Rascasse Audience Intelligence

American Pickers Audience in United States

A data profile of the people who buy, follow and care about American Pickers in United States — modelled from more than twelve digital signal sources. American Pickers has an estimated audience of 2,188,596 people in United States.

#224among TV series in United States#776among Movie / TV Show / Series in United States#2010in Movies & TV

The average American Pickers fan in United States is 46.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taron Egerton, Dennis Quaid, Antique furniture, with strongest over-indexing on Taron Egerton (20× the country average).

Demographically, the American Pickers audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Pickers fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Taron Egerton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Pickers profile in United States.

Audience size
2.2M
in United States
Gender
36.2%♀
63.8% male
Age
46.0
average years
Country rank
#13257
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Pickers viewers

36.2% are female, 63.8% are male, average age 46.0.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for American Pickers audience in United States
MetricValue
Female36.2%
Male63.8%
Average age46.0
Estimated audience size2,188,596
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the American Pickers audience in United States
Age bracketShare%
16-1914%
20-299%
30-3913%
40-4922%
50+42%
Fig. 04

Worldwide distribution

73.4%

of the worldwide American Pickers audience comes from United States.

Worldwide audience distribution share by country for American Pickers
CountryShare
United States73.4%
Australia6.0%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Pickers audience in United States is strongest.

Fig. 05

Top regions by affinity

American Pickers fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~50K2.65×
02Indiana~70K1.62×
03West Virginia~20K1.52×
04Kentucky~40K1.49×
05Tennessee~70K1.45×
06Wisconsin~50K1.38×
07Missouri~50K1.37×
08Nebraska~20K1.36×
09South Dakota~7K1.36×
10Ohio~90K1.25×
11Michigan~70K1.25×
12Arkansas~20K1.22×
13Maine~10K1.20×
14North Dakota~6K1.20×
15Minnesota~40K1.15×
16Kansas~20K1.15×
17Oklahoma~30K1.14×
18New Hampshire~10K1.11×
19Illinois~80K1.10×
20Alabama~30K1.09×
21Pennsylvania~80K1.05×
22Montana~7K1.04×
23Vermont~4K1.03×
24Mississippi~20K0.96×
25Idaho~10K0.93×
26Rhode Island~7K0.93×
27South Carolina~30K0.91×
28North Carolina~60K0.89×
29Oregon~20K0.87×
30Connecticut~20K0.85×
31New Mexico~10K0.84×
32Louisiana~20K0.82×
33Alaska~4K0.81×
34Delaware~5K0.77×
35Colorado~30K0.75×
36Arizona~30K0.74×
37Washington~30K0.74×
38Massachusetts~30K0.72×
39Nevada~20K0.71×
40Florida~100K0.70×
41Virginia~40K0.70×
42Georgia~50K0.69×
43Texas~100K0.66×
44Utah~10K0.66×
45New York~80K0.64×
46New Jersey~40K0.64×
47Maryland~20K0.60×
48Hawaii~6K0.59×
49California~100K0.55×
50Washington, District of Columbia~3K0.49×
Fig. 06

Affinity by region

Affinity by region — American Pickers, United States
0.49×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Pickers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Pickers audience
#·InterestCategoryAffinity×
01The Curse of Oak IslandMovies & TV20.91×
02Storage WarsMovies & TV20.33×
03Taron EgertonMovies & TV20.00×
04Dennis QuaidMovies & TV17.97×
05Pawn StarsMovies & TV13.17×
06Antique furnitureHome & Garden8.74×
07Metal detectorHome & Garden7.28×
08Online auctionShopping5.03×
09The Big Bang TheoryMovies & TV3.45×
10Hardware storeHome & Garden2.79×
11Discount TireShopping2.79×
12AuctionShopping2.67×
13NostalgiaHome & Garden2.63×
14MenardsHome & Garden2.25×
15GeneticsKids & Family2.19×
16RedditInternet & Social Media2.00×
17Hobby LobbyHome & Garden1.79×
18CampingTravel & Leisure1.78×
19GolfSports1.68×
20Donald TrumpPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Pickers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Pickers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
Need for SecurityCONSERVATISM1.63×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Pickers audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Pickers have in United States?

American Pickers has an estimated audience of 2,188,596 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Pickers viewers?

36.2% of American Pickers fans are female, 63.8% are male, with an average age of 46.0 years.

03

Which brands do American Pickers fans like most?

American Pickers fans show strongest brand affinity for Taron Egerton (20×), Dennis Quaid (17.97×), and Antique furniture (8.74×) over the country average.

04

Where do American Pickers fans live in United States?

American Pickers fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American Pickers fans also like?

Beyond American Pickers itself, the audience over-indexes on Dennis Quaid (17.97×), Antique furniture (8.74×), Storage Wars (20.33×), and Pawn Stars (13.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See American Pickers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Pickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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