Popcorn Audience in United States
Popcorn has an estimated audience of 7,259,116 people in United States. 59.5% are female, 40.5% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Garrett Popcorn Shops, Rural King, Popcorn Time, Friends, Texas Roadhouse.
The average Popcorn fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Garrett Popcorn Shops, Rural King, Popcorn Time, with strongest over-indexing on Garrett Popcorn Shops (29.18× the country average). Demographically, the Popcorn audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Popcorn fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 41.7 |
| Estimated audience size | 7,259,116 |
Audience persona
The typical Popcorn fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Garrett Popcorn Shops.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 907,659 | 1.14× |
| Texas | 734,676 | 1.18× |
| Florida | 585,795 | 1.19× |
| New York | 441,192 | 1.09× |
| Illinois | 274,039 | 1.13× |
| Georgia | 270,243 | 1.21× |
| Pennsylvania | 244,580 | 1× |
| North Carolina | 244,222 | 1.12× |
| Ohio | 238,000 | 1.06× |
| Michigan | 205,250 | 1.08× |
| New Jersey | 203,136 | 1.1× |
| Virginia | 192,536 | 1.09× |
| Washington | 160,770 | 1.1× |
| Arizona | 158,992 | 1.07× |
| Indiana | 155,329 | 1.17× |
| Tennessee | 150,109 | 1.03× |
| Massachusetts | 134,351 | 0.94× |
| Maryland | 132,457 | 1.06× |
| Missouri | 126,499 | 1.08× |
| South Carolina | 117,392 | 1.07× |
| Wisconsin | 113,085 | 1.04× |
| Colorado | 106,633 | 0.93× |
| Minnesota | 106,243 | 1.02× |
| Alabama | 101,384 | 1× |
| Louisiana | 96,021 | 1.03× |
| Oklahoma | 89,806 | 1.11× |
| Kentucky | 87,855 | 0.97× |
| Connecticut | 77,981 | 1.07× |
| Oregon | 77,257 | 0.93× |
| Nevada | 71,123 | 1.01× |
| Utah | 63,796 | 0.98× |
| Iowa | 62,989 | 1.05× |
| Mississippi | 60,786 | 1.02× |
| Kansas | 60,703 | 1.06× |
| Arkansas | 59,758 | 1× |
| Nebraska | 42,092 | 1.16× |
| New Mexico | 36,597 | 1.01× |
| Idaho | 34,767 | 0.96× |
| Hawaii | 31,279 | 1× |
| West Virginia | 30,389 | 0.9× |
| New Hampshire | 23,318 | 0.82× |
| Maine | 22,240 | 0.86× |
| Washington, District of Columbia | 19,814 | 0.91× |
| Rhode Island | 18,261 | 0.79× |
| Delaware | 16,952 | 0.85× |
| Montana | 15,911 | 0.79× |
| North Dakota | 13,395 | 0.9× |
| South Dakota | 13,364 | 0.8× |
| Alaska | 12,329 | 0.79× |
| Vermont | 8,412 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garrett Popcorn Shops | 29.18× | Food & Beverages |
| Rural King | 6.31× | Home & Garden |
| Popcorn Time | 28.21× | Technology & Electronics |
| Friends | 1.57× | Movies & TV |
| Texas Roadhouse | 1.78× | Food & Beverages |
| Dollar General | 1.68× | Shopping |
| Aldi | 1.67× | Shopping |
| Taco Bell | 1.67× | Food & Beverages |
| Snack food | 1.95× | Food & Beverages |
| Chick-fil-A | 1.56× | Food & Beverages |
| Subway | 1.72× | Food & Beverages |
| Wingstop | 1.86× | Food & Beverages |
| Dollar Tree | 1.61× | Shopping |
| Stop & Shop | 4.46× | Shopping |
| Burger King | 1.65× | Food & Beverages |
| Takis | 6.56× | Food & Beverages |
| Flavor | 1.82× | Food & Beverages |
| Harris Teeter | 3.21× | Shopping |
| Snack mix | 5.72× | Food & Beverages |
| Panda Express | 1.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.72 |
| Extroversion | THRILL | 1.41 |
| Indulgence | JOY | 1.33 |
| Risk Appetite | THRILL | 1.28 |
| Convenience Orientation | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| France | 6.6% |
| Japan | 4.5% |
See Popcorn audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Popcorn have in United States?
Popcorn has an estimated audience of 7,259,116 people in United States, concentrated in California and Texas.
What is the gender split and age of Popcorn fans?
59.5% of Popcorn fans are female, 40.5% are male, with an average age of 41.7 years.
Which brands do Popcorn fans like most?
Popcorn fans show strongest brand affinity for Garrett Popcorn Shops (29.18×), Rural King (6.31×), and Popcorn Time (28.21×) over the country average.
Where do Popcorn fans live in United States?
Popcorn fans in United States are most concentrated in California (reach 907,659), Texas (reach 734,676), and Florida (reach 585,795). These three regions account for the largest share of the active audience.
What other brands do Popcorn fans also like?
Beyond Popcorn itself, the audience over-indexes on Rural King (6.31×), Popcorn Time (28.21×), Friends (1.57×), and Texas Roadhouse (1.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Popcorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.