American Pickers Audience in United States

American Pickers logo

American Pickers has an estimated audience of 2,265,560 people in United States. 36.2% are female, 63.8% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Israel, Alaska, Minnesota, Urban Outfitters, Jingoism.

The average American Pickers fan in United States is 46.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Alaska, Minnesota, with strongest over-indexing on Israel (4.03× the country average). Demographically, the American Pickers audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of American Pickers fans

Demographic split for American Pickers audience in United States
MetricValue
Female36.2%
Male63.8%
Average age46.0
Estimated audience size2,265,560

Audience persona

The typical American Pickers fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for American Pickers in United States
RegionReachAffinity
California146,6920.59×
Texas138,6650.71×
Florida108,6590.71×
Ohio90,3481.29×
New York88,4130.7×
Illinois85,9121.14×
Pennsylvania83,4781.09×
Michigan77,2521.3×
Indiana72,9961.76×
Tennessee67,8951.49×
North Carolina63,8250.94×
Missouri52,4721.44×
Wisconsin48,8841.43×
Georgia48,8470.7×
Iowa44,9742.41×
Kentucky42,9261.51×
Virginia40,5950.74×
New Jersey39,4170.68×
Minnesota38,3951.18×
Arizona35,6920.77×
Alabama35,5771.12×
Washington34,2000.75×
Massachusetts32,9160.74×
South Carolina32,0420.94×
Colorado28,3290.79×
Oklahoma27,9211.11×
Louisiana23,9440.82×
Maryland23,4740.6×
Arkansas22,8481.22×
Oregon21,6390.83×
Kansas20,6911.16×
Connecticut19,7630.87×
Mississippi17,3820.93×
Nebraska15,7311.38×
West Virginia15,4431.46×
Nevada14,9650.68×
Utah12,3470.61×
Idaho9,9770.88×
New Hampshire9,9441.11×
Maine9,3861.16×
New Mexico9,2320.81×
South Dakota6,7521.29×
Rhode Island6,6760.93×
Montana6,2330.99×
North Dakota5,1551.11×
Hawaii4,6910.48×
Delaware4,3260.69×
Vermont3,9250.99×
Alaska3,3490.69×
Wyoming2,9130.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Pickers audience
BrandAffinityCategory
Israel4.03×Travel & Leisure
Alaska1.89×Travel & Leisure
Minnesota1.66×Travel & Leisure
Urban Outfitters1.64×Shopping
Jingoism1.8×Politics & Society
Unique Gifts1.58×Shopping
Superior Hiking Trail9.04×Travel & Leisure
Keith Stanfield3.86×Movies & TV
Jeep Wagoneer3.22×Cars & Mobility
Home staging2.93×Home & Garden
MK2.25×Music & Radio
Northrop Grumman3.28×Business & Career
Birthday Gifts1.55×Kids & Family
Jaws2.59×Movies & TV
Sinaloa1.64×Travel & Leisure
Urban horticulture1.56×Home & Garden
Glossier2.21×Beauty & Wellness
iFood delivery14.39×Food & Beverages
Hebe2.46×Home & Garden
Steampunk1.84×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Pickers audience
TraitClusterScore
PatriotismCONSERVATISM1.4
Need for SecurityCONSERVATISM1.24
ExtroversionTHRILL1.21
TraditionCONSERVATISM1.13
Risk AppetiteTHRILL1.07
DIY MentalityTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for American Pickers
CountryShare
United States75.6%
Australia6.1%
United Kingdom4.4%

See American Pickers audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does American Pickers have in United States?

American Pickers has an estimated audience of 2,265,560 people in United States, concentrated in California and Texas.

What is the gender split and age of American Pickers fans?

36.2% of American Pickers fans are female, 63.8% are male, with an average age of 46.0 years.

Which brands do American Pickers fans like most?

American Pickers fans show strongest brand affinity for Israel (4.03×), Alaska (1.89×), and Minnesota (1.66×) over the country average.

Where do American Pickers fans live in United States?

American Pickers fans in United States are most concentrated in California (reach 146,692), Texas (reach 138,665), and Florida (reach 108,659). These three regions account for the largest share of the active audience.

What other brands do American Pickers fans also like?

Beyond American Pickers itself, the audience over-indexes on Alaska (1.89×), Minnesota (1.66×), Urban Outfitters (1.64×), and Jingoism (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Pickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.