A data profile of the people who buy, follow and care about Urban contemporary in Spain — modelled from more than twelve digital signal sources. Urban contemporary has an estimated audience of 2,364,508 people in Spain.
Urban contemporary has an estimated audience of 2,364,508 people in Spain. 52.7% are female, 47.3% are male, average age 42.2. Top brand affinities: WhatsApp, Michael Jackson, Iberia (airline), Real property, Roy Lichtenstein.
Top brand affinities include WhatsApp, Michael Jackson, Iberia (airline), with strongest over-indexing on WhatsApp (1.73× the country average).
Demographically, the Urban contemporary audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
The typical Urban contemporary fan in Spain is balanced, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Urban contemporary profile in Spain.
52.7% are female, 47.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.2 |
| Estimated audience size | 2,364,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Urban contemporary audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.4% |
| Spain | 6.3% |
| France | 5.4% |
The strongest cross-interests of the Urban contemporary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roy Lichtenstein | Arts & Culture | 20.75× | ||
| 02 | Italo disco | Music & Radio | 6.06× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.19× | ||
| 04 | Classical ballet | Arts & Culture | 3.05× | ||
| 05 | Michael Jackson | Music & Radio | 2.94× | ||
| 06 | Japanese hip hop | Music & Radio | 2.73× | ||
| 07 | Real property | Home & Garden | 2.55× | ||
| 08 | Winamax | Games | 2.42× | ||
| 09 | Satire | Literature | 2.34× | ||
| 10 | Volunteering | Politics & Society | 2.27× | ||
| 11 | Bruce Willis | Movies & TV | 2.26× | ||
| 12 | Betfair | Games | 2.12× | ||
| 13 | Omegle | Internet & Social Media | 2.00× | ||
| 14 | Mango | Shopping | 1.85× | ||
| 15 | Internet & Social Media | 1.73× | |||
| 16 | Refrigerator | Home & Garden | 1.73× | ||
| 17 | Badoo | Internet & Social Media | 1.70× | ||
| 18 | Iberia (airline) | Travel & Leisure | 1.51× | ||
| 19 | Distilled beverage | Food & Beverages | 1.51× | ||
| 20 | Lodging | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.17× | |
| Indulgence | JOY | 1.14× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Urban contemporary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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