Rascasse Audience Intelligence

Popcorn Audience in United States

A data profile of the people who buy, follow and care about Popcorn in United States — modelled from more than twelve digital signal sources. Popcorn has an estimated audience of 7,259,116 people in United States.

#25among Sweet in United States#2950among Topic in United States#361in Food & Beverages

The average Popcorn fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Garrett Popcorn Shops, Rural King, Popcorn Time, with strongest over-indexing on Garrett Popcorn Shops (29.18× the country average).

Demographically, the Popcorn audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popcorn fan in United States is more female, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Garrett Popcorn Shops.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popcorn profile in United States.

Audience size
7.3M
in United States
Gender
59.5%♀
40.5% male
Age
41.7
average years
Country rank
#4873
Topic in United States
Fig. 01

Search interest · 12-month trend

+71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popcorn fans

59.5% are female, 40.5% are male, average age 41.7.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Popcorn audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.7
Estimated audience size7,259,116
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Popcorn audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Popcorn audience comes from United States.

Worldwide audience distribution share by country for Popcorn
CountryShare
United States25.7%
France6.6%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popcorn audience in United States is strongest.

Fig. 05

Top regions by affinity

Popcorn fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K1.55×
02Nebraska~50K1.41×
03Oklahoma~100K1.29×
04Texas~800K1.27×
05Utah~80K1.24×
06South Carolina~100K1.21×
07New Jersey~200K1.15×
08North Carolina~200K1.14×
09Kentucky~100K1.14×
10Indiana~200K1.13×
11Georgia~300K1.12×
12Washington~200K1.12×
13Idaho~40K1.12×
14Alaska~20K1.12×
15Pennsylvania~300K1.11×
16Arizona~200K1.10×
17California~900K1.08×
18Illinois~300K1.08×
19New Mexico~40K1.07×
20Montana~20K1.07×
21Ohio~200K1.06×
22Missouri~100K1.02×
23Wisconsin~100K1.02×
24Connecticut~70K1.02×
25Oregon~80K1.01×
26Kansas~60K1.01×
27Alabama~100K1.00×
28Michigan~200K0.99×
29Florida~500K0.97×
30Iowa~60K0.97×
31Arkansas~60K0.96×
32New York~400K0.95×
33Maryland~100K0.94×
34Louisiana~90K0.93×
35Hawaii~30K0.93×
36Colorado~100K0.92×
37Minnesota~90K0.90×
38Nevada~60K0.88×
39Massachusetts~100K0.87×
40Mississippi~50K0.87×
41South Dakota~10K0.87×
42North Dakota~10K0.87×
43Delaware~20K0.86×
44New Hampshire~20K0.83×
45Wyoming~9K0.83×
46West Virginia~30K0.82×
47Tennessee~100K0.81×
48Rhode Island~20K0.79×
49Maine~20K0.74×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Popcorn, United States
0.71×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popcorn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popcorn audience
#·InterestCategoryAffinity×
01Garrett Popcorn ShopsFood & Beverages29.18×
02Popcorn TimeTechnology & Electronics28.21×
03Rural KingHome & Garden6.31×
04Stop & ShopShopping4.46×
05Harris TeeterShopping3.21×
06Snack foodFood & Beverages1.95×
07WingstopFood & Beverages1.86×
08FlavorFood & Beverages1.82×
09Texas RoadhouseFood & Beverages1.78×
10Popeyes Louisiana KitchenFood & Beverages1.74×
11SubwayFood & Beverages1.72×
12Wendy'sFood & Beverages1.69×
13Dollar GeneralShopping1.68×
14AldiShopping1.67×
15Taco BellFood & Beverages1.67×
16Burger KingFood & Beverages1.65×
17Panda ExpressFood & Beverages1.65×
18Dollar TreeShopping1.61×
19Domino's PizzaFood & Beverages1.57×
20Chick-fil-AFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popcorn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popcorn audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.35×
Price SensitivityPREMIUM1.29×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popcorn audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
MindfulnessBALANCE0.92×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popcorn have in United States?

Popcorn has an estimated audience of 7,259,116 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Popcorn fans?

59.5% of Popcorn fans are female, 40.5% are male, with an average age of 41.7 years.

03

Which brands do Popcorn fans like most?

Popcorn fans show strongest brand affinity for Garrett Popcorn Shops (29.18×), Rural King (6.31×), and Popcorn Time (28.21×) over the country average.

04

Where do Popcorn fans live in United States?

Popcorn fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Popcorn fans also like?

Beyond Popcorn itself, the audience over-indexes on Rural King (6.31×), Popcorn Time (28.21×), Texas Roadhouse (1.78×), and Dollar General (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Popcorn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popcorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →