Rascasse Audience Intelligence

Wilmington, North Carolina Audience in United States

A data profile of the people who buy, follow and care about Wilmington, North Carolina in United States — modelled from more than twelve digital signal sources. Wilmington, North Carolina has an estimated audience of 2,739,613 people in United States.

#162among City in United States#834among POI in United States#890in Travel & Leisure

The average Wilmington, North Carolina fan in United States is 44.4 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Pennsylvania.

Top brand affinities include FedEx, First class travel, Pinterest, with strongest over-indexing on FedEx (4.32× the country average).

Demographically, the Wilmington, North Carolina audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wilmington, North Carolina fan in United States is more female, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wilmington, North Carolina profile in United States.

Audience size
2.7M
in United States
Gender
57.1%♀
42.9% male
Age
44.4
average years
Country rank
#11080
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wilmington, North Carolina fans

57.1% are female, 42.9% are male, average age 44.4.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Wilmington, North Carolina audience in United States
MetricValue
Female57.1%
Male42.9%
Average age44.4
Estimated audience size2,739,613
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Wilmington, North Carolina audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Wilmington, North Carolina audience comes from United States.

Worldwide audience distribution share by country for Wilmington, North Carolina
CountryShare
United States88.4%
United Kingdom1.9%
Germany1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wilmington, North Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Wilmington, North Carolina fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~80K11.20×
02North Carolina~500K5.76×
03Massachusetts~100K2.11×
04Vermont~10K2.04×
05South Carolina~80K1.89×
06Pennsylvania~100K1.62×
07Washington, District of Columbia~10K1.44×
08Virginia~90K1.34×
09New Hampshire~10K1.30×
10Maryland~60K1.22×
11Ohio~90K1.12×
12New Jersey~70K1.05×
13New York~100K0.83×
14Connecticut~20K0.83×
15West Virginia~10K0.81×
16Illinois~70K0.77×
17Georgia~60K0.76×
18Maine~7K0.76×
19Rhode Island~7K0.75×
20Tennessee~40K0.72×
21California~200K0.65×
22Florida~100K0.63×
23Kentucky~20K0.61×
24Colorado~30K0.58×
25Alaska~3K0.58×
26Utah~10K0.55×
27Alabama~20K0.54×
28Montana~4K0.54×
29Indiana~30K0.53×
30Minnesota~20K0.51×
31Nebraska~7K0.51×
32South Dakota~3K0.51×
33North Dakota~3K0.51×
34Arizona~30K0.50×
35Iowa~10K0.50×
36Kansas~10K0.49×
37Idaho~7K0.49×
38Wisconsin~20K0.48×
39Arkansas~10K0.48×
40Missouri~20K0.47×
41Michigan~30K0.43×
42Washington~20K0.43×
43Oregon~10K0.43×
44Hawaii~5K0.43×
45Louisiana~10K0.42×
46Mississippi~10K0.42×
47Texas~100K0.41×
48Oklahoma~10K0.41×
49New Mexico~5K0.40×
50Nevada~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Wilmington, North Carolina, United States
0.39×1.00×11.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wilmington, North Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wilmington, North Carolina audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure12.85×
02PlymouthTravel & Leisure11.10×
03ExxonMobilCars & Mobility9.53×
04Elderly careHealth8.61×
05QVCMovies & TV4.79×
06First class travelTravel & Leisure4.69×
07Sustainable energyHome & Garden4.50×
08FedExBusiness & Career4.32×
09Renewable energyBusiness & Career4.31×
10Weather forecastingHome & Garden4.08×
11Solar energyHome & Garden2.98×
12Mortgage loansBusiness & Career2.75×
13Vehicle insuranceCars & Mobility2.66×
14AirbnbTravel & Leisure2.53×
15Discount storesShopping2.33×
16PinterestInternet & Social Media2.31×
17Shopping mallsShopping2.01×
18Planet FitnessSports1.84×
19BarbecueFood & Beverages1.77×
20FurnitureHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wilmington, North Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wilmington, North Carolina audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.45×
PatriotismCONSERVATISM2.34×
SustainabilityBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wilmington, North Carolina audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Luxury OrientationPREMIUM0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wilmington, North Carolina have in United States?

Wilmington, North Carolina has an estimated audience of 2,739,613 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Wilmington, North Carolina fans?

57.1% of Wilmington, North Carolina fans are female, 42.9% are male, with an average age of 44.4 years.

03

Which brands do Wilmington, North Carolina fans like most?

Wilmington, North Carolina fans show strongest brand affinity for FedEx (4.32×), First class travel (4.69×), and Pinterest (2.31×) over the country average.

04

Where do Wilmington, North Carolina fans live in United States?

Wilmington, North Carolina fans in United States are most concentrated in North Carolina (reach ~500K), California (reach ~200K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wilmington, North Carolina fans also like?

Beyond Wilmington, North Carolina itself, the audience over-indexes on First class travel (4.69×), Pinterest (2.31×), Renewable energy (4.31×), and Airbnb (2.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wilmington, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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