Pawn Stars Audience in United States

Pawn Stars logo

Pawn Stars has an estimated audience of 3,691,432 people in United States. 22.1% are female, 77.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Goosebumps (film), Stacey Dash, Dennis Quaid, Peter Thiel, Friends.

The average Pawn Stars fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goosebumps (film), Stacey Dash, Dennis Quaid, with strongest over-indexing on Goosebumps (film) (47.18× the country average). Demographically, the Pawn Stars audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Pawn Stars fans

Demographic split for Pawn Stars audience in United States
MetricValue
Female22.1%
Male77.9%
Average age43.7
Estimated audience size3,691,432

Audience persona

The typical Pawn Stars fan in United States is more male, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Goosebumps (film).

Top regions in United States

Top regions ranked by reach for Pawn Stars in United States
RegionReachAffinity
California328,0030.81×
Texas275,1450.87×
Florida197,5460.79×
New York156,4270.76×
Arizona132,3001.76×
Pennsylvania124,3591×
Ohio122,8261.08×
Illinois115,1880.94×
Michigan109,4761.13×
Nevada96,5332.7×
North Carolina95,8750.86×
Alabama83,9121.63×
Georgia82,7030.73×
Indiana79,7551.18×
Tennessee74,0191×
New Jersey73,1110.78×
Virginia68,6360.76×
Washington64,3520.87×
Missouri64,0111.08×
Wisconsin62,4271.12×
Massachusetts57,1690.79×
Minnesota53,9711.02×
Kentucky53,1011.15×
Colorado51,3030.88×
South Carolina45,4510.82×
Oklahoma43,6661.07×
Louisiana42,0680.88×
Oregon40,8700.97×
Maryland39,7900.63×
Connecticut32,0440.87×
Iowa31,7421.04×
Arkansas29,9210.98×
Utah28,9810.88×
Mississippi27,8170.91×
Kansas27,3120.94×
West Virginia21,2231.23×
Nebraska18,2010.98×
New Mexico17,8760.97×
Idaho17,5280.95×
New Hampshire17,0151.17×
Maine14,1261.07×
Hawaii13,2100.83×
Alaska11,4461.45×
Rhode Island10,3970.88×
Montana9,3760.92×
South Dakota8,8861.04×
North Dakota7,5561×
Delaware6,9660.68×
Washington, District of Columbia5,5940.5×
Vermont5,1320.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pawn Stars audience
BrandAffinityCategory
Goosebumps (film)47.18×Movies & TV
Stacey Dash29.91×Fashion & Accessoires
Dennis Quaid17.17×Movies & TV
Peter Thiel10.8×Business & Career
Friends2.39×Movies & TV
Fox News Channel2.02×Movies & TV
AutoZone2.58×Cars & Mobility
American Pickers13.17×Movies & TV
NFL1.72×Sports
Rock music1.73×Music & Radio
Craigslist2.42×Shopping
Comedy movies1.7×Movies & TV
United States1.51×Travel & Leisure
Current events1.56×Arts & Culture
Televisions1.62×Technology & Electronics
CBS2.1×Movies & TV
NBC1.79×Movies & TV
Storage Wars14.15×Movies & TV
Video games1.61×Games
EBay1.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pawn Stars audience
TraitClusterScore
Need for SecurityCONSERVATISM1.24
ExtroversionTHRILL1.17
Convenience OrientationPREMIUM1.17
PatriotismCONSERVATISM1.14
Risk AppetiteTHRILL1.1
Early Adopter MentalityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Pawn Stars
CountryShare
United States54.9%
United Kingdom7.1%
Canada5.5%

See Pawn Stars audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Pawn Stars have in United States?

Pawn Stars has an estimated audience of 3,691,432 people in United States, concentrated in California and Texas.

What is the gender split and age of Pawn Stars fans?

22.1% of Pawn Stars fans are female, 77.9% are male, with an average age of 43.7 years.

Which brands do Pawn Stars fans like most?

Pawn Stars fans show strongest brand affinity for Goosebumps (film) (47.18×), Stacey Dash (29.91×), and Dennis Quaid (17.17×) over the country average.

Where do Pawn Stars fans live in United States?

Pawn Stars fans in United States are most concentrated in California (reach 328,003), Texas (reach 275,145), and Florida (reach 197,546). These three regions account for the largest share of the active audience.

What other brands do Pawn Stars fans also like?

Beyond Pawn Stars itself, the audience over-indexes on Stacey Dash (29.91×), Dennis Quaid (17.17×), Peter Thiel (10.8×), and Friends (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pawn Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.