Rascasse Audience Intelligence

Busta Rhymes Audience in United States

A data profile of the people who buy, follow and care about Busta Rhymes in United States — modelled from more than twelve digital signal sources. Busta Rhymes has an estimated audience of 1,644,881 people in United States.

#106among Hip hop in United States#3235among Person in United States#1959in Music & Radio

The average Busta Rhymes fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include hot 97, Diddy, Sean Combs, with strongest over-indexing on hot 97 (59.96× the country average).

Demographically, the Busta Rhymes audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Busta Rhymes fan in United States is more male, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for hot 97.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Busta Rhymes profile in United States.

Audience size
1.6M
in United States
Gender
40.3%♀
59.7% male
Age
38.8
average years
Country rank
#16555
Person in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Busta Rhymes fans

40.3% are female, 59.7% are male, average age 38.8.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Busta Rhymes audience in United States
MetricValue
Female40.3%
Male59.7%
Average age38.8
Estimated audience size1,644,881
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Busta Rhymes audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3926%
40-4923%
50+14%
Fig. 04

Worldwide distribution

52.4%

of the worldwide Busta Rhymes audience comes from United States.

Worldwide audience distribution share by country for Busta Rhymes
CountryShare
United States52.4%
United Kingdom5.8%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Busta Rhymes audience in United States is strongest.

Fig. 05

Top regions by affinity

Busta Rhymes fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.64×
02Maryland~50K1.62×
03Georgia~80K1.54×
04Delaware~6K1.41×
05Mississippi~20K1.38×
06North Carolina~70K1.35×
07Louisiana~30K1.34×
08South Carolina~30K1.33×
09New Jersey~50K1.28×
10Washington, District of Columbia~6K1.28×
11Connecticut~20K1.27×
12Alabama~30K1.24×
13West Virginia~9K1.23×
14Pennsylvania~70K1.22×
15Virginia~50K1.20×
16Florida~100K1.17×
17Michigan~50K1.14×
18Ohio~60K1.13×
19Tennessee~40K1.10×
20Nevada~20K1.08×
21Illinois~60K1.07×
22Missouri~30K1.03×
23Rhode Island~5K1.03×
24Massachusetts~30K1.02×
25Texas~100K0.99×
26Indiana~30K0.99×
27Arkansas~10K0.97×
28Kentucky~20K0.93×
29Oklahoma~20K0.92×
30Arizona~30K0.90×
31California~200K0.88×
32Kansas~10K0.86×
33New Hampshire~6K0.86×
34Montana~4K0.86×
35Wisconsin~20K0.85×
36Maine~5K0.83×
37Nebraska~6K0.79×
38Colorado~20K0.78×
39New Mexico~6K0.78×
40Washington~30K0.77×
41Minnesota~20K0.77×
42Vermont~2K0.77×
43Alaska~3K0.76×
44Iowa~10K0.75×
45Oregon~10K0.74×
46North Dakota~2K0.73×
47Hawaii~5K0.72×
48South Dakota~3K0.68×
49Idaho~5K0.64×
50Utah~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Busta Rhymes, United States
0.58×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Busta Rhymes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Busta Rhymes audience
#·InterestCategoryAffinity×
01hot 97Music & Radio59.96×
02Funkmaster FlexMusic & Radio54.39×
03Beanie SigelMusic & Radio32.30×
04Big PunMusic & Radio24.18×
05Foxy Brown (rapper)Music & Radio17.25×
06AaliyahMusic & Radio12.27×
07Hardcore hip hopMusic & Radio11.94×
08DiddyMusic & Radio10.85×
09ScarfaceMusic & Radio10.47×
10NasMusic & Radio8.39×
11Ice CubeMusic & Radio7.29×
12Mariah CareyMusic & Radio6.88×
13Sean CombsMusic & Radio6.80×
14D'AngeloMusic & Radio6.54×
15Urban contemporaryMusic & Radio5.37×
16MotownMusic & Radio4.76×
17Magic (paranormal)Politics & Society3.65×
18TMZInternet & Social Media2.45×
19Gospel musicMusic & Radio2.42×
20Current eventsArts & Culture1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Busta Rhymes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Busta Rhymes audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Social Media UsageJOY1.21×
Family OrientationCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Busta Rhymes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Pet OwnershipJOY0.84×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Busta Rhymes have in United States?

Busta Rhymes has an estimated audience of 1,644,881 people in United States, concentrated in California and New York.

02

What is the gender split and age of Busta Rhymes fans?

40.3% of Busta Rhymes fans are female, 59.7% are male, with an average age of 38.8 years.

03

Which brands do Busta Rhymes fans like most?

Busta Rhymes fans show strongest brand affinity for hot 97 (59.96×), Diddy (10.85×), and Sean Combs (6.8×) over the country average.

04

Where do Busta Rhymes fans live in United States?

Busta Rhymes fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Busta Rhymes fans also like?

Beyond Busta Rhymes itself, the audience over-indexes on Diddy (10.85×), Sean Combs (6.8×), Hardcore hip hop (11.94×), and Scarface (10.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Busta Rhymes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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