Rascasse Audience Intelligence

Urban contemporary Audience in United States

A data profile of the people who buy, follow and care about Urban contemporary in United States — modelled from more than twelve digital signal sources. Urban contemporary has an estimated audience of 10,755,321 people in United States.

#89among Musical genre in United States#2152among Topic in United States#239in Music & Radio

The average Urban contemporary fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sarah Paulson, Instant messaging, Spotify, with strongest over-indexing on Sarah Paulson (14.17× the country average).

Demographically, the Urban contemporary audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urban contemporary fan in United States is balanced, around 37.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sarah Paulson.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban contemporary profile in United States.

Audience size
10.8M
in United States
Gender
49.0%♀
51.0% male
Age
37.4
average years
Country rank
#3333
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban contemporary fans

49.0% are female, 51.0% are male, average age 37.4.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Urban contemporary audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.4
Estimated audience size10,755,321
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Urban contemporary audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Urban contemporary audience comes from United States.

Worldwide audience distribution share by country for Urban contemporary
CountryShare
United States28.4%
Spain6.3%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban contemporary audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban contemporary fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.39×
02North Dakota~30K1.32×
03Delaware~40K1.23×
04Rhode Island~40K1.16×
05Idaho~60K1.14×
06West Virginia~60K1.12×
07Washington, District of Columbia~40K1.12×
08Maine~40K1.11×
09Mississippi~100K1.10×
10New Mexico~60K1.10×
11Nebraska~60K1.10×
12Hawaii~50K1.10×
13Arkansas~90K1.05×
14Oklahoma~100K1.03×
15Kansas~90K1.03×
16Vermont~20K1.03×
17New Hampshire~40K1.02×
18Iowa~90K1.01×
19Montana~30K1.01×
20South Dakota~20K1.00×
21Louisiana~100K0.99×
22Kentucky~100K0.99×
23Connecticut~100K0.99×
24New Jersey~300K0.98×
25Nevada~100K0.98×
26Alabama~100K0.97×
27Utah~90K0.97×
28South Carolina~200K0.96×
29Oregon~100K0.96×
30Missouri~200K0.94×
31Wisconsin~200K0.94×
32Minnesota~100K0.93×
33Tennessee~200K0.92×
34Indiana~200K0.92×
35Maryland~200K0.92×
36Colorado~200K0.92×
37Arizona~200K0.90×
38Washington~200K0.89×
39Massachusetts~200K0.89×
40Michigan~200K0.88×
41Virginia~200K0.88×
42Ohio~300K0.87×
43Georgia~300K0.86×
44North Carolina~300K0.86×
45Pennsylvania~300K0.85×
46Illinois~300K0.84×
47Florida~600K0.77×
48New York~500K0.76×
49Texas~700K0.72×
50California~800K0.68×
Fig. 06

Affinity by region

Affinity by region — Urban contemporary, United States
0.68×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban contemporary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban contemporary audience
#·InterestCategoryAffinity×
01Roy LichtensteinArts & Culture19.00×
02Sarah PaulsonMovies & TV14.17×
03David HockneyArts & Culture10.58×
04Chris TuckerMovies & TV6.68×
05Bernie MacMovies & TV6.11×
06Teyana TaylorMovies & TV4.38×
07Janet JacksonMusic & Radio4.05×
08British hip hopMusic & Radio2.84×
09The Breakfast ClubMovies & TV2.64×
10NASDAQBusiness & Career2.53×
11Chicano rapMusic & Radio2.44×
12Internet celebrityInternet & Social Media2.41×
13Real propertyHome & Garden2.17×
14Michael JacksonMusic & Radio2.14×
15Instant messagingInternet & Social Media1.86×
16Las VegasTravel & Leisure1.77×
17HollywoodTravel & Leisure1.59×
18HairstyleBeauty & Wellness1.58×
19RadioTechnology & Electronics1.55×
20SpotifyInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban contemporary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban contemporary audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.30×
Early Adopter MentalityPOWER1.29×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban contemporary audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban contemporary have in United States?

Urban contemporary has an estimated audience of 10,755,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Urban contemporary fans?

49.0% of Urban contemporary fans are female, 51.0% are male, with an average age of 37.4 years.

03

Which brands do Urban contemporary fans like most?

Urban contemporary fans show strongest brand affinity for Sarah Paulson (14.17×), Instant messaging (1.86×), and Spotify (1.51×) over the country average.

04

Where do Urban contemporary fans live in United States?

Urban contemporary fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Urban contemporary fans also like?

Beyond Urban contemporary itself, the audience over-indexes on Instant messaging (1.86×), Spotify (1.51×), Teyana Taylor (4.38×), and Roy Lichtenstein (19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Urban contemporary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban contemporary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →