A data profile of the people who buy, follow and care about Wicked Tuna in United States — modelled from more than twelve digital signal sources. Wicked Tuna has an estimated audience of 401,332 people in United States.
The average Wicked Tuna fan in United States is 41.1 years old, more male, and lives primarily in South Carolina.
The audience is concentrated in South Carolina, Florida, California.
Top brand affinities include Sam Neill, The Curse of Oak Island, Motorboat, with strongest over-indexing on Sam Neill (31.91× the country average).
Demographically, the Wicked Tuna audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Wicked Tuna fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Sam Neill.
The key figures that characterise the Wicked Tuna profile in United States.
34.4% are female, 65.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 41.1 |
| Estimated audience size | 401,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Wicked Tuna audience comes from United States.
| Country | Share |
|---|---|
| United States | 76.0% |
| United Kingdom | 4.0% |
| Australia | 3.6% |
Where the Wicked Tuna audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~80K | 12.57× | |
| 02 | New Hampshire | ~3K | 1.75× | |
| 03 | Maine | ~2K | 1.68× | |
| 04 | Massachusetts | ~10K | 1.58× | |
| 05 | North Carolina | ~20K | 1.49× | |
| 06 | Rhode Island | ~1K | 1.12× | |
| 07 | Vermont | <1K | 1.09× | |
| 08 | Alaska | <1K | 1.02× | |
| 09 | West Virginia | ~2K | 1.01× | |
| 10 | Connecticut | ~4K | 1.00× | |
| 11 | Montana | ~1K | 0.99× | |
| 12 | Hawaii | ~2K | 0.98× | |
| 13 | North Dakota | <1K | 0.91× | |
| 14 | Idaho | ~2K | 0.88× | |
| 15 | Delaware | <1K | 0.87× | |
| 16 | South Dakota | <1K | 0.87× | |
| 17 | Wisconsin | ~5K | 0.82× | |
| 18 | Virginia | ~8K | 0.80× | |
| 19 | Minnesota | ~4K | 0.78× | |
| 20 | Oregon | ~4K | 0.78× | |
| 21 | Alabama | ~4K | 0.77× | |
| 22 | Michigan | ~8K | 0.76× | |
| 23 | Pennsylvania | ~10K | 0.74× | |
| 24 | Louisiana | ~4K | 0.74× | |
| 25 | Mississippi | ~2K | 0.74× | |
| 26 | Florida | ~20K | 0.72× | |
| 27 | Ohio | ~9K | 0.71× | |
| 28 | Kentucky | ~4K | 0.71× | |
| 29 | Oklahoma | ~3K | 0.71× | |
| 30 | Iowa | ~2K | 0.71× | |
| 31 | Arkansas | ~2K | 0.71× | |
| 32 | New Mexico | ~1K | 0.70× | |
| 33 | Tennessee | ~5K | 0.69× | |
| 34 | Maryland | ~5K | 0.69× | |
| 35 | Nebraska | ~1K | 0.69× | |
| 36 | Washington, District of Columbia | <1K | 0.67× | |
| 37 | Indiana | ~5K | 0.65× | |
| 38 | Missouri | ~4K | 0.65× | |
| 39 | Kansas | ~2K | 0.65× | |
| 40 | New Jersey | ~7K | 0.64× | |
| 41 | Utah | ~2K | 0.64× | |
| 42 | Washington | ~5K | 0.63× | |
| 43 | Georgia | ~7K | 0.61× | |
| 44 | Nevada | ~2K | 0.61× | |
| 45 | Arizona | ~5K | 0.60× | |
| 46 | Colorado | ~4K | 0.57× | |
| 47 | New York | ~10K | 0.56× | |
| 48 | Texas | ~20K | 0.52× | |
| 49 | Illinois | ~6K | 0.47× | |
| 50 | California | ~20K | 0.43× |
The strongest cross-interests of the Wicked Tuna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Curse of Oak Island | Movies & TV | 63.07× | ||
| 02 | Sam Neill | Movies & TV | 31.91× | ||
| 03 | Jay Leno | Movies & TV | 19.40× | ||
| 04 | Brown Shoe | Fashion & Accessoires | 18.24× | ||
| 05 | Alex Honnold | Sports | 16.21× | ||
| 06 | Roseanne | Movies & TV | 13.93× | ||
| 07 | Seth Green | Movies & TV | 11.33× | ||
| 08 | Tuna | Food & Beverages | 11.06× | ||
| 09 | Motorboat | Cars & Mobility | 10.90× | ||
| 10 | Boat show | Travel & Leisure | 9.39× | ||
| 11 | Shimano | Cars & Mobility | 8.72× | ||
| 12 | Snapped | Movies & TV | 7.90× | ||
| 13 | Weather forecasting | Home & Garden | 6.62× | ||
| 14 | Angling | Sports | 5.95× | ||
| 15 | Solar energy | Home & Garden | 3.77× | ||
| 16 | Renewable energy | Business & Career | 3.70× | ||
| 17 | FedEx | Business & Career | 3.59× | ||
| 18 | Mortgage loans | Business & Career | 3.06× | ||
| 19 | Planet Fitness | Sports | 2.48× | ||
| 20 | Golf | Sports | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.62× | |
| Convenience Orientation | PREMIUM | 2.02× | |
| Risk Appetite | THRILL | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.71× |
Wicked Tuna has an estimated audience of 401,332 people in United States, concentrated in South Carolina and Florida.
34.4% of Wicked Tuna fans are female, 65.6% are male, with an average age of 41.1 years.
Wicked Tuna fans show strongest brand affinity for Sam Neill (31.91×), The Curse of Oak Island (63.07×), and Motorboat (10.9×) over the country average.
Wicked Tuna fans in United States are most concentrated in South Carolina (reach ~80K), Florida (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Wicked Tuna itself, the audience over-indexes on The Curse of Oak Island (63.07×), Motorboat (10.9×), Alex Honnold (16.21×), and Jay Leno (19.4×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Wicked Tuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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