Freestyle swimming Audience in United States

Freestyle swimming logo

Freestyle swimming has an estimated audience of 7,744,798 people in United States. 60.5% are female, 39.5% are male, average age 37.6. Top regions: California, New York, Texas. Top brand affinities: Home construction, Combat sport, Elsword, Bank account, JDSU.

The average Freestyle swimming fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home construction, Combat sport, Elsword, with strongest over-indexing on Home construction (2.27× the country average). Demographically, the Freestyle swimming audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Freestyle swimming fans

Demographic split for Freestyle swimming audience in United States
MetricValue
Female60.5%
Male39.5%
Average age37.6
Estimated audience size7,744,798

Audience persona

The typical Freestyle swimming fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Freestyle swimming in United States
RegionReachAffinity
California1,172,2141.38×
New York900,2302.08×
Texas640,8760.96×
Florida516,4920.99×
Illinois292,6091.13×
Pennsylvania260,2281×
New Jersey255,2811.3×
Virginia248,4231.32×
North Carolina238,1981.02×
Georgia223,4960.94×
Ohio212,3860.89×
Washington208,2551.34×
Massachusetts204,9171.34×
Michigan197,8650.98×
Maryland181,7471.36×
Arizona133,7450.85×
Indiana133,2770.94×
Colorado131,8451.08×
Minnesota121,2471.09×
Tennessee120,7770.78×
Wisconsin114,2780.98×
Missouri113,1500.91×
Oregon103,5761.17×
South Carolina85,2710.73×
Connecticut83,7631.08×
Utah83,1011.2×
Louisiana70,6190.71×
Kentucky65,0010.67×
Iowa64,0671×
Alabama62,9180.58×
Oklahoma59,1470.69×
Nevada57,7030.77×
Kansas53,6430.88×
Hawaii51,2321.54×
Idaho44,1151.14×
Arkansas41,3280.65×
Mississippi37,4440.59×
Nebraska37,0330.95×
Washington, District of Columbia34,2151.47×
New Mexico32,3290.83×
West Virginia28,1010.78×
Maine27,5590.99×
New Hampshire27,0130.89×
Rhode Island19,3770.79×
Alaska17,7611.07×
Montana17,1120.8×
Delaware16,0180.75×
South Dakota15,2820.85×
North Dakota13,3130.84×
Vermont13,1940.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freestyle swimming audience
BrandAffinityCategory
Home construction2.27×Home & Garden
Combat sport2.47×Sports
Elsword18.26×Games
Bank account2.28×Business & Career
JDSU2.7×Business & Career
Progressive rock1.81×Music & Radio
Nationality1.61×Politics & Society
Staycation1.61×Home & Garden
Corona (band)2.73×Music & Radio
Acoustic music2.07×Music & Radio
Panama1.64×Travel & Leisure
Ellen Burstyn3.92×Movies & TV
Urban horticulture1.54×Home & Garden
Notre Dame Fighting Irish football2.12×Sports
A Streetcar Named Desire (1951 film)4.72×Movies & TV
Home staging2.16×Home & Garden
Consequence (rapper)2.56×Music & Radio
Dental hygienist2.62×Health
N1 road (South Africa)1.59×Travel & Leisure
Graham Greene2.07×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freestyle swimming audience
TraitClusterScore
ExtroversionTHRILL1.64
Early Adopter MentalityPOWER1.55
Sports ActivityPOWER1.39
Luxury OrientationPREMIUM1.36
Career OrientationPOWER1.25
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Freestyle swimming
CountryShare
United States24.0%
Germany6.7%
United Kingdom6.4%

See Freestyle swimming audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Freestyle swimming have in United States?

Freestyle swimming has an estimated audience of 7,744,798 people in United States, concentrated in California and New York.

What is the gender split and age of Freestyle swimming fans?

60.5% of Freestyle swimming fans are female, 39.5% are male, with an average age of 37.6 years.

Which brands do Freestyle swimming fans like most?

Freestyle swimming fans show strongest brand affinity for Home construction (2.27×), Combat sport (2.47×), and Elsword (18.26×) over the country average.

Where do Freestyle swimming fans live in United States?

Freestyle swimming fans in United States are most concentrated in California (reach 1,172,214), New York (reach 900,230), and Texas (reach 640,876). These three regions account for the largest share of the active audience.

What other brands do Freestyle swimming fans also like?

Beyond Freestyle swimming itself, the audience over-indexes on Combat sport (2.47×), Elsword (18.26×), Bank account (2.28×), and JDSU (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freestyle swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.