Outer Banks Audience in United States

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Outer Banks has an estimated audience of 3,048,519 people in United States. 65.1% are female, 34.9% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Madelyn Cline, Visit The Outer Banks, The Island (2005 film), Virginia, Bank of America.

The average Outer Banks fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Madelyn Cline, Visit The Outer Banks, The Island (2005 film), with strongest over-indexing on Madelyn Cline (12.61× the country average). Demographically, the Outer Banks audience skews more female with an average age of 43.0, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Outer Banks fans

Demographic split for Outer Banks audience in United States
MetricValue
Female65.1%
Male34.9%
Average age43.0
Estimated audience size3,048,519

Audience persona

The typical Outer Banks fan in United States is more female, around 43.0 years old, with strong DIY Mentality tendencies and a notable affinity for Madelyn Cline.

Top regions in United States

Top regions ranked by reach for Outer Banks in United States
RegionReachAffinity
California258,9080.77×
Texas236,9150.9×
Florida204,2520.99×
North Carolina156,9141.71×
New York150,6140.88×
Pennsylvania121,1881.18×
Ohio109,4371.17×
Georgia104,2811.11×
Virginia96,8841.3×
Illinois95,3930.94×
Michigan84,7611.06×
New Jersey76,5000.99×
Tennessee71,6611.17×
South Carolina67,7191.48×
Massachusetts63,8111.06×
Indiana62,2171.12×
Maryland61,3931.17×
Washington54,1430.89×
Missouri52,4441.07×
Arizona52,3650.84×
Wisconsin47,8251.04×
Kentucky47,7461.25×
Alabama46,7991.1×
Minnesota43,8941×
Colorado41,6230.87×
Louisiana39,8901.01×
Oklahoma34,0781.01×
Connecticut30,6751×
Oregon30,3360.87×
Arkansas27,5101.1×
Iowa27,4471.09×
Utah27,1851×
Mississippi27,1401.08×
Kansas23,4210.97×
Nevada20,1200.68×
West Virginia19,0801.34×
Nebraska13,9860.91×
Idaho13,9730.91×
New Hampshire12,3991.03×
Maine10,1140.93×
New Mexico9,8090.64×
Hawaii9,4970.72×
Rhode Island8,9630.92×
Delaware8,3230.99×
Washington, District of Columbia7,5700.83×
Montana6,8130.81×
South Dakota6,3820.91×
North Dakota5,6650.9×
Alaska4,3600.67×
Vermont4,3520.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outer Banks audience
BrandAffinityCategory
Madelyn Cline12.61×Movies & TV
Visit The Outer Banks34.47×
The Island (2005 film)13.22×Movies & TV
Virginia2.7×Travel & Leisure
Bank of America1.76×Business & Career
North Carolina2.05×Travel & Leisure
International Chopin Piano Competition35.17×Music & Radio
South Carolina2.39×Travel & Leisure
Up in the Air (2009 film)15.17×Movies & TV
Walgreens1.52×Shopping
Love Story (1970 film)6.69×Movies & TV
Beaches1.53×Travel & Leisure
Wilmington, North Carolina7.08×Travel & Leisure
Stop & Shop4.12×Shopping
Food Lion2.69×Shopping
Duck, North Carolina28.69×
Anne Hathaway3.37×Movies & TV
Myrtle Beach, South Carolina3.33×Travel & Leisure
Georgia (U.S. state)1.52×Travel & Leisure
Documentary photography3.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outer Banks audience
TraitClusterScore
DIY MentalityTHRILL1.41
Community OrientationOPEN1.34
PatriotismCONSERVATISM1.34
TravellingTHRILL1.26
ExtroversionTHRILL1.15
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Outer Banks
CountryShare
United States32.3%
Hungary5.3%
Greece2.7%

See Outer Banks audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Outer Banks have in United States?

Outer Banks has an estimated audience of 3,048,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Outer Banks fans?

65.1% of Outer Banks fans are female, 34.9% are male, with an average age of 43.0 years.

Which brands do Outer Banks fans like most?

Outer Banks fans show strongest brand affinity for Madelyn Cline (12.61×), Visit The Outer Banks (34.47×), and The Island (2005 film) (13.22×) over the country average.

Where do Outer Banks fans live in United States?

Outer Banks fans in United States are most concentrated in California (reach 258,908), Texas (reach 236,915), and Florida (reach 204,252). These three regions account for the largest share of the active audience.

What other brands do Outer Banks fans also like?

Beyond Outer Banks itself, the audience over-indexes on Visit The Outer Banks (34.47×), The Island (2005 film) (13.22×), Virginia (2.7×), and Bank of America (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outer Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.