Rascasse Audience Intelligence

Ironman Triathlon Audience in United States

A data profile of the people who buy, follow and care about Ironman Triathlon in United States — modelled from more than twelve digital signal sources. Ironman Triathlon has an estimated audience of 49,784 people in United States.

#10among Triathlon in United States#1607among Event in United States#11335in Sports

The average Ironman Triathlon fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gemini, Middle-distance running, Road running, with strongest over-indexing on Gemini (1.67× the country average).

Demographically, the Ironman Triathlon audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ironman Triathlon fan in United States is more male, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Gemini.

Category: Sports · Type: Event · Subtype: Triathlon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Ironman Triathlon profile in United States.

Audience size
50K
in United States
Gender
40.5%♀
59.5% male
Age
36.0
average years
Country rank
#99471
Event in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ironman Triathlon fans

40.5% are female, 59.5% are male, average age 36.0.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Ironman Triathlon audience in United States
MetricValue
Female40.5%
Male59.5%
Average age36.0
Estimated audience size49,784
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Ironman Triathlon audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Ironman Triathlon audience comes from United States.

Worldwide audience distribution share by country for Ironman Triathlon
CountryShare
Germany58.6%
Switzerland9.5%
Austria6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ironman Triathlon audience in United States is strongest.

Fig. 05

Top regions by affinity

Ironman Triathlon fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~1K1.30×
02Utah<1K1.30×
03Texas~5K1.19×
04Hawaii<1K1.18×
05Idaho<1K1.16×
06California~6K1.12×
07Oklahoma<1K1.12×
08Alaska<1K1.12×
09Alabama<1K1.11×
10Florida~4K1.10×
11Indiana<1K1.08×
12Nevada<1K1.08×
13Arkansas<1K1.08×
14New Mexico<1K1.08×
15Georgia~2K1.07×
16Washington~1K1.07×
17Kentucky<1K1.06×
18Tennessee~1K1.05×
19Missouri<1K1.05×
20Iowa<1K1.03×
21Kansas<1K1.03×
22Illinois~2K1.02×
23Michigan~1K1.02×
24Colorado<1K1.00×
25Oregon<1K0.99×
26Nebraska<1K0.99×
27North Carolina~1K0.98×
28South Carolina<1K0.98×
29Louisiana<1K0.98×
30Ohio~1K0.97×
31Connecticut<1K0.97×
32New Jersey~1K0.96×
33Virginia~1K0.96×
34Wisconsin<1K0.96×
35New York~3K0.94×
36West Virginia<1K0.94×
37Maryland<1K0.93×
38Mississippi<1K0.93×
39Pennsylvania~2K0.92×
40North Dakota<1K0.92×
41Minnesota<1K0.91×
42Wyoming<1K0.91×
43Massachusetts<1K0.90×
44Montana<1K0.90×
45South Dakota<1K0.89×
46New Hampshire<1K0.86×
47Maine<1K0.83×
48Rhode Island<1K0.82×
49Delaware<1K0.82×
50Washington, District of Columbia<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Ironman Triathlon, United States
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ironman Triathlon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ironman Triathlon audience
#·InterestCategoryAffinity×
01Ironman 70.3Sports6.95×
0210,000 metresSports6.27×
03Middle-distance runningSports5.71×
04Cross country runningSports3.77×
055K runSports3.58×
06GymsharkSports3.54×
07Road runningSports3.14×
08Bodybuilding & FitnessSports3.05×
09Fitness and figure competitionSports2.88×
10Healthy habitsHealth2.17×
11OutdoorsTravel & Leisure2.14×
12Muscle & FitnessSports2.05×
13Men's FitnessSports2.04×
14Dog loversPets & Animals1.87×
15GeminiMusic & Radio1.67×
161080iTechnology & Electronics1.66×
17Strength trainingSports1.65×
18NBA playoffsSports1.63×
19Planet FitnessSports1.61×
20SpectrumMusic & Radio1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ironman Triathlon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ironman Triathlon audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.42×
Luxury OrientationPREMIUM1.34×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ironman Triathlon audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
CreativityOPEN0.67×
Need for SecurityCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ironman Triathlon have in United States?

Ironman Triathlon has an estimated audience of 49,784 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ironman Triathlon fans?

40.5% of Ironman Triathlon fans are female, 59.5% are male, with an average age of 36.0 years.

03

Which brands do Ironman Triathlon fans like most?

Ironman Triathlon fans show strongest brand affinity for Gemini (1.67×), Middle-distance running (5.71×), and Road running (3.14×) over the country average.

04

Where do Ironman Triathlon fans live in United States?

Ironman Triathlon fans in United States are most concentrated in California (reach ~6K), Texas (reach ~5K), and Florida (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do Ironman Triathlon fans also like?

Beyond Ironman Triathlon itself, the audience over-indexes on Middle-distance running (5.71×), Road running (3.14×), Planet Fitness (1.61×), and Healthy habits (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Triathlon audiences in United States

See Ironman Triathlon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ironman Triathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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