Rascasse Audience Intelligence

hot 97 Audience in United States

A data profile of the people who buy, follow and care about hot 97 in United States — modelled from more than twelve digital signal sources. hot 97 has an estimated audience of 530,654 people in United States.

#26among Radio Station in United States#4930in Music & Radio

The average hot 97 fan in United States is 30.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include Busta Rhymes, Teyana Taylor, Hair Extensions, with strongest over-indexing on Busta Rhymes (59.96× the country average).

Demographically, the hot 97 audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical hot 97 fan in United States is balanced, around 30.8 years old, with strong Community Orientation tendencies and a notable affinity for Busta Rhymes.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the hot 97 profile in United States.

Audience size
531K
in United States
Gender
54.0%♀
46.0% male
Age
30.8
average years
Country rank
#35403
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of hot 97 fans

54.0% are female, 46.0% are male, average age 30.8.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for hot 97 audience in United States
MetricValue
Female54.0%
Male46.0%
Average age30.8
Estimated audience size530,654
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the hot 97 audience in United States
Age bracketShare%
16-1938%
20-2927%
30-3920%
40-4912%
50+4%
Fig. 04

Worldwide distribution

84.5%

of the worldwide hot 97 audience comes from United States.

Worldwide audience distribution share by country for hot 97
CountryShare
United States84.5%
Canada3.3%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the hot 97 audience in United States is strongest.

Fig. 05

Top regions by affinity

hot 97 fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K6.49×
02New Jersey~80K5.96×
03Connecticut~20K3.05×
04Washington, District of Columbia~4K2.25×
05Maryland~20K1.87×
06Pennsylvania~30K1.78×
07Georgia~20K1.43×
08North Carolina~20K1.28×
09Virginia~20K1.19×
10Florida~40K1.17×
11Minnesota~9K1.16×
12Delaware~2K1.16×
13Massachusetts~10K1.12×
14Vermont<1K0.99×
15North Dakota~1K0.97×
16Alaska~1K0.96×
17South Dakota~1K0.95×
18Rhode Island~2K0.94×
19Montana~1K0.94×
20Idaho~2K0.92×
21Maine~2K0.92×
22West Virginia~2K0.91×
23Hawaii~2K0.91×
24New Hampshire~2K0.91×
25South Carolina~7K0.90×
26Nebraska~2K0.90×
27Mississippi~4K0.89×
28New Mexico~2K0.89×
29Louisiana~6K0.88×
30Arkansas~4K0.87×
31Utah~4K0.86×
32Iowa~4K0.86×
33Kansas~4K0.86×
34Oklahoma~5K0.84×
35Nevada~4K0.83×
36Alabama~6K0.82×
37Kentucky~5K0.81×
38Oregon~5K0.79×
39Tennessee~8K0.77×
40Wisconsin~6K0.77×
41Missouri~6K0.76×
42Ohio~10K0.75×
43Indiana~7K0.74×
44Colorado~6K0.73×
45Illinois~10K0.72×
46Arizona~8K0.71×
47Washington~7K0.69×
48Michigan~9K0.68×
49Texas~30K0.66×
50California~40K0.63×
Fig. 06

Affinity by region

Affinity by region — hot 97, United States
0.63×1.00×6.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the hot 97 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for hot 97 audience
#·InterestCategoryAffinity×
01Busta RhymesMusic & Radio59.96×
02GunnaMusic & Radio12.56×
03Teyana TaylorMovies & TV9.47×
04Google VoiceTechnology & Electronics8.49×
05Trinidad and TobagoTravel & Leisure6.66×
06Luka DončićSports6.23×
07Janet JacksonMusic & Radio6.15×
08Michael B. JordanMovies & TV5.70×
09Christina ApplegateMovies & TV5.52×
10British hip hopMusic & Radio5.37×
11Hair ExtensionsBeauty & Wellness5.00×
12Broadway theatreTravel & Leisure4.59×
13Internet celebrityInternet & Social Media4.35×
14Chicano rapMusic & Radio3.69×
15TMZInternet & Social Media3.16×
16Planet FitnessSports2.80×
17NBA FinalsSports2.56×
18RadioTechnology & Electronics2.44×
19Instant messagingInternet & Social Media2.19×
20ConcertsMusic & Radio1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the hot 97 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by hot 97 audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.46×
Urban LifestyleOPEN1.36×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by hot 97 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
SustainabilityBALANCE0.65×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does hot 97 have in United States?

hot 97 has an estimated audience of 530,654 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of hot 97 fans?

54.0% of hot 97 fans are female, 46.0% are male, with an average age of 30.8 years.

03

Which brands do hot 97 fans like most?

hot 97 fans show strongest brand affinity for Busta Rhymes (59.96×), Teyana Taylor (9.47×), and Hair Extensions (5×) over the country average.

04

Where do hot 97 fans live in United States?

hot 97 fans in United States are most concentrated in New York (reach ~200K), New Jersey (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do hot 97 fans also like?

Beyond hot 97 itself, the audience over-indexes on Teyana Taylor (9.47×), Hair Extensions (5×), Google Voice (8.49×), and British hip hop (5.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See hot 97 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for hot 97. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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