fans

45.8% are female, 54.2% are male, average age 29.3.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Treasure hunt (game) audience in United States
MetricValue
Female45.8%
Male54.2%
Average age29.3
Estimated audience size257,976
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Treasure hunt (game) audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Treasure hunt (game) audience comes from United States.

Worldwide audience distribution share by country for Treasure hunt (game)
CountryShare
United States21.5%
Japan16.2%
France10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treasure hunt (game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Treasure hunt (game) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~70K8.15×
02Mississippi~9K4.32×
03North Carolina~20K3.06×
04Virginia~20K2.86×
05West Virginia~3K2.74×
06Tennessee~9K1.80×
07Indiana~7K1.40×
08Illinois~10K1.34×
09Delaware<1K1.15×
10Alabama~4K1.14×
11Kansas~2K1.04×
12New Jersey~6K0.95×
13Utah~2K0.94×
14Florida~20K0.91×
15Iowa~2K0.88×
16Arkansas~2K0.85×
17Kentucky~3K0.84×
18Missouri~3K0.82×
19Montana<1K0.82×
20Alaska<1K0.82×
21Vermont<1K0.81×
22Nevada~2K0.80×
23South Dakota<1K0.80×
24North Dakota<1K0.80×
25Wisconsin~3K0.76×
26Idaho<1K0.75×
27Louisiana~2K0.73×
28Rhode Island<1K0.73×
29New Mexico<1K0.72×
30New Hampshire<1K0.72×
31Maine<1K0.72×
32Washington, District of Columbia<1K0.71×
33California~20K0.70×
34Oklahoma~2K0.70×
35Hawaii<1K0.70×
36South Carolina~3K0.69×
37Georgia~5K0.68×
38Ohio~5K0.68×
39Nebraska<1K0.68×
40Colorado~3K0.66×
41Oregon~2K0.62×
42Michigan~4K0.60×
43Washington~3K0.60×
44Minnesota~2K0.60×
45Massachusetts~3K0.59×
46Connecticut~2K0.59×
47Maryland~3K0.58×
48Arizona~3K0.57×
49New York~8K0.55×
50Texas~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Treasure hunt (game), United States
0.53×1.00×8.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treasure hunt (game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treasure hunt (game) audience
#·InterestCategoryAffinity×
01The Curse of Oak IslandMovies & TV250.54×
02Bear GryllsMovies & TV56.41×
03Jay LenoMovies & TV51.88×
04RoseanneMovies & TV48.96×
05Water poloSports44.05×
06Skeet shootingSports26.90×
07PopcornFood & Beverages14.88×
08Neve CampbellMovies & TV14.88×
09TunaFood & Beverages13.42×
10Peter ThielBusiness & Career9.26×
11Lawn mowerHome & Garden4.97×
12Planet FitnessSports3.00×
13RedditInternet & Social Media2.65×
14EBayShopping2.59×
15Breaking newsMovies & TV2.41×
16Donald TrumpPolitics & Society2.32×
17Alcoholic beveragesFood & Beverages2.10×
18Home improvementHome & Garden2.10×
19XInternet & Social Media2.08×
20CookingFood & Beverages1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treasure hunt (game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treasure hunt (game) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM9.12×
Need for SecurityCONSERVATISM1.83×
DIY MentalityTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treasure hunt (game) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
ExtroversionTHRILL0.61×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Treasure hunt (game) have in United States?

Treasure hunt (game) has an estimated audience of 257,976 people in United States, concentrated in Pennsylvania and North Carolina.

02

What is the gender split and age of Treasure hunt (game) fans?

45.8% of Treasure hunt (game) fans are female, 54.2% are male, with an average age of 29.3 years.

03

Which brands do Treasure hunt (game) fans like most?

Treasure hunt (game) fans show strongest brand affinity for The Curse of Oak Island (250.54×), Jay Leno (51.88×), and Water polo (44.05×) over the country average.

04

Where do Treasure hunt (game) fans live in United States?

Treasure hunt (game) fans in United States are most concentrated in Pennsylvania (reach ~70K), North Carolina (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Treasure hunt (game) fans also like?

Beyond Treasure hunt (game) itself, the audience over-indexes on Jay Leno (51.88×), Water polo (44.05×), Roseanne (48.96×), and Bear Grylls (56.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Treasure hunt (game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Treasure hunt (game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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