Rascasse Audience Intelligence

Pawn Stars Audience in United States

A data profile of the people who buy, follow and care about Pawn Stars in United States — modelled from more than twelve digital signal sources. Pawn Stars has an estimated audience of 3,595,454 people in United States.

#133among TV series in United States#343among Movie / TV Show / Series in United States#1047in Movies & TV

The average Pawn Stars fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Goosebumps (film), Stacey Dash, Dennis Quaid, with strongest over-indexing on Goosebumps (film) (47.18× the country average).

Demographically, the Pawn Stars audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pawn Stars fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Goosebumps (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pawn Stars profile in United States.

Audience size
3.6M
in United States
Gender
22.1%♀
77.9% male
Age
43.7
average years
Country rank
#8818
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pawn Stars viewers

22.1% are female, 77.9% are male, average age 43.7.

Fig. 02

Gender split

22.1%
Female
77.9%
Male
Demographic split for Pawn Stars audience in United States
MetricValue
Female22.1%
Male77.9%
Average age43.7
Estimated audience size3,595,454
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Pawn Stars audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4922%
50+32%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Pawn Stars audience comes from United States.

Worldwide audience distribution share by country for Pawn Stars
CountryShare
United States53.5%
United Kingdom6.9%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pawn Stars audience in United States is strongest.

Fig. 05

Top regions by affinity

Pawn Stars fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K3.08×
02Mississippi~50K1.74×
03Arizona~100K1.53×
04Alabama~70K1.43×
05Alaska~10K1.34×
06West Virginia~20K1.30×
07Indiana~80K1.14×
08Kentucky~50K1.14×
09New Hampshire~20K1.13×
10Michigan~100K1.12×
11Wisconsin~60K1.10×
12Oklahoma~40K1.09×
13Iowa~30K1.08×
14Maine~10K1.07×
15South Dakota~9K1.07×
16Ohio~100K1.05×
17Missouri~60K1.05×
18North Dakota~8K1.05×
19New Mexico~20K1.02×
20Wyoming~6K1.01×
21Nebraska~20K1.00×
22Arkansas~30K0.99×
23Pennsylvania~100K0.97×
24Tennessee~70K0.97×
25Idaho~20K0.97×
26Montana~10K0.97×
27Minnesota~50K0.96×
28Oregon~40K0.95×
29Kansas~30K0.93×
30Rhode Island~10K0.92×
31Illinois~100K0.91×
32Louisiana~40K0.88×
33Connecticut~30K0.86×
34Utah~30K0.86×
35Washington~60K0.85×
36Colorado~50K0.85×
37Texas~300K0.84×
38Hawaii~10K0.83×
39North Carolina~90K0.82×
40South Carolina~40K0.80×
41California~300K0.78×
42Massachusetts~60K0.78×
43Florida~200K0.76×
44Delaware~8K0.76×
45New Jersey~70K0.74×
46Virginia~70K0.74×
47New York~100K0.73×
48Georgia~80K0.70×
49Maryland~40K0.62×
50Washington, District of Columbia~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Pawn Stars, United States
0.56×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pawn Stars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pawn Stars audience
#·InterestCategoryAffinity×
01Goosebumps (film)Movies & TV47.18×
02Stacey DashFashion & Accessoires29.91×
03Dennis QuaidMovies & TV17.17×
04Storage WarsMovies & TV14.15×
05American PickersMovies & TV13.17×
06Ripley's Believe It or Not!Movies & TV11.98×
07Famous Dave'sFood & Beverages11.22×
08Peter ThielBusiness & Career10.80×
09AutoZoneCars & Mobility2.58×
10CBSMovies & TV2.10×
11EBayShopping1.89×
12Donald TrumpPolitics & Society1.85×
13NBCMovies & TV1.79×
14Rock musicMusic & Radio1.73×
15NFLSports1.72×
16Comedy moviesMovies & TV1.70×
17TelevisionsTechnology & Electronics1.62×
18Video gamesGames1.61×
19Current eventsArts & Culture1.56×
20United StatesTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pawn Stars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pawn Stars audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
DIY MentalityTHRILL1.70×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pawn Stars audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Healthy LifestyleBALANCE0.98×
Design AffinityPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pawn Stars have in United States?

Pawn Stars has an estimated audience of 3,595,454 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pawn Stars viewers?

22.1% of Pawn Stars fans are female, 77.9% are male, with an average age of 43.7 years.

03

Which brands do Pawn Stars fans like most?

Pawn Stars fans show strongest brand affinity for Goosebumps (film) (47.18×), Stacey Dash (29.91×), and Dennis Quaid (17.17×) over the country average.

04

Where do Pawn Stars fans live in United States?

Pawn Stars fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pawn Stars fans also like?

Beyond Pawn Stars itself, the audience over-indexes on Stacey Dash (29.91×), Dennis Quaid (17.17×), Peter Thiel (10.8×), and NFL (1.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pawn Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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