Rascasse Audience Intelligence

Hardcore hip hop Audience in United States

A data profile of the people who buy, follow and care about Hardcore hip hop in United States — modelled from more than twelve digital signal sources. Hardcore hip hop has an estimated audience of 5,183,955 people in United States.

#155among Musical genre in United States#3690among Topic in United States#565in Music & Radio

The average Hardcore hip hop fan in United States is 31.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chicano rap, Dove Cameron, British hip hop, with strongest over-indexing on Chicano rap (15.25× the country average).

Demographically, the Hardcore hip hop audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hardcore hip hop fan in United States is more male, around 31.1 years old, with strong Risk Appetite tendencies and a notable affinity for Chicano rap.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hardcore hip hop profile in United States.

Audience size
5.2M
in United States
Gender
41.2%♀
58.8% male
Age
31.1
average years
Country rank
#6464
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hardcore hip hop fans

41.2% are female, 58.8% are male, average age 31.1.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Hardcore hip hop audience in United States
MetricValue
Female41.2%
Male58.8%
Average age31.1
Estimated audience size5,183,955
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Hardcore hip hop audience in United States
Age bracketShare%
16-1938%
20-2926%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

43.1%

of the worldwide Hardcore hip hop audience comes from United States.

Worldwide audience distribution share by country for Hardcore hip hop
CountryShare
United States43.1%
China7.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hardcore hip hop audience in United States is strongest.

Fig. 05

Top regions by affinity

Hardcore hip hop fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.30×
02Vermont~10K1.27×
03South Dakota~10K1.19×
04North Dakota~10K1.19×
05Montana~20K1.09×
06Rhode Island~20K1.08×
07Delaware~20K1.06×
08West Virginia~30K1.04×
09Maine~20K1.04×
10New Hampshire~20K1.03×
11Idaho~30K1.01×
12Hawaii~20K1.01×
13Mississippi~40K0.99×
14Nebraska~30K0.99×
15New Mexico~30K0.99×
16Washington, District of Columbia~20K0.99×
17Oklahoma~60K0.97×
18Arkansas~40K0.96×
19Missouri~80K0.95×
20Alabama~70K0.95×
21Iowa~40K0.95×
22Kansas~40K0.95×
23Kentucky~60K0.94×
24Michigan~100K0.93×
25South Carolina~70K0.93×
26Oregon~60K0.93×
27North Carolina~100K0.92×
28Indiana~90K0.92×
29Louisiana~60K0.92×
30Nevada~50K0.92×
31Tennessee~90K0.91×
32Maryland~80K0.91×
33Connecticut~50K0.91×
34Georgia~100K0.90×
35Utah~40K0.90×
36Arizona~90K0.89×
37Ohio~100K0.88×
38Massachusetts~90K0.87×
39Wisconsin~70K0.87×
40Minnesota~60K0.87×
41Pennsylvania~200K0.86×
42Virginia~100K0.86×
43Washington~90K0.86×
44Colorado~70K0.85×
45New York~200K0.83×
46New Jersey~100K0.81×
47Illinois~100K0.80×
48Florida~300K0.77×
49California~400K0.76×
50Texas~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Hardcore hip hop, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hardcore hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hardcore hip hop audience
#·InterestCategoryAffinity×
01Chicano rapMusic & Radio15.25×
02Dove CameronMovies & TV14.16×
03Busta RhymesMusic & Radio11.94×
04Wu-Tang ClanMusic & Radio11.85×
05Kelly RowlandMusic & Radio10.12×
06International educationBusiness & Career9.91×
07Avan JogiaMovies & TV9.25×
08British hip hopMusic & Radio6.81×
09Teyana TaylorMovies & TV5.74×
10DancehallsMusic & Radio3.97×
11Hair ExtensionsBeauty & Wellness3.58×
12Gangsta rapMusic & Radio3.35×
13Internet celebrityInternet & Social Media2.79×
14RadioTechnology & Electronics2.58×
15Music festivalsMusic & Radio2.55×
16Mobile gameGames2.26×
17ConcertsMusic & Radio2.17×
18Instant messagingInternet & Social Media2.04×
19TikTokInternet & Social Media1.85×
20Blues musicMusic & Radio1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hardcore hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hardcore hip hop audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.57×
Community OrientationOPEN1.50×
ExtroversionTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hardcore hip hop audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
CreativityOPEN0.74×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hardcore hip hop have in United States?

Hardcore hip hop has an estimated audience of 5,183,955 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hardcore hip hop fans?

41.2% of Hardcore hip hop fans are female, 58.8% are male, with an average age of 31.1 years.

03

Which brands do Hardcore hip hop fans like most?

Hardcore hip hop fans show strongest brand affinity for Chicano rap (15.25×), Dove Cameron (14.16×), and British hip hop (6.81×) over the country average.

04

Where do Hardcore hip hop fans live in United States?

Hardcore hip hop fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hardcore hip hop fans also like?

Beyond Hardcore hip hop itself, the audience over-indexes on Dove Cameron (14.16×), British hip hop (6.81×), Concerts (2.17×), and Hair Extensions (3.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Hardcore hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hardcore hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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