Ironman Triathlon Audience in Germany
Ironman Triathlon has an estimated audience of 467,575 people in Germany. 45.5% are female, 54.5% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bodybuilding & Fitness, Crossfit Training, Borussia Dortmund, Gymshark, Road running.
The average Ironman Triathlon fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bodybuilding & Fitness, Crossfit Training, Borussia Dortmund, with strongest over-indexing on Bodybuilding & Fitness (6.44× the country average). Demographically, the Ironman Triathlon audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Triathlon
Demographics of Ironman Triathlon fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 36.0 |
| Estimated audience size | 467,575 |
Audience persona
The typical Ironman Triathlon fan in Germany is balanced, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Bodybuilding & Fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,274 | 1.18× |
| Bayern | 85,266 | 1.12× |
| Baden-Württemberg | 71,869 | 1.11× |
| Niedersachsen | 49,982 | 1.08× |
| Hessen | 44,521 | 1.23× |
| Rheinland-Pfalz | 24,323 | 1.02× |
| Berlin | 22,468 | 1.06× |
| Sachsen | 18,712 | 0.8× |
| Schleswig-Holstein | 17,943 | 1.05× |
| Brandenburg | 14,343 | 0.97× |
| Hamburg | 13,279 | 1.24× |
| Sachsen-Anhalt | 10,309 | 0.84× |
| Thüringen | 10,158 | 0.84× |
| Mecklenburg-Vorpommern | 7,383 | 0.81× |
| Saarland | 4,318 | 0.74× |
| Bremen | 3,778 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bodybuilding & Fitness | 6.44× | Sports |
| Crossfit Training | 6.2× | Sports |
| Borussia Dortmund | 1.79× | Sports |
| Gymshark | 5.8× | Sports |
| Road running | 4.03× | Sports |
| FC Bayern Munich | 1.59× | Sports |
| Fitness and figure competition | 3.5× | Sports |
| Barbell | 3.71× | Sports |
| FIFA World Cup | 1.54× | Sports |
| Squat (exercise) | 4× | Sports |
| Sprint (running) | 3.77× | Sports |
| Track and field | 3.59× | Sports |
| Natural bodybuilding | 3.36× | Sports |
| Push-up | 3.36× | Sports |
| Finch | 2.43× | Music & Radio |
| Deutschrap | 2.71× | Music & Radio |
| Haftbefehl | 3.18× | Music & Radio |
| Eintracht Frankfurt | 1.62× | Sports |
| Paris Saint-Germain | 3.15× | Sports |
| Bavaria | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.59 |
| Sustainability | BALANCE | 1.57 |
| DIY Mentality | THRILL | 1.31 |
| Career Orientation | POWER | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.4% |
| Switzerland | 9.2% |
| Austria | 6.7% |
See Ironman Triathlon audiences in other countries
More Triathlon audiences in Germany
- Ironman 70.3 (568,385)
- Ironman World Championship (451,496)
- Ironman Germany (178,895)
- XTERRA Triathlon (121,678)
- Challenge Roth (120,727)
Frequently asked questions
How many fans does Ironman Triathlon have in Germany?
Ironman Triathlon has an estimated audience of 467,575 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ironman Triathlon fans?
45.5% of Ironman Triathlon fans are female, 54.5% are male, with an average age of 36.0 years.
Which brands do Ironman Triathlon fans like most?
Ironman Triathlon fans show strongest brand affinity for Bodybuilding & Fitness (6.44×), Crossfit Training (6.2×), and Borussia Dortmund (1.79×) over the country average.
Where do Ironman Triathlon fans live in Germany?
Ironman Triathlon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,274), Bayern (reach 85,266), and Baden-Württemberg (reach 71,869). These three regions account for the largest share of the active audience.
What other brands do Ironman Triathlon fans also like?
Beyond Ironman Triathlon itself, the audience over-indexes on Crossfit Training (6.2×), Borussia Dortmund (1.79×), Gymshark (5.8×), and Road running (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ironman Triathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.