Rascasse Audience Intelligence

Ironman Triathlon Audience in Germany

A data profile of the people who buy, follow and care about Ironman Triathlon in Germany — modelled from more than twelve digital signal sources. Ironman Triathlon has an estimated audience of 475,611 people in Germany.

#2among Triathlon in Germany#163among Event in Germany#970in Sports

The average Ironman Triathlon fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bodybuilding & Fitness, Crossfit Training, Gymshark, with strongest over-indexing on Bodybuilding & Fitness (6.44× the country average).

Demographically, the Ironman Triathlon audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ironman Triathlon fan in Germany is balanced, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bodybuilding & Fitness.

Category: Sports · Type: Event · Subtype: Triathlon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ironman Triathlon profile in Germany.

Audience size
476K
in Germany
Gender
45.5%♀
54.5% male
Age
36.0
average years
Country rank
#12247
Event in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ironman Triathlon fans

45.5% are female, 54.5% are male, average age 36.0.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Ironman Triathlon audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age36.0
Estimated audience size475,611
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Ironman Triathlon audience in Germany
Age bracketShare%
16-1926%
20-2923%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Ironman Triathlon audience comes from Germany.

Worldwide audience distribution share by country for Ironman Triathlon
CountryShare
Germany56.4%
Switzerland9.2%
Austria6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ironman Triathlon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ironman Triathlon fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.23×
02Hessen~40K1.19×
03Nordrhein-Westfalen~100K1.14×
04Bayern~80K1.08×
05Baden-Württemberg~70K1.08×
06Niedersachsen~50K1.06×
07Schleswig-Holstein~20K1.04×
08Rheinland-Pfalz~20K1.03×
09Berlin~20K1.00×
10Brandenburg~10K0.98×
11Bremen~4K0.96×
12Sachsen-Anhalt~10K0.86×
13Thüringen~10K0.86×
14Sachsen~20K0.85×
15Mecklenburg-Vorpommern~8K0.84×
16Saarland~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Ironman Triathlon, Germany
0.84×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ironman Triathlon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ironman Triathlon audience
#·InterestCategoryAffinity×
01Bodybuilding & FitnessSports6.44×
02Crossfit TrainingSports6.20×
03GymsharkSports5.80×
04Road runningSports4.03×
05Squat (exercise)Sports4.00×
06Sprint (running)Sports3.77×
07BarbellSports3.71×
08Track and fieldSports3.59×
09Fitness and figure competitionSports3.50×
10Natural bodybuildingSports3.36×
11Push-upSports3.36×
12HaftbefehlMusic & Radio3.18×
13Paris Saint-GermainSports3.15×
14DeutschrapMusic & Radio2.71×
15Manchester City F.C.Sports2.45×
16Borussia DortmundSports1.79×
17BavariaTravel & Leisure1.73×
18Eintracht FrankfurtSports1.62×
19FC Bayern MunichSports1.59×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ironman Triathlon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ironman Triathlon audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.46×
Risk AppetiteTHRILL1.30×
Sports ActivityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ironman Triathlon audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.50×
IndulgenceJOY0.55×
IndividualismJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ironman Triathlon have in Germany?

Ironman Triathlon has an estimated audience of 475,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ironman Triathlon fans?

45.5% of Ironman Triathlon fans are female, 54.5% are male, with an average age of 36.0 years.

03

Which brands do Ironman Triathlon fans like most?

Ironman Triathlon fans show strongest brand affinity for Bodybuilding & Fitness (6.44×), Crossfit Training (6.2×), and Gymshark (5.8×) over the country average.

04

Where do Ironman Triathlon fans live in Germany?

Ironman Triathlon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ironman Triathlon fans also like?

Beyond Ironman Triathlon itself, the audience over-indexes on Crossfit Training (6.2×), Gymshark (5.8×), FC Bayern Munich (1.59×), and Borussia Dortmund (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Triathlon audiences in Germany

See Ironman Triathlon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ironman Triathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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