Mike Rowe Audience in United States
Mike Rowe has an estimated audience of 1,328,704 people in United States. 48.2% are female, 51.8% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: headspace, Wok, Goop, Vocal harmony, Israel.
The average Mike Rowe fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include headspace, Wok, Goop, with strongest over-indexing on headspace (16.62× the country average). Demographically, the Mike Rowe audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Mike Rowe fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 45.1 |
| Estimated audience size | 1,328,704 |
Audience persona
The typical Mike Rowe fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for headspace.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 107,996 | 0.74× |
| Texas | 87,662 | 0.77× |
| Florida | 71,348 | 0.79× |
| New York | 46,261 | 0.62× |
| Pennsylvania | 45,171 | 1.01× |
| Ohio | 43,526 | 1.06× |
| Illinois | 39,108 | 0.88× |
| Michigan | 37,995 | 1.09× |
| North Carolina | 35,698 | 0.89× |
| Washington | 35,081 | 1.32× |
| Georgia | 32,284 | 0.79× |
| Tennessee | 30,349 | 1.14× |
| Virginia | 30,029 | 0.93× |
| Oklahoma | 25,852 | 1.75× |
| Arizona | 25,801 | 0.95× |
| Maryland | 25,254 | 1.11× |
| Indiana | 25,237 | 1.04× |
| Missouri | 24,441 | 1.14× |
| New Jersey | 23,419 | 0.69× |
| Colorado | 21,614 | 1.03× |
| Wisconsin | 21,588 | 1.08× |
| Minnesota | 19,982 | 1.05× |
| Massachusetts | 19,915 | 0.76× |
| South Carolina | 18,702 | 0.94× |
| Alabama | 17,368 | 0.94× |
| Oregon | 17,085 | 1.12× |
| Kentucky | 15,996 | 0.96× |
| Kansas | 13,645 | 1.3× |
| Iowa | 12,485 | 1.14× |
| Utah | 12,426 | 1.04× |
| Louisiana | 12,373 | 0.72× |
| Nevada | 11,146 | 0.87× |
| Arkansas | 10,850 | 0.99× |
| Connecticut | 10,510 | 0.79× |
| Idaho | 8,676 | 1.3× |
| Mississippi | 8,401 | 0.77× |
| New Hampshire | 7,301 | 1.39× |
| Nebraska | 7,248 | 1.09× |
| West Virginia | 6,554 | 1.06× |
| South Dakota | 5,431 | 1.77× |
| New Mexico | 5,015 | 0.75× |
| Maine | 4,993 | 1.05× |
| Montana | 4,864 | 1.32× |
| Hawaii | 3,410 | 0.6× |
| Rhode Island | 3,099 | 0.73× |
| Washington, District of Columbia | 3,026 | 0.76× |
| Delaware | 2,982 | 0.81× |
| North Dakota | 2,899 | 1.06× |
| Alaska | 2,683 | 0.94× |
| Wyoming | 2,459 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| headspace | 16.62× | Health |
| Wok | 10.11× | Food & Beverages |
| Goop | 7.38× | Internet & Social Media |
| Vocal harmony | 6.04× | Music & Radio |
| Israel | 2.72× | Travel & Leisure |
| Google Home | 7.98× | Technology & Electronics |
| Governor of Michigan | 8.63× | Politics & Society |
| Hibachi | 8.91× | Food & Beverages |
| Urban Outfitters | 2.08× | Shopping |
| Cherish (group) | 11.94× | Music & Radio |
| Grace Slick | 9.03× | Music & Radio |
| Alaska | 1.73× | Travel & Leisure |
| Jill Scott | 5.74× | Music & Radio |
| Kikar HaShabbat | 15× | News |
| Cryptic crossword | 13.17× | Technology & Electronics |
| Pillow | 1.82× | Home & Garden |
| Jeep Wagoneer | 4.46× | Cars & Mobility |
| Ira Glass | 13.5× | Music & Radio |
| Goma | 13.17× | Travel & Leisure |
| Grinch | 2.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.9 |
| Individualism | JOY | 1.37 |
| Community Orientation | OPEN | 1.33 |
| Extroversion | THRILL | 1.19 |
| DIY Mentality | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.2% |
| Canada | 3.3% |
| Australia | 1.5% |
See Mike Rowe audiences in other countries
More TV personality audiences in United States
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- Kylie Jenner (11,912,127)
- Ben Shapiro (7,119,048)
Frequently asked questions
How many fans does Mike Rowe have in United States?
Mike Rowe has an estimated audience of 1,328,704 people in United States, concentrated in California and Texas.
What is the gender split and age of Mike Rowe fans?
48.2% of Mike Rowe fans are female, 51.8% are male, with an average age of 45.1 years.
Which brands do Mike Rowe fans like most?
Mike Rowe fans show strongest brand affinity for headspace (16.62×), Wok (10.11×), and Goop (7.38×) over the country average.
Where do Mike Rowe fans live in United States?
Mike Rowe fans in United States are most concentrated in California (reach 107,996), Texas (reach 87,662), and Florida (reach 71,348). These three regions account for the largest share of the active audience.
What other brands do Mike Rowe fans also like?
Beyond Mike Rowe itself, the audience over-indexes on Wok (10.11×), Goop (7.38×), Vocal harmony (6.04×), and Israel (2.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mike Rowe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.