Myrtle Beach, South Carolina Audience in United States

Myrtle Beach, South Carolina has an estimated audience of 10,095,758 people in United States. 60.4% are female, 39.6% are male, average age 44.9. Top regions: South Carolina, North Carolina, Georgia. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Myrtle Beach, South Carolina fan in United States is 44.9 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Georgia. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Myrtle Beach, South Carolina audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Myrtle Beach, South Carolina fans

Demographic split for Myrtle Beach, South Carolina audience in United States
MetricValue
Female60.4%
Male39.6%
Average age44.9
Estimated audience size10,095,758

Audience persona

The typical Myrtle Beach, South Carolina fan in United States is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Myrtle Beach, South Carolina in United States
RegionReachAffinity
South Carolina1,107,8447.29×
North Carolina1,077,6973.55×
Georgia574,6041.85×
New York489,9310.87×
Ohio462,3291.49×
Pennsylvania446,7531.31×
Florida438,0420.64×
Virginia427,9951.74×
Texas403,8020.47×
California301,8800.27×
Tennessee290,3731.43×
Illinois289,2120.86×
Michigan286,4231.08×
Maryland262,9781.51×
New Jersey237,1270.92×
Indiana205,8911.12×
Massachusetts204,8161.03×
Kentucky197,7391.56×
Missouri130,2050.8×
Wisconsin120,1570.79×
Connecticut119,6851.18×
Minnesota112,9420.78×
Alabama109,0510.77×
West Virginia106,5302.27×
Colorado85,4140.54×
Arizona73,1730.35×
Louisiana69,4630.53×
Washington67,2320.33×
Oklahoma61,2900.55×
Iowa59,9310.72×
Mississippi54,9980.66×
Arkansas51,7950.62×
Kansas49,3470.62×
Utah41,4400.46×
New Hampshire39,6581×
Nevada35,0410.36×
Rhode Island34,5931.08×
Oregon32,9460.28×
Nebraska30,1610.6×
Washington, District of Columbia29,0530.96×
Delaware28,6931.03×
Maine27,9380.77×
New Mexico17,8990.35×
Idaho17,3190.34×
Vermont14,0990.8×
South Dakota11,4890.49×
Montana11,2910.4×
North Dakota11,2270.54×
Hawaii10,9120.25×
Wyoming6,7880.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Myrtle Beach, South Carolina audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.18×News
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby2.75×Home & Garden
Planet Fitness2.38×Sports
Diaper bag3.87×Kids & Family
Aldi2.3×Shopping
Staples (Canada)2.96×Business & Career
Great Clips3.19×Beauty & Wellness
Texas Roadhouse1.98×Food & Beverages
southwest airlines2.63×Travel & Leisure
Payment card8.17×Fashion & Accessoires
Dentistry2.45×Business & Career
Aubrey Plaza5.35×Movies & TV
Chick-fil-A1.74×Food & Beverages
Dollar General1.67×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Myrtle Beach, South Carolina audience
TraitClusterScore
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.25
ExtroversionTHRILL1.23
Community OrientationOPEN1.17
Quality AwarenessPREMIUM1.13
TravellingTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Myrtle Beach, South Carolina
CountryShare
United States82.0%
United Kingdom4.4%
Canada2.2%

See Myrtle Beach, South Carolina audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Myrtle Beach, South Carolina have in United States?

Myrtle Beach, South Carolina has an estimated audience of 10,095,758 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of Myrtle Beach, South Carolina fans?

60.4% of Myrtle Beach, South Carolina fans are female, 39.6% are male, with an average age of 44.9 years.

Which brands do Myrtle Beach, South Carolina fans like most?

Myrtle Beach, South Carolina fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Myrtle Beach, South Carolina fans live in United States?

Myrtle Beach, South Carolina fans in United States are most concentrated in South Carolina (reach 1,107,844), North Carolina (reach 1,077,697), and Georgia (reach 574,604). These three regions account for the largest share of the active audience.

What other brands do Myrtle Beach, South Carolina fans also like?

Beyond Myrtle Beach, South Carolina itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Myrtle Beach, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.