Urban contemporary Audience in Germany
Urban contemporary has an estimated audience of 857,516 people in Germany. 43.2% are female, 56.8% are male, average age 33.7. Top brand affinities: La Crosse, Wisconsin, Progressive rock, Home construction, Artistic inspiration, Natural rubber.
Top brand affinities include La Crosse, Wisconsin, Progressive rock, Home construction, with strongest over-indexing on La Crosse, Wisconsin (15.77× the country average). Demographically, the Urban contemporary audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Sports Activity.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Urban contemporary fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 33.7 |
| Estimated audience size | 857,516 |
Audience persona
The typical Urban contemporary fan in Germany is more male, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for La Crosse, Wisconsin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Crosse, Wisconsin | 15.77× | Travel & Leisure |
| Progressive rock | 3.51× | Music & Radio |
| Home construction | 1.55× | Home & Garden |
| Artistic inspiration | 1.67× | Arts & Culture |
| Natural rubber | 2.86× | Cars & Mobility |
| KLIX (AM) | 3.02× | Music & Radio |
| Commercial mortgage | 2.21× | Business & Career |
| Preacher (comics) | 7.38× | Literature |
| Stradivarius | 1.69× | Shopping |
| Historic site | 9.85× | Arts & Culture |
| Umrah & Hajj | 18.31× | Politics & Society |
| Google Home | 5.12× | Technology & Electronics |
| Turner & Hooch | 17.22× | Movies & TV |
| Snow White (Fables) | 1.76× | Literature |
| Home Delivery | 2.14× | Food & Beverages |
| myDealZ | 2.11× | Shopping |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Kodi (software) | 2.05× | Technology & Electronics |
| Hauptschule | 4.9× | Kids & Family |
| Este, Veneto | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.41 |
| Sports Activity | POWER | 1.4 |
| Tradition | CONSERVATISM | 1.26 |
| Extroversion | THRILL | 1.25 |
| Mindfulness | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Spain | 6.3% |
| France | 5.4% |
See Urban contemporary audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urban contemporary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.