Big Pun Audience in United States

Big Pun logo

Big Pun has an estimated audience of 830,570 people in United States. 25.3% are female, 74.7% are male, average age 34.7. Top regions: California, New York, Texas. Top brand affinities: No Escape (1994 film), Jax Teller, 3D printing, Husky Rescue, Vanuatu.

The average Big Pun fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include No Escape (1994 film), Jax Teller, 3D printing, with strongest over-indexing on No Escape (1994 film) (33.29× the country average). Demographically, the Big Pun audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Big Pun fans

Demographic split for Big Pun audience in United States
MetricValue
Female25.3%
Male74.7%
Average age34.7
Estimated audience size830,570

Audience persona

The typical Big Pun fan in United States is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for No Escape (1994 film).

Top regions in United States

Top regions ranked by reach for Big Pun in United States
RegionReachAffinity
California101,5731.11×
New York86,0781.85×
Texas80,9771.13×
Florida69,4841.24×
Pennsylvania37,5061.34×
Georgia34,7881.36×
Illinois34,2381.24×
North Carolina34,1001.36×
New Jersey33,1201.57×
Ohio26,5711.04×
Michigan24,0871.11×
Virginia24,0641.19×
Maryland20,0321.4×
Massachusetts19,6451.2×
Tennessee16,2840.98×
Arizona15,9410.94×
South Carolina15,1141.21×
Indiana14,1940.94×
Washington14,0630.84×
Louisiana13,3571.25×
Connecticut13,3381.6×
Missouri12,4580.93×
Alabama11,9591.03×
Colorado11,3840.87×
Wisconsin9,9580.8×
Kentucky9,6280.92×
Nevada9,2641.15×
Minnesota8,6710.73×
Mississippi7,7101.13×
Oklahoma7,6730.83×
Oregon7,4970.79×
Arkansas5,8430.85×
Kansas5,4240.83×
Iowa4,8510.71×
Utah4,4400.6×
New Mexico4,0530.97×
Rhode Island3,5341.34×
Delaware3,2311.41×
Washington, District of Columbia3,0151.21×
West Virginia3,0130.78×
Nebraska3,0030.72×
New Hampshire2,8980.89×
Hawaii2,6220.73×
Maine2,5020.84×
Idaho2,2220.53×
Montana1,2700.55×
North Dakota1,0920.64×
South Dakota1,0600.55×
Alaska1,0470.59×
Vermont1,0140.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Pun audience
BrandAffinityCategory
No Escape (1994 film)33.29×Movies & TV
Jax Teller37.58×Movies & TV
3D printing5×Technology & Electronics
Husky Rescue58.31×Music & Radio
Vanuatu37.65×Travel & Leisure
Gomer Pyle, U.S.M.C.47.78×Movies & TV
Guitar Pro52.43×Technology & Electronics
Dog breed1.82×Pets & Animals
Home construction2.08×Home & Garden
Magazine (band)8.89×Music & Radio
Gumbal9.82×Cars & Mobility
Motorhome stopover64.99×Travel & Leisure
Litter box1.97×Pets & Animals
Whataburger1.63×Food & Beverages
Elsword13.92×Games
Chili con carne6.77×Food & Beverages
Google Analytics4.08×Internet & Social Media
Klezmer32.13×Music & Radio
Guy Fieri3.1×Movies & TV
Ellen Burstyn6.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Pun audience
TraitClusterScore
Early Adopter MentalityPOWER2.03
Urban LifestyleOPEN1.63
Luxury OrientationPREMIUM1.61
LGBTQ+ IdentityOPEN1.47
Risk AppetiteTHRILL1.36
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Big Pun
CountryShare
United States66.9%
United Kingdom5.5%
Canada5.0%

See Big Pun audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Big Pun have in United States?

Big Pun has an estimated audience of 830,570 people in United States, concentrated in California and New York.

What is the gender split and age of Big Pun fans?

25.3% of Big Pun fans are female, 74.7% are male, with an average age of 34.7 years.

Which brands do Big Pun fans like most?

Big Pun fans show strongest brand affinity for No Escape (1994 film) (33.29×), Jax Teller (37.58×), and 3D printing (5×) over the country average.

Where do Big Pun fans live in United States?

Big Pun fans in United States are most concentrated in California (reach 101,573), New York (reach 86,078), and Texas (reach 80,977). These three regions account for the largest share of the active audience.

What other brands do Big Pun fans also like?

Beyond Big Pun itself, the audience over-indexes on Jax Teller (37.58×), 3D printing (5×), Husky Rescue (58.31×), and Vanuatu (37.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Pun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.