Wicked Tuna Audience in United States

Wicked Tuna logo

Wicked Tuna has an estimated audience of 399,468 people in United States. 34.4% are female, 65.6% are male, average age 41.1. Top regions: South Carolina, California, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Aaron Rodgers, Sam Neill.

The average Wicked Tuna fan in United States is 41.1 years old, more male, and lives primarily in South Carolina. The audience is concentrated in South Carolina, California, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (10.06× the country average). Demographically, the Wicked Tuna audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Wicked Tuna fans

Demographic split for Wicked Tuna audience in United States
MetricValue
Female34.4%
Male65.6%
Average age41.1
Estimated audience size399,468

Audience persona

The typical Wicked Tuna fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Wicked Tuna in United States
RegionReachAffinity
South Carolina67,56311.24×
California19,9900.46×
Florida19,6380.73×
Texas17,8010.52×
North Carolina17,3671.44×
Massachusetts14,0621.79×
New York13,1350.59×
Pennsylvania10,3380.77×
Ohio8,8600.72×
Virginia8,3310.86×
Michigan8,3210.8×
Georgia7,3590.6×
New Jersey6,9790.69×
Illinois5,8750.44×
Tennessee5,2000.65×
Washington5,1350.64×
Wisconsin4,9550.82×
Maryland4,7920.7×
Arizona4,7290.58×
Indiana4,5610.62×
Minnesota4,4070.77×
Alabama4,2570.76×
Connecticut4,1971.05×
Missouri3,6830.57×
Oregon3,6620.8×
Louisiana3,3670.65×
Colorado3,3250.53×
New Hampshire3,2632.07×
Kentucky3,2510.65×
Oklahoma2,7000.61×
Maine2,6621.86×
Iowa2,1130.64×
Nevada2,0320.53×
Mississippi2,0200.61×
Utah1,9840.55×
Arkansas1,8640.57×
West Virginia1,8500.99×
Idaho1,6720.83×
Kansas1,6360.52×
Hawaii1,5970.93×
Rhode Island1,5751.24×
New Mexico1,0980.55×
Nebraska1,0720.54×
Montana9740.88×
Delaware9190.83×
Alaska8711.02×
Vermont8151.16×
North Dakota6970.85×
South Dakota6710.73×
Washington, District of Columbia4760.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wicked Tuna audience
BrandAffinityCategory
Capital One10.06×Business & Career
Google Maps9.58×Internet & Social Media
CarGurus13.7×Cars & Mobility
Aaron Rodgers14.76×Sports
Sam Neill35.25×Movies & TV
AccuWeather11.49×Home & Garden
Bruce Willis12.42×Movies & TV
Indeed.com7.07×Business & Career
Circle K11.87×Shopping
Google News9.11×News
Enterprise Rent-A-Car9.12×Cars & Mobility
Alex Honnold22.54×Sports
Outer Banks23.27×Travel & Leisure
Google Earth12.78×Internet & Social Media
Clint Eastwood10.86×Movies & TV
The Curse of Oak Island54.92×Movies & TV
Jason Momoa11.17×Movies & TV
Nicolas Cage12.69×Movies & TV
Margot Robbie9.6×Movies & TV
Planet Fitness4.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wicked Tuna audience
TraitClusterScore
PatriotismCONSERVATISM2.93
Risk AppetiteTHRILL1.52
Family OrientationCONSERVATISM1.36
DIY MentalityTHRILL1.25
Career OrientationPOWER1.16
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Wicked Tuna
CountryShare
United States75.6%
United Kingdom4.0%
Australia3.7%

See Wicked Tuna audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Wicked Tuna have in United States?

Wicked Tuna has an estimated audience of 399,468 people in United States, concentrated in South Carolina and California.

What is the gender split and age of Wicked Tuna fans?

34.4% of Wicked Tuna fans are female, 65.6% are male, with an average age of 41.1 years.

Which brands do Wicked Tuna fans like most?

Wicked Tuna fans show strongest brand affinity for Capital One (10.06×), Google Maps (9.58×), and CarGurus (13.7×) over the country average.

Where do Wicked Tuna fans live in United States?

Wicked Tuna fans in United States are most concentrated in South Carolina (reach 67,563), California (reach 19,990), and Florida (reach 19,638). These three regions account for the largest share of the active audience.

What other brands do Wicked Tuna fans also like?

Beyond Wicked Tuna itself, the audience over-indexes on Google Maps (9.58×), CarGurus (13.7×), Aaron Rodgers (14.76×), and Sam Neill (35.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wicked Tuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.