Rascasse Audience Intelligence

Visit The Outer Banks Audience in United States

A data profile of the people who buy, follow and care about Visit The Outer Banks in United States — modelled from more than twelve digital signal sources. Visit The Outer Banks has an estimated audience of 323,324 people in United States.

#13154among Topic in United States

The average Visit The Outer Banks fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Top brand affinities include Outer Banks, Avan Jogia, Christina Applegate, with strongest over-indexing on Outer Banks (34.47× the country average).

Demographically, the Visit The Outer Banks audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visit The Outer Banks fan in United States is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Outer Banks.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visit The Outer Banks profile in United States.

Audience size
323K
in United States
Gender
59.6%♀
40.4% male
Age
45.2
average years
Country rank
#46489
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visit The Outer Banks fans

59.6% are female, 40.4% are male, average age 45.2.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Visit The Outer Banks audience in United States
MetricValue
Female59.6%
Male40.4%
Average age45.2
Estimated audience size323,324
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Visit The Outer Banks audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3918%
40-4928%
50+32%
Fig. 04

Worldwide distribution

68.3%

of the worldwide Visit The Outer Banks audience comes from United States.

Worldwide audience distribution share by country for Visit The Outer Banks
CountryShare
United States68.3%
Japan7.1%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visit The Outer Banks audience in United States is strongest.

Fig. 05

Top regions by affinity

Visit The Outer Banks fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~20K1.89×
02Vermont<1K1.34×
03South Dakota<1K1.33×
04Alaska<1K1.27×
05North Dakota<1K1.23×
06Delaware~1K1.22×
07Rhode Island~1K1.18×
08West Virginia~2K1.15×
09Montana~1K1.15×
10New Hampshire~1K1.14×
11Maine~1K1.14×
12Virginia~8K1.07×
13Idaho~2K1.07×
14Nebraska~2K1.05×
15Washington, District of Columbia~1K1.05×
16Hawaii~1K1.04×
17Mississippi~3K1.02×
18New Mexico~2K1.00×
19Arkansas~3K0.99×
20Kansas~3K0.99×
21Iowa~3K0.98×
22South Carolina~5K0.95×
23Louisiana~4K0.95×
24Kentucky~4K0.95×
25Oklahoma~3K0.95×
26Connecticut~3K0.95×
27Utah~3K0.95×
28Alabama~4K0.93×
29Nevada~3K0.93×
30Oregon~3K0.92×
31Maryland~5K0.91×
32Wisconsin~4K0.91×
33Missouri~5K0.90×
34Tennessee~6K0.89×
35Indiana~5K0.89×
36Minnesota~4K0.89×
37Colorado~4K0.88×
38Arizona~6K0.87×
39Washington~6K0.86×
40Massachusetts~5K0.86×
41Michigan~7K0.85×
42Pennsylvania~9K0.83×
43New Jersey~7K0.83×
44Ohio~8K0.82×
45Georgia~8K0.82×
46Illinois~9K0.81×
47Florida~20K0.73×
48Texas~20K0.71×
49New York~10K0.71×
50California~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Visit The Outer Banks, United States
0.69×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visit The Outer Banks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visit The Outer Banks audience
#·InterestCategoryAffinity×
01JazzerciseSports68.98×
02Outer BanksTravel & Leisure34.47×
03Avan JogiaMovies & TV32.15×
04McAfeeTechnology & Electronics28.13×
05Christina ApplegateMovies & TV20.00×
06Josh DuhamelFashion & Accessoires20.00×
07Sophia BushMovies & TV20.00×
08Seth GreenMovies & TV20.00×
09Rose McGowanMovies & TV20.00×
10Erin AndrewsSports20.00×
11Sharon OsbourneMovies & TV14.57×
12Mariska HargitayMovies & TV10.59×
13QVCMovies & TV9.65×
14Weather forecastingHome & Garden9.64×
15Sustainable energyHome & Garden5.74×
16FedExBusiness & Career5.49×
17Renewable energyBusiness & Career5.16×
18Discount storesShopping4.13×
19Mortgage loansBusiness & Career3.34×
20PinterestInternet & Social Media3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visit The Outer Banks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visit The Outer Banks audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.04×
Family OrientationCONSERVATISM2.55×
Convenience OrientationPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visit The Outer Banks audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Early Adopter MentalityPOWER0.71×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visit The Outer Banks have in United States?

Visit The Outer Banks has an estimated audience of 323,324 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Visit The Outer Banks fans?

59.6% of Visit The Outer Banks fans are female, 40.4% are male, with an average age of 45.2 years.

03

Which brands do Visit The Outer Banks fans like most?

Visit The Outer Banks fans show strongest brand affinity for Outer Banks (34.47×), Avan Jogia (32.15×), and Christina Applegate (20×) over the country average.

04

Where do Visit The Outer Banks fans live in United States?

Visit The Outer Banks fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Visit The Outer Banks fans also like?

Beyond Visit The Outer Banks itself, the audience over-indexes on Avan Jogia (32.15×), Christina Applegate (20×), Jazzercise (68.98×), and QVC (9.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Visit The Outer Banks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visit The Outer Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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