Rascasse Audience Intelligence

Outer Banks Audience in United States

A data profile of the people who buy, follow and care about Outer Banks in United States — modelled from more than twelve digital signal sources. Outer Banks has an estimated audience of 3,048,519 people in United States.

#11among Island in United States#746among POI in United States#817in Travel & Leisure

The average Outer Banks fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Madelyn Cline, Jennifer's Body, The Island (2005 film), with strongest over-indexing on Madelyn Cline (12.61× the country average).

Demographically, the Outer Banks audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outer Banks fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Madelyn Cline.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outer Banks profile in United States.

Audience size
3M
in United States
Gender
65.1%♀
34.9% male
Age
43.0
average years
Country rank
#10161
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outer Banks fans

65.1% are female, 34.9% are male, average age 43.0.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Outer Banks audience in United States
MetricValue
Female65.1%
Male34.9%
Average age43.0
Estimated audience size3,048,519
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Outer Banks audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3917%
40-4922%
50+31%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Outer Banks audience comes from United States.

Worldwide audience distribution share by country for Outer Banks
CountryShare
United States32.0%
Hungary5.3%
Greece2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outer Banks audience in United States is strongest.

Fig. 05

Top regions by affinity

Outer Banks fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K1.82×
02South Carolina~70K1.53×
03West Virginia~20K1.45×
04Virginia~100K1.42×
05Kentucky~50K1.23×
06Pennsylvania~100K1.19×
07Maryland~60K1.19×
08Ohio~100K1.15×
09Tennessee~70K1.15×
10Alabama~50K1.10×
11Indiana~60K1.09×
12Arkansas~30K1.08×
13Mississippi~30K1.08×
14Delaware~9K1.08×
15Iowa~30K1.07×
16Georgia~100K1.06×
17New Hampshire~10K1.05×
18Michigan~80K1.03×
19Massachusetts~60K1.03×
20Missouri~50K1.03×
21Connecticut~30K1.01×
22Wisconsin~50K1.00×
23Louisiana~40K1.00×
24Utah~30K1.00×
25Oklahoma~30K0.99×
26Maine~10K0.97×
27North Dakota~6K0.97×
28New Jersey~70K0.96×
29Minnesota~40K0.96×
30Kansas~20K0.96×
31South Dakota~7K0.95×
32Florida~200K0.94×
33Nebraska~10K0.94×
34Idaho~10K0.94×
35Rhode Island~9K0.94×
36Vermont~5K0.90×
37Illinois~90K0.89×
38Washington, District of Columbia~8K0.88×
39Texas~200K0.85×
40New York~100K0.85×
41Montana~7K0.85×
42Colorado~40K0.83×
43Oregon~30K0.83×
44Washington~50K0.82×
45Arizona~50K0.80×
46Alaska~5K0.74×
47Hawaii~10K0.73×
48California~200K0.72×
49Nevada~20K0.66×
50New Mexico~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Outer Banks, United States
0.64×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outer Banks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outer Banks audience
#·InterestCategoryAffinity×
01International Chopin Piano CompetitionMusic & Radio35.17×
02Visit The Outer BanksTopic34.47×
03Duck, North CarolinaPOI28.69×
04Jennifer's BodyMovies & TV16.51×
05Up in the Air (2009 film)Movies & TV15.17×
06The Island (2005 film)Movies & TV13.22×
07Madelyn ClineMovies & TV12.61×
08Wilmington, North CarolinaTravel & Leisure7.08×
09Love Story (1970 film)Movies & TV6.69×
10Pollo TropicalFood & Beverages5.59×
11Stop & ShopShopping4.12×
12Anne HathawayMovies & TV3.37×
13Myrtle Beach, South CarolinaTravel & Leisure3.33×
14VirginiaTravel & Leisure2.70×
15Food LionShopping2.69×
16South CarolinaTravel & Leisure2.39×
17North CarolinaTravel & Leisure2.05×
18Bank of AmericaBusiness & Career1.76×
19BeachesTravel & Leisure1.53×
20WalgreensShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outer Banks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outer Banks audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
IndividualismJOY1.27×
CreativityOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outer Banks audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
Need for SecurityCONSERVATISM0.92×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outer Banks have in United States?

Outer Banks has an estimated audience of 3,048,519 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Outer Banks fans?

65.1% of Outer Banks fans are female, 34.9% are male, with an average age of 43.0 years.

03

Which brands do Outer Banks fans like most?

Outer Banks fans show strongest brand affinity for Madelyn Cline (12.61×), Jennifer's Body (16.51×), and The Island (2005 film) (13.22×) over the country average.

04

Where do Outer Banks fans live in United States?

Outer Banks fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Outer Banks fans also like?

Beyond Outer Banks itself, the audience over-indexes on Jennifer's Body (16.51×), The Island (2005 film) (13.22×), Visit The Outer Banks (34.47×), and Virginia (2.7×) compared to the United States average.

Appendix

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See Outer Banks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outer Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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