A data profile of the people who buy, follow and care about Urban contemporary in Germany — modelled from more than twelve digital signal sources. Urban contemporary has an estimated audience of 857,516 people in Germany.
Urban contemporary has an estimated audience of 857,516 people in Germany. 43.2% are female, 56.8% are male, average age 33.7. Top brand affinities: Barry White, Italo disco, Romanticism, Google Trends, Tour de France.
Top brand affinities include Barry White, Italo disco, Romanticism, with strongest over-indexing on Barry White (25.61× the country average).
Demographically, the Urban contemporary audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Urban contemporary fan in Germany is more male, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Barry White.
The key figures that characterise the Urban contemporary profile in Germany.
43.2% are female, 56.8% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 33.7 |
| Estimated audience size | 857,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Urban contemporary audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.4% |
| Spain | 6.3% |
| France | 5.4% |
The strongest cross-interests of the Urban contemporary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barry White | Music & Radio | 25.61× | ||
| 02 | Italo disco | Music & Radio | 13.69× | ||
| 03 | Google Trends | Internet & Social Media | 13.49× | ||
| 04 | Pitbull (rapper) | Music & Radio | 7.47× | ||
| 05 | Romanticism | Politics & Society | 5.24× | ||
| 06 | Minimal music | Music & Radio | 5.07× | ||
| 07 | Frida Kahlo | Arts & Culture | 4.49× | ||
| 08 | FIS Alpine Ski World Cup | Sports | 4.30× | ||
| 09 | Sports betting | Games | 3.74× | ||
| 10 | Tour de France | Sports | 3.55× | ||
| 11 | Robert Redford | Movies & TV | 3.18× | ||
| 12 | Michael Jackson | Music & Radio | 2.19× | ||
| 13 | Livemusic | Music & Radio | 2.01× | ||
| 14 | Hugendubel | Shopping | 2.00× | ||
| 15 | Fressnapf | Shopping | 2.00× | ||
| 16 | Vacations | Travel & Leisure | 1.88× | ||
| 17 | Nature | Home & Garden | 1.75× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | Ryanair | Travel & Leisure | 1.61× | ||
| 20 | Spotify | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.57× | |
| Risk Appetite | THRILL | 1.52× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| DIY Mentality | THRILL | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Urban contemporary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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