Freestyle swimming Audience in Germany
Freestyle swimming has an estimated audience of 2,158,235 people in Germany. 50.9% are female, 49.1% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Love Actually, Yandex, Scooby-Doo, Small Business Administration, Croatia national football team.
The average Freestyle swimming fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Love Actually, Yandex, Scooby-Doo, with strongest over-indexing on Love Actually (20.03× the country average). Demographically, the Freestyle swimming audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Freestyle swimming fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 38.9 |
| Estimated audience size | 2,158,235 |
Audience persona
The typical Freestyle swimming fan in Germany is balanced, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 443,120 | 0.94× |
| Bayern | 342,369 | 0.99× |
| Baden-Württemberg | 290,912 | 0.99× |
| Niedersachsen | 220,647 | 1.05× |
| Hessen | 128,480 | 0.78× |
| Rheinland-Pfalz | 113,735 | 1.05× |
| Berlin | 84,785 | 0.88× |
| Sachsen-Anhalt | 81,599 | 1.46× |
| Brandenburg | 81,007 | 1.21× |
| Sachsen | 78,515 | 0.74× |
| Schleswig-Holstein | 74,853 | 0.97× |
| Thüringen | 68,893 | 1.25× |
| Mecklenburg-Vorpommern | 53,852 | 1.31× |
| Hamburg | 40,670 | 0.83× |
| Saarland | 22,126 | 0.83× |
| Bremen | 13,240 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 20.03× | Movies & TV |
| Yandex | 11.94× | Technology & Electronics |
| Scooby-Doo | 6.96× | Movies & TV |
| Small Business Administration | 11.98× | Business & Career |
| Croatia national football team | 13.7× | Sports |
| Home Alone | 15.6× | Movies & TV |
| Georges St-Pierre | 10.31× | Sports |
| New Year's Eve | 7.84× | Home & Garden |
| Telegram | 4.18× | Internet & Social Media |
| Open water swimming | 15.58× | Sports |
| International Olympic Committee | 12.37× | Sports |
| Fundraising | 4.42× | Business & Career |
| Casino | 5.34× | Games |
| Vacations | 2.53× | Travel & Leisure |
| FIFA World Cup | 1.88× | Sports |
| ICloud | 4.19× | Technology & Electronics |
| Fachhochschule | 6.1× | Business & Career |
| IHF World Men's Handball Championship | 2.94× | Sports |
| Mountain biking | 3.39× | Sports |
| Gender-neutral language | 14.02× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.33 |
| Sports Activity | POWER | 1.45 |
| Social Media Usage | JOY | 1.3 |
| Urban Lifestyle | OPEN | 1.27 |
| Early Adopter Mentality | POWER | 1.2 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Germany | 6.7% |
| United Kingdom | 6.4% |
See Freestyle swimming audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Freestyle swimming have in Germany?
Freestyle swimming has an estimated audience of 2,158,235 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Freestyle swimming fans?
50.9% of Freestyle swimming fans are female, 49.1% are male, with an average age of 38.9 years.
Which brands do Freestyle swimming fans like most?
Freestyle swimming fans show strongest brand affinity for Love Actually (20.03×), Yandex (11.94×), and Scooby-Doo (6.96×) over the country average.
Where do Freestyle swimming fans live in Germany?
Freestyle swimming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 443,120), Bayern (reach 342,369), and Baden-Württemberg (reach 290,912). These three regions account for the largest share of the active audience.
What other brands do Freestyle swimming fans also like?
Beyond Freestyle swimming itself, the audience over-indexes on Yandex (11.94×), Scooby-Doo (6.96×), Small Business Administration (11.98×), and Croatia national football team (13.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freestyle swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.