Wilmington, North Carolina Audience in United States

Wilmington, North Carolina logo

Wilmington, North Carolina has an estimated audience of 2,739,613 people in United States. 57.1% are female, 42.9% are male, average age 44.4. Top regions: North Carolina, California, Pennsylvania. Top brand affinities: Outer Banks, Capital One, CarGurus, Google Maps, Planet Fitness.

The average Wilmington, North Carolina fan in United States is 44.4 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Pennsylvania. Top brand affinities include Outer Banks, Capital One, CarGurus, with strongest over-indexing on Outer Banks (23.27× the country average). Demographically, the Wilmington, North Carolina audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Wilmington, North Carolina fans

Demographic split for Wilmington, North Carolina audience in United States
MetricValue
Female57.1%
Male42.9%
Average age44.4
Estimated audience size2,739,613

Audience persona

The typical Wilmington, North Carolina fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Outer Banks.

Top regions in United States

Top regions ranked by reach for Wilmington, North Carolina in United States
RegionReachAffinity
North Carolina504,7806.12×
California206,5390.69×
Pennsylvania156,6361.7×
New York133,0380.87×
Massachusetts119,6572.22×
Florida112,8730.61×
Ohio94,5471.12×
Texas93,8840.4×
Virginia91,3601.37×
Delaware83,31411.02×
South Carolina78,1881.9×
New Jersey76,0541.09×
Illinois73,5070.81×
Georgia63,1810.75×
Maryland58,1491.23×
Tennessee36,6470.67×
Michigan26,7100.37×
Arizona25,5960.46×
Colorado23,4950.54×
Indiana22,6860.45×
Washington22,2220.4×
Connecticut21,8530.8×
Alabama18,5900.49×
Missouri18,1950.41×
Kentucky17,9950.52×
Minnesota17,6530.45×
Wisconsin17,1950.42×
New Hampshire13,8661.28×
Oregon11,9740.38×
Washington, District of Columbia11,8571.44×
Utah11,6830.48×
Louisiana11,1250.31×
Vermont9,7042.02×
Oklahoma9,4630.31×
Kansas9,1210.42×
West Virginia8,9010.7×
Nevada8,7420.33×
Iowa8,6020.38×
Arkansas8,2020.36×
Maine6,7630.69×
Mississippi6,5430.29×
Rhode Island6,0230.69×
Nebraska5,3270.39×
Idaho4,8800.36×
New Mexico3,8720.28×
Hawaii3,7800.32×
Montana2,9200.38×
Alaska2,3840.41×
South Dakota1,7730.28×
North Dakota1,6990.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wilmington, North Carolina audience
BrandAffinityCategory
Outer Banks23.27×Travel & Leisure
Capital One4.1×Business & Career
CarGurus5×Cars & Mobility
Google Maps3.16×Internet & Social Media
Planet Fitness3.03×Sports
MSN2.84×News
Diaper bag4.37×Kids & Family
Indeed.com2.61×Business & Career
Hobby Lobby2.45×Home & Garden
Diane Keaton3.51×Movies & TV
Banff National Park19.68×Travel & Leisure
Google News3.15×News
Circle K3.64×Shopping
Staples (Canada)2.71×Business & Career
Non-fiction books3.95×Literature
Enterprise Rent-A-Car3.07×Cars & Mobility
Aldi1.98×Shopping
Aaron Rodgers3.17×Sports
Nature1.52×Home & Garden
AccuWeather3.13×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wilmington, North Carolina audience
TraitClusterScore
PatriotismCONSERVATISM1.93
SustainabilityBALANCE1.58
TravellingTHRILL1.32
ExtroversionTHRILL1.28
Family OrientationCONSERVATISM1.28
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Wilmington, North Carolina
CountryShare
United States88.5%
United Kingdom1.9%
Germany1.6%

See Wilmington, North Carolina audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Wilmington, North Carolina have in United States?

Wilmington, North Carolina has an estimated audience of 2,739,613 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Wilmington, North Carolina fans?

57.1% of Wilmington, North Carolina fans are female, 42.9% are male, with an average age of 44.4 years.

Which brands do Wilmington, North Carolina fans like most?

Wilmington, North Carolina fans show strongest brand affinity for Outer Banks (23.27×), Capital One (4.1×), and CarGurus (5×) over the country average.

Where do Wilmington, North Carolina fans live in United States?

Wilmington, North Carolina fans in United States are most concentrated in North Carolina (reach 504,780), California (reach 206,539), and Pennsylvania (reach 156,636). These three regions account for the largest share of the active audience.

What other brands do Wilmington, North Carolina fans also like?

Beyond Wilmington, North Carolina itself, the audience over-indexes on Capital One (4.1×), CarGurus (5×), Google Maps (3.16×), and Planet Fitness (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilmington, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.