Rascasse Audience Intelligence

Myrtle Beach, South Carolina Audience in United States

A data profile of the people who buy, follow and care about Myrtle Beach, South Carolina in United States — modelled from more than twelve digital signal sources. Myrtle Beach, South Carolina has an estimated audience of 10,095,758 people in United States.

#56among City in United States#218among POI in United States#312in Travel & Leisure

The average Myrtle Beach, South Carolina fan in United States is 44.9 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, North Carolina, Georgia.

Top brand affinities include NASDAQ, Pinterest, Nature, with strongest over-indexing on NASDAQ (3.22× the country average).

Demographically, the Myrtle Beach, South Carolina audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Myrtle Beach, South Carolina fan in United States is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for NASDAQ.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Myrtle Beach, South Carolina profile in United States.

Audience size
10.1M
in United States
Gender
60.4%♀
39.6% male
Age
44.9
average years
Country rank
#3547
POI in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Myrtle Beach, South Carolina fans

60.4% are female, 39.6% are male, average age 44.9.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Myrtle Beach, South Carolina audience in United States
MetricValue
Female60.4%
Male39.6%
Average age44.9
Estimated audience size10,095,758
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Myrtle Beach, South Carolina audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Myrtle Beach, South Carolina audience comes from United States.

Worldwide audience distribution share by country for Myrtle Beach, South Carolina
CountryShare
United States82.0%
United Kingdom4.4%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Myrtle Beach, South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Myrtle Beach, South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~1M7.11×
02North Carolina~1M3.37×
03West Virginia~100K2.37×
04Georgia~600K1.77×
05Virginia~400K1.67×
06Kentucky~200K1.56×
07Maryland~300K1.50×
08Ohio~400K1.44×
09Tennessee~300K1.42×
10Pennsylvania~400K1.28×
11Connecticut~100K1.18×
12Rhode Island~40K1.11×
13Indiana~200K1.10×
14Delaware~30K1.08×
15Michigan~300K1.06×
16New Hampshire~40K1.05×
17Massachusetts~200K1.02×
18Washington, District of Columbia~30K0.98×
19New Jersey~200K0.91×
20Vermont~20K0.87×
21New York~500K0.83×
22Illinois~300K0.83×
23Missouri~100K0.83×
24Maine~30K0.83×
25Wisconsin~100K0.80×
26Alabama~100K0.80×
27Minnesota~100K0.79×
28Iowa~70K0.79×
29Mississippi~60K0.73×
30Arkansas~60K0.68×
31North Dakota~10K0.67×
32Kansas~50K0.66×
33Nebraska~30K0.66×
34Florida~400K0.63×
35South Dakota~10K0.61×
36Oklahoma~70K0.58×
37Louisiana~70K0.57×
38Colorado~90K0.54×
39Montana~10K0.50×
40Utah~40K0.49×
41Alaska~10K0.47×
42Texas~400K0.45×
43Idaho~20K0.42×
44New Mexico~20K0.41×
45Nevada~40K0.39×
46Arizona~80K0.37×
47Washington~70K0.34×
48Hawaii~10K0.34×
49Oregon~40K0.32×
50California~300K0.27×
Fig. 06

Affinity by region

Affinity by region — Myrtle Beach, South Carolina, United States
0.27×1.00×7.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Myrtle Beach, South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Myrtle Beach, South Carolina audience
#·InterestCategoryAffinity×
01NASDAQBusiness & Career3.22×
02Microwave ovenHome & Garden3.02×
03Weather forecastingHome & Garden2.96×
04Sustainable energyHome & Garden2.70×
05FedExBusiness & Career2.56×
06Solar energyHome & Garden2.21×
07United Parcel ServiceBusiness & Career2.16×
08Real propertyHome & Garden2.13×
09Mortgage loansBusiness & Career1.88×
10WeatherHome & Garden1.77×
11Planet FitnessSports1.68×
12PinterestInternet & Social Media1.67×
13MSNNews1.61×
14RecreationTravel & Leisure1.57×
15BarsTravel & Leisure1.56×
16BarbecueFood & Beverages1.54×
17Hobby LobbyHome & Garden1.53×
18NatureHome & Garden1.51×
19Chick-fil-AFood & Beverages1.51×
20HappinessHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Myrtle Beach, South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Myrtle Beach, South Carolina audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.71×
Community OrientationOPEN1.54×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Myrtle Beach, South Carolina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Myrtle Beach, South Carolina have in United States?

Myrtle Beach, South Carolina has an estimated audience of 10,095,758 people in United States, concentrated in South Carolina and North Carolina.

02

What is the gender split and age of Myrtle Beach, South Carolina fans?

60.4% of Myrtle Beach, South Carolina fans are female, 39.6% are male, with an average age of 44.9 years.

03

Which brands do Myrtle Beach, South Carolina fans like most?

Myrtle Beach, South Carolina fans show strongest brand affinity for NASDAQ (3.22×), Pinterest (1.67×), and Nature (1.51×) over the country average.

04

Where do Myrtle Beach, South Carolina fans live in United States?

Myrtle Beach, South Carolina fans in United States are most concentrated in South Carolina (reach ~1M), North Carolina (reach ~1M), and Georgia (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Myrtle Beach, South Carolina fans also like?

Beyond Myrtle Beach, South Carolina itself, the audience over-indexes on Pinterest (1.67×), Nature (1.51×), FedEx (2.56×), and Happiness (1.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Myrtle Beach, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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