Myrtle Beach, South Carolina Audience in United States
Myrtle Beach, South Carolina has an estimated audience of 10,095,758 people in United States. 60.4% are female, 39.6% are male, average age 44.9. Top regions: South Carolina, North Carolina, Georgia. Top brand affinities: Israel, Jeep Wagoneer, Nebraska Cornhuskers football, Sinaloa, Public speaking.
The average Myrtle Beach, South Carolina fan in United States is 44.9 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Georgia. Top brand affinities include Israel, Jeep Wagoneer, Nebraska Cornhuskers football, with strongest over-indexing on Israel (1.98× the country average). Demographically, the Myrtle Beach, South Carolina audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Myrtle Beach, South Carolina fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.9 |
| Estimated audience size | 10,095,758 |
Audience persona
The typical Myrtle Beach, South Carolina fan in United States is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| South Carolina | 1,107,844 | 7.29× |
| North Carolina | 1,077,697 | 3.55× |
| Georgia | 574,604 | 1.85× |
| New York | 489,931 | 0.87× |
| Ohio | 462,329 | 1.49× |
| Pennsylvania | 446,753 | 1.31× |
| Florida | 438,042 | 0.64× |
| Virginia | 427,995 | 1.74× |
| Texas | 403,802 | 0.47× |
| California | 301,880 | 0.27× |
| Tennessee | 290,373 | 1.43× |
| Illinois | 289,212 | 0.86× |
| Michigan | 286,423 | 1.08× |
| Maryland | 262,978 | 1.51× |
| New Jersey | 237,127 | 0.92× |
| Indiana | 205,891 | 1.12× |
| Massachusetts | 204,816 | 1.03× |
| Kentucky | 197,739 | 1.56× |
| Missouri | 130,205 | 0.8× |
| Wisconsin | 120,157 | 0.79× |
| Connecticut | 119,685 | 1.18× |
| Minnesota | 112,942 | 0.78× |
| Alabama | 109,051 | 0.77× |
| West Virginia | 106,530 | 2.27× |
| Colorado | 85,414 | 0.54× |
| Arizona | 73,173 | 0.35× |
| Louisiana | 69,463 | 0.53× |
| Washington | 67,232 | 0.33× |
| Oklahoma | 61,290 | 0.55× |
| Iowa | 59,931 | 0.72× |
| Mississippi | 54,998 | 0.66× |
| Arkansas | 51,795 | 0.62× |
| Kansas | 49,347 | 0.62× |
| Utah | 41,440 | 0.46× |
| New Hampshire | 39,658 | 1× |
| Nevada | 35,041 | 0.36× |
| Rhode Island | 34,593 | 1.08× |
| Oregon | 32,946 | 0.28× |
| Nebraska | 30,161 | 0.6× |
| Washington, District of Columbia | 29,053 | 0.96× |
| Delaware | 28,693 | 1.03× |
| Maine | 27,938 | 0.77× |
| New Mexico | 17,899 | 0.35× |
| Idaho | 17,319 | 0.34× |
| Vermont | 14,099 | 0.8× |
| South Dakota | 11,489 | 0.49× |
| Montana | 11,291 | 0.4× |
| North Dakota | 11,227 | 0.54× |
| Hawaii | 10,912 | 0.25× |
| Wyoming | 6,788 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.98× | Travel & Leisure |
| Jeep Wagoneer | 2.99× | Cars & Mobility |
| Nebraska Cornhuskers football | 1.79× | Sports |
| Sinaloa | 1.59× | Travel & Leisure |
| Public speaking | 1.54× | Politics & Society |
| edureka | 13.16× | Business & Career |
| Charlamagne Tha God | 3.27× | Movies & TV |
| The Other Woman (2009 film) | 2.93× | Movies & TV |
| Home staging | 1.69× | Home & Garden |
| Kenosha, Wisconsin | 3.77× | Travel & Leisure |
| Meals on Wheels | 1.83× | Food & Beverages |
| Keith Stanfield | 1.99× | Movies & TV |
| Khaadi | 1.92× | Fashion & Accessoires |
| Cleveland Clinic | 1.62× | Health |
| Software widget | 4.21× | Technology & Electronics |
| Primos Hunting | 5.91× | Sports |
| New Era (Namibia) | 2.14× | News |
| Jeep Grand Cherokee (WJ) | 1.61× | Cars & Mobility |
| JamBase | 2.82× | Music & Radio |
| Leverage (TV series) | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.32 |
| Price Sensitivity | PREMIUM | 1.25 |
| Extroversion | THRILL | 1.23 |
| Community Orientation | OPEN | 1.17 |
| Quality Awareness | PREMIUM | 1.13 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.0% |
| United Kingdom | 4.4% |
| Canada | 2.2% |
See Myrtle Beach, South Carolina audiences in other countries
- Myrtle Beach, South Carolina — Germany
- Myrtle Beach, South Carolina — United Kingdom
- Myrtle Beach, South Carolina — France
- Myrtle Beach, South Carolina — Italy
- Myrtle Beach, South Carolina — Spain
- Myrtle Beach, South Carolina — Brazil
- Myrtle Beach, South Carolina — Japan
- Myrtle Beach, South Carolina — South Korea
- Myrtle Beach, South Carolina — India
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Myrtle Beach, South Carolina have in United States?
Myrtle Beach, South Carolina has an estimated audience of 10,095,758 people in United States, concentrated in South Carolina and North Carolina.
What is the gender split and age of Myrtle Beach, South Carolina fans?
60.4% of Myrtle Beach, South Carolina fans are female, 39.6% are male, with an average age of 44.9 years.
Which brands do Myrtle Beach, South Carolina fans like most?
Myrtle Beach, South Carolina fans show strongest brand affinity for Israel (1.98×), Jeep Wagoneer (2.99×), and Nebraska Cornhuskers football (1.79×) over the country average.
Where do Myrtle Beach, South Carolina fans live in United States?
Myrtle Beach, South Carolina fans in United States are most concentrated in South Carolina (reach 1,107,844), North Carolina (reach 1,077,697), and Georgia (reach 574,604). These three regions account for the largest share of the active audience.
What other brands do Myrtle Beach, South Carolina fans also like?
Beyond Myrtle Beach, South Carolina itself, the audience over-indexes on Jeep Wagoneer (2.99×), Nebraska Cornhuskers football (1.79×), Sinaloa (1.59×), and Public speaking (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Myrtle Beach, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.