Visit The Outer Banks Audience in United States

Visit The Outer Banks logo

Visit The Outer Banks has an estimated audience of 323,324 people in United States. 59.6% are female, 40.4% are male, average age 45.2. Top regions: North Carolina, Virginia, Pennsylvania. Top brand affinities: Avan Jogia, Christina Applegate, Sharon Osbourne, Josh Duhamel, Outer Banks.

The average Visit The Outer Banks fan in United States is 45.2 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Virginia, Pennsylvania. Top brand affinities include Avan Jogia, Christina Applegate, Sharon Osbourne, with strongest over-indexing on Avan Jogia (42.05× the country average). Demographically, the Visit The Outer Banks audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Visit The Outer Banks fans

Demographic split for Visit The Outer Banks audience in United States
MetricValue
Female59.6%
Male40.4%
Average age45.2
Estimated audience size323,324

Audience persona

The typical Visit The Outer Banks fan in United States is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Avan Jogia.

Top regions in United States

Top regions ranked by reach for Visit The Outer Banks in United States
RegionReachAffinity
North Carolina24,1562.48×
Virginia9,5291.21×
Pennsylvania6,6160.61×
New York6,5570.36×
Florida5,5100.25×
Texas5,4780.2×
California4,7490.13×
Ohio4,4800.45×
Georgia4,2960.43×
South Carolina4,0450.83×
Maryland3,9130.7×
Tennessee3,7040.57×
Massachusetts3,1960.5×
New Jersey3,1530.38×
Mississippi2,8191.06×
Michigan2,8080.33×
Illinois2,8070.26×
Indiana2,6870.45×
West Virginia2,5211.67×
Louisiana2,5060.6×
Arkansas2,5040.94×
Oklahoma2,4490.68×
Kentucky2,4100.59×
Alabama2,3330.52×
Alaska2,3223.36×
Kansas2,1490.84×
Idaho2,1491.33×
Wisconsin2,1360.44×
Missouri2,0820.4×
Hawaii2,0531.48×
Iowa2,0410.77×
Connecticut2,0310.63×
Montana2,0242.26×
Rhode Island2,0061.95×
South Dakota1,9982.67×
North Dakota1,9452.93×
New Hampshire1,9171.51×
Arizona1,8990.29×
Nebraska1,8781.16×
New Mexico1,8681.15×
Nevada1,8620.6×
Maine1,8501.6×
Colorado1,8390.36×
Oregon1,8380.5×
Utah1,8270.63×
Vermont1,8213.21×
Minnesota1,7610.38×
Washington1,7020.26×
Delaware1,6581.86×
Washington, District of Columbia1,1971.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visit The Outer Banks audience
BrandAffinityCategory
Avan Jogia42.05×Movies & TV
Christina Applegate20×Movies & TV
Sharon Osbourne17.35×Movies & TV
Josh Duhamel20×Fashion & Accessoires
Outer Banks20.02×Travel & Leisure
Sophia Bush20×Movies & TV
Aaron Paul20×Movies & TV
Seth Green20×Movies & TV
Jazzercise38.82×Sports
Rose McGowan20×Movies & TV
Erin Andrews20×Sports
Ben Stiller11.4×Movies & TV
Mariska Hargitay9.69×Movies & TV
Miyamoto Musashi25.16×Politics & Society
Aubrey Plaza8.4×Movies & TV
Dax Shepard12.13×Movies & TV
Dwight Howard14.43×Sports
Alyssa Milano12.23×Movies & TV
Fox News Channel2×Movies & TV
Terrell Owens20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visit The Outer Banks audience
TraitClusterScore
Need for SecurityCONSERVATISM1.86
Family OrientationCONSERVATISM1.56
PatriotismCONSERVATISM1.47
DIY MentalityTHRILL1.43
Quality AwarenessPREMIUM1.41
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Visit The Outer Banks
CountryShare
United States68.3%
Japan7.1%
United Kingdom3.5%

See Visit The Outer Banks audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Visit The Outer Banks have in United States?

Visit The Outer Banks has an estimated audience of 323,324 people in United States, concentrated in North Carolina and Virginia.

What is the gender split and age of Visit The Outer Banks fans?

59.6% of Visit The Outer Banks fans are female, 40.4% are male, with an average age of 45.2 years.

Which brands do Visit The Outer Banks fans like most?

Visit The Outer Banks fans show strongest brand affinity for Avan Jogia (42.05×), Christina Applegate (20×), and Sharon Osbourne (17.35×) over the country average.

Where do Visit The Outer Banks fans live in United States?

Visit The Outer Banks fans in United States are most concentrated in North Carolina (reach 24,156), Virginia (reach 9,529), and Pennsylvania (reach 6,616). These three regions account for the largest share of the active audience.

What other brands do Visit The Outer Banks fans also like?

Beyond Visit The Outer Banks itself, the audience over-indexes on Christina Applegate (20×), Sharon Osbourne (17.35×), Josh Duhamel (20×), and Outer Banks (20.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visit The Outer Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.