Urban contemporary Audience in United States

Urban contemporary logo

Urban contemporary has an estimated audience of 10,755,321 people in United States. 49.0% are female, 51.0% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Chromebook, Grinch, No Escape (1994 film), Goop, Governor of Michigan.

The average Urban contemporary fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chromebook, Grinch, No Escape (1994 film), with strongest over-indexing on Chromebook (11.01× the country average). Demographically, the Urban contemporary audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Urban contemporary fans

Demographic split for Urban contemporary audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.4
Estimated audience size10,755,321

Audience persona

The typical Urban contemporary fan in United States is balanced, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chromebook.

Top regions in United States

Top regions ranked by reach for Urban contemporary in United States
RegionReachAffinity
California451,0420.38×
Texas325,1870.35×
Florida267,5980.37×
New York232,7520.39×
Georgia156,9430.47×
North Carolina136,6500.42×
New Jersey136,1140.5×
Illinois127,5680.36×
Mississippi121,6901.37×
Pennsylvania115,6070.32×
Michigan114,0900.41×
Alabama109,1070.73×
Louisiana108,1970.78×
Arkansas108,1071.22×
Oklahoma105,7240.89×
Kentucky104,0490.77×
Maryland103,9570.56×
Indiana100,5510.51×
West Virginia100,4602.01×
Ohio100,2810.3×
Alaska100,2524.36×
Virginia97,9520.37×
Tennessee95,9480.44×
South Carolina95,2620.59×
Kansas92,7911.09×
Idaho92,7701.72×
Colorado91,5810.54×
Missouri89,8900.52×
Hawaii88,6211.92×
Iowa88,0910.99×
Wisconsin85,1120.53×
North Dakota83,9893.8×
Arizona81,9650.37×
Massachusetts81,5360.38×
Nebraska81,0551.5×
Connecticut80,9320.75×
New Mexico80,6321.49×
Nevada80,3710.77×
Rhode Island79,9292.33×
Maine79,8812.07×
Washington79,5930.37×
Oregon79,3450.64×
Utah78,8710.82×
Minnesota76,0440.49×
Delaware71,5792.41×
Washington, District of Columbia51,6831.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban contemporary audience
BrandAffinityCategory
Chromebook11.01×Technology & Electronics
Grinch6.59×Movies & TV
No Escape (1994 film)17.59×Movies & TV
Goop8.31×Internet & Social Media
Governor of Michigan10.39×Politics & Society
Harlow14.85×Travel & Leisure
Vocal harmony5.27×Music & Radio
TV Fanatic12.08×Movies & TV
Combat sport1.73×Sports
Wok7.03×Food & Beverages
Hibachi8.17×Food & Beverages
The Fillmore12.46×Music & Radio
Hipster8.92×Politics & Society
Nationality1.95×Politics & Society
El Paso County, Colorado11.56×Travel & Leisure
Google Home5.79×Technology & Electronics
Bank account2.02×Business & Career
Grace Slick6.98×Music & Radio
Jesse Plemons2.51×Movies & TV
Fairy godmother5.32×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban contemporary audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.41
LGBTQ+ IdentityOPEN1.37
Urban LifestyleOPEN1.26
Risk AppetiteTHRILL1.22
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Urban contemporary
CountryShare
United States28.4%
Spain6.3%
France5.4%

See Urban contemporary audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Urban contemporary have in United States?

Urban contemporary has an estimated audience of 10,755,321 people in United States, concentrated in California and Texas.

What is the gender split and age of Urban contemporary fans?

49.0% of Urban contemporary fans are female, 51.0% are male, with an average age of 37.4 years.

Which brands do Urban contemporary fans like most?

Urban contemporary fans show strongest brand affinity for Chromebook (11.01×), Grinch (6.59×), and No Escape (1994 film) (17.59×) over the country average.

Where do Urban contemporary fans live in United States?

Urban contemporary fans in United States are most concentrated in California (reach 451,042), Texas (reach 325,187), and Florida (reach 267,598). These three regions account for the largest share of the active audience.

What other brands do Urban contemporary fans also like?

Beyond Urban contemporary itself, the audience over-indexes on Grinch (6.59×), No Escape (1994 film) (17.59×), Goop (8.31×), and Governor of Michigan (10.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban contemporary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.