hot 97 Audience in United States
hot 97 has an estimated audience of 531,785 people in United States. 54.0% are female, 46.0% are male, average age 30.8. Top regions: New York, New Jersey, Florida. Top brand affinities: Busta Rhymes, Google Maps, Luka Dončić, Capital One, Hair Extensions.
The average hot 97 fan in United States is 30.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Top brand affinities include Busta Rhymes, Google Maps, Luka Dončić, with strongest over-indexing on Busta Rhymes (58.28× the country average). Demographically, the hot 97 audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of hot 97 fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 30.8 |
| Estimated audience size | 531,785 |
Audience persona
The typical hot 97 fan in United States is balanced, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Busta Rhymes.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 230,579 | 7.76× |
| New Jersey | 96,517 | 7.14× |
| Florida | 41,934 | 1.16× |
| Pennsylvania | 40,116 | 2.24× |
| California | 29,893 | 0.51× |
| Connecticut | 27,715 | 5.2× |
| Georgia | 25,076 | 1.53× |
| North Carolina | 22,501 | 1.41× |
| Texas | 22,487 | 0.49× |
| Virginia | 15,240 | 1.18× |
| Massachusetts | 12,123 | 1.16× |
| Maryland | 9,861 | 1.08× |
| Illinois | 9,772 | 0.55× |
| Ohio | 8,871 | 0.54× |
| Michigan | 6,024 | 0.43× |
| South Carolina | 5,797 | 0.72× |
| Tennessee | 5,724 | 0.54× |
| Louisiana | 4,841 | 0.71× |
| Minnesota | 4,718 | 0.62× |
| Arizona | 4,548 | 0.42× |
| Alabama | 4,386 | 0.59× |
| Nevada | 4,124 | 0.8× |
| Washington | 4,033 | 0.38× |
| Indiana | 3,710 | 0.38× |
| Missouri | 3,218 | 0.38× |
| Colorado | 2,710 | 0.32× |
| Mississippi | 2,686 | 0.61× |
| Kentucky | 2,607 | 0.39× |
| Wisconsin | 2,234 | 0.28× |
| Oklahoma | 2,018 | 0.34× |
| West Virginia | 1,978 | 0.8× |
| Oregon | 1,893 | 0.31× |
| Delaware | 1,836 | 1.25× |
| Rhode Island | 1,669 | 0.99× |
| Washington, District of Columbia | 1,603 | 1× |
| Kansas | 1,550 | 0.37× |
| Arkansas | 1,419 | 0.32× |
| Iowa | 1,209 | 0.28× |
| New Mexico | 914 | 0.34× |
| Nebraska | 870 | 0.33× |
| Utah | 800 | 0.17× |
| New Hampshire | 790 | 0.38× |
| Vermont | 750 | 0.8× |
| Alaska | 718 | 0.63× |
| Maine | 715 | 0.38× |
| Hawaii | 687 | 0.3× |
| Montana | 678 | 0.46× |
| Idaho | 664 | 0.25× |
| South Dakota | 618 | 0.5× |
| North Dakota | 601 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Busta Rhymes | 58.28× | Music & Radio |
| Google Maps | 5.9× | Internet & Social Media |
| Luka Dončić | 14.71× | Sports |
| Capital One | 5.32× | Business & Career |
| Hair Extensions | 7.21× | Beauty & Wellness |
| LL Cool J | 20.97× | Music & Radio |
| Indeed.com | 3.87× | Business & Career |
| Aaron Rodgers | 5.95× | Sports |
| Enterprise Rent-A-Car | 5.47× | Cars & Mobility |
| DeviantArt | 6.02× | Internet & Social Media |
| CarGurus | 4.79× | Cars & Mobility |
| Nipsey Hussle | 16.96× | Music & Radio |
| Circle K | 5.57× | Shopping |
| Teyana Taylor | 7.5× | Movies & TV |
| Planet Fitness | 3.08× | Sports |
| Diana Ross | 10.42× | Music & Radio |
| TMZ | 3.23× | Internet & Social Media |
| Tyra Banks | 13.61× | Fashion & Accessoires |
| Lil Peep | 14.84× | Music & Radio |
| British hip hop | 4.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.78 |
| Early Adopter Mentality | POWER | 1.52 |
| Urban Lifestyle | OPEN | 1.29 |
| Convenience Orientation | PREMIUM | 1.19 |
| Extroversion | THRILL | 1.16 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.5% |
| Canada | 3.3% |
| United Kingdom | 3.2% |
See hot 97 audiences in other countries
More Music & Radio audiences in United States
- NPR (15,654,866)
- WWWQ (6,004,720)
- Capital (radio network) (4,220,100)
- Jam! (2,847,041)
- KSL (radio) (2,388,643)
Frequently asked questions
How many fans does hot 97 have in United States?
hot 97 has an estimated audience of 531,785 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of hot 97 fans?
54.0% of hot 97 fans are female, 46.0% are male, with an average age of 30.8 years.
Which brands do hot 97 fans like most?
hot 97 fans show strongest brand affinity for Busta Rhymes (58.28×), Google Maps (5.9×), and Luka Dončić (14.71×) over the country average.
Where do hot 97 fans live in United States?
hot 97 fans in United States are most concentrated in New York (reach 230,579), New Jersey (reach 96,517), and Florida (reach 41,934). These three regions account for the largest share of the active audience.
What other brands do hot 97 fans also like?
Beyond hot 97 itself, the audience over-indexes on Google Maps (5.9×), Luka Dončić (14.71×), Capital One (5.32×), and Hair Extensions (7.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for hot 97. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.