Rascasse Audience Intelligence

Freestyle swimming Audience in United States

A data profile of the people who buy, follow and care about Freestyle swimming in United States — modelled from more than twelve digital signal sources. Freestyle swimming has an estimated audience of 7,744,798 people in United States.

#66among Sport in United States#2800among Topic in United States#371in Sports

The average Freestyle swimming fan in United States is 37.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Swimming pool, Decoration, Tattoos, with strongest over-indexing on Swimming pool (2.86× the country average).

Demographically, the Freestyle swimming audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freestyle swimming fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Swimming pool.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freestyle swimming profile in United States.

Audience size
7.7M
in United States
Gender
60.5%♀
39.5% male
Age
37.6
average years
Country rank
#4587
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freestyle swimming fans

60.5% are female, 39.5% are male, average age 37.6.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Freestyle swimming audience in United States
MetricValue
Female60.5%
Male39.5%
Average age37.6
Estimated audience size7,744,798
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Freestyle swimming audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Freestyle swimming audience comes from United States.

Worldwide audience distribution share by country for Freestyle swimming
CountryShare
United States24.0%
Germany6.7%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freestyle swimming audience in United States is strongest.

Fig. 05

Top regions by affinity

Freestyle swimming fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M2.83×
02Hawaii~50K1.37×
03California~1M1.30×
04Washington~200K1.26×
05Virginia~200K1.23×
06Maryland~200K1.23×
07New Jersey~200K1.22×
08Massachusetts~200K1.22×
09Washington, District of Columbia~30K1.21×
10Utah~80K1.14×
11Oregon~100K1.12×
12Illinois~300K1.09×
13Connecticut~80K1.07×
14Alaska~20K1.06×
15Idaho~40K1.04×
16North Carolina~200K1.03×
17Colorado~100K1.03×
18Vermont~10K1.03×
19Minnesota~100K1.01×
20Pennsylvania~300K1.00×
21Nebraska~40K1.00×
22Wisconsin~100K0.97×
23Iowa~60K0.97×
24Maine~30K0.97×
25North Dakota~20K0.97×
26New Hampshire~30K0.96×
27South Dakota~20K0.96×
28Indiana~100K0.95×
29Kansas~60K0.95×
30Texas~600K0.94×
31Florida~500K0.94×
32Rhode Island~20K0.94×
33Montana~20K0.94×
34Georgia~200K0.93×
35Michigan~200K0.93×
36Delaware~20K0.93×
37Nevada~70K0.92×
38New Mexico~40K0.92×
39Missouri~100K0.91×
40West Virginia~30K0.91×
41Arizona~100K0.87×
42Ohio~200K0.86×
43Arkansas~50K0.85×
44Mississippi~50K0.85×
45Oklahoma~70K0.84×
46Louisiana~80K0.83×
47South Carolina~100K0.82×
48Kentucky~80K0.82×
49Tennessee~100K0.80×
50Alabama~80K0.78×
Fig. 06

Affinity by region

Affinity by region — Freestyle swimming, United States
0.78×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freestyle swimming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freestyle swimming audience
#·InterestCategoryAffinity×
01DecorationHome & Garden5.84×
02CheeseburgerFood & Beverages5.28×
03Moving companyHome & Garden4.73×
04CostumeFashion & Accessoires3.94×
05Street danceSports3.53×
06OtakuLiterature3.44×
07CrochetHome & Garden3.39×
08EmbroideryHome & Garden2.90×
09Swimming poolSports2.86×
10Acoustic guitarMusic & Radio2.66×
11PianoMusic & Radio2.56×
12TattoosFashion & Accessoires2.28×
13TrousersFashion & Accessoires2.09×
14Men's clothingFashion & Accessoires2.08×
15Electric guitarMusic & Radio2.03×
16Real Madrid C.F.Sports1.84×
17Financial servicesBusiness & Career1.68×
18Musical instrumentMusic & Radio1.65×
19FIFA World CupSports1.60×
20Las VegasTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freestyle swimming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freestyle swimming audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.59×
Career OrientationPOWER1.43×
Early Adopter MentalityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freestyle swimming audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.72×
IndividualismJOY0.84×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freestyle swimming have in United States?

Freestyle swimming has an estimated audience of 7,744,798 people in United States, concentrated in New York and California.

02

What is the gender split and age of Freestyle swimming fans?

60.5% of Freestyle swimming fans are female, 39.5% are male, with an average age of 37.6 years.

03

Which brands do Freestyle swimming fans like most?

Freestyle swimming fans show strongest brand affinity for Swimming pool (2.86×), Decoration (5.84×), and Tattoos (2.28×) over the country average.

04

Where do Freestyle swimming fans live in United States?

Freestyle swimming fans in United States are most concentrated in New York (reach ~1M), California (reach ~1M), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Freestyle swimming fans also like?

Beyond Freestyle swimming itself, the audience over-indexes on Decoration (5.84×), Tattoos (2.28×), Cheeseburger (5.28×), and Costume (3.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Freestyle swimming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freestyle swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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