Rascasse Audience Intelligence

5K run Audience in United States

A data profile of the people who buy, follow and care about 5K run in United States — modelled from more than twelve digital signal sources. 5K run has an estimated audience of 7,843,048 people in United States.

#65among Sport in United States#2769among Topic in United States#364in Sports

The average 5K run fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Physical fitness, Winter Olympic Games, New York City Marathon, with strongest over-indexing on Physical fitness (1.61× the country average).

Demographically, the 5K run audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 5K run fan in United States is balanced, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Physical fitness.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 5K run profile in United States.

Audience size
7.8M
in United States
Gender
45.4%♀
54.6% male
Age
36.3
average years
Country rank
#4515
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 5K run fans

45.4% are female, 54.6% are male, average age 36.3.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for 5K run audience in United States
MetricValue
Female45.4%
Male54.6%
Average age36.3
Estimated audience size7,843,048
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the 5K run audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

22.7%

of the worldwide 5K run audience comes from United States.

Worldwide audience distribution share by country for 5K run
CountryShare
United States22.7%
Japan8.3%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 5K run audience in United States is strongest.

Fig. 05

Top regions by affinity

5K run fans by region: top regions in United States
#RegionReachAffinity×
01California~2M2.25×
02New Jersey~300K1.58×
03Texas~1M1.57×
04Georgia~300K1.32×
05Washington~200K1.32×
06Florida~700K1.30×
07Arizona~200K1.28×
08Maryland~200K1.27×
09Hawaii~40K1.21×
10Illinois~300K1.20×
11Oregon~100K1.20×
12New York~500K1.19×
13Nevada~90K1.17×
14Virginia~200K1.11×
15New Mexico~40K1.08×
16North Carolina~200K1.06×
17Louisiana~100K1.06×
18Oklahoma~90K1.06×
19Massachusetts~200K1.01×
20Connecticut~80K1.01×
21Pennsylvania~300K1.00×
22Alabama~100K1.00×
23Washington, District of Columbia~20K1.00×
24Delaware~20K0.99×
25Rhode Island~20K0.98×
26Michigan~200K0.97×
27Indiana~100K0.97×
28Mississippi~60K0.97×
29Kansas~60K0.95×
30Tennessee~100K0.92×
31South Carolina~100K0.91×
32Wisconsin~100K0.91×
33Arkansas~60K0.91×
34Alaska~20K0.91×
35Missouri~100K0.90×
36Minnesota~100K0.90×
37North Dakota~10K0.90×
38Vermont~10K0.90×
39Nebraska~30K0.89×
40South Dakota~20K0.89×
41Ohio~200K0.88×
42Kentucky~90K0.88×
43Utah~60K0.88×
44Idaho~30K0.88×
45Colorado~100K0.86×
46Montana~20K0.86×
47West Virginia~30K0.84×
48New Hampshire~30K0.83×
49Maine~20K0.82×
50Iowa~50K0.81×
Fig. 06

Affinity by region

Affinity by region — 5K run, United States
0.81×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 5K run audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 5K run audience
#·InterestCategoryAffinity×
01New York City MarathonSports9.17×
02BiohackingTechnology & Electronics6.98×
03Winter Olympic GamesSports6.19×
04Half marathonSports5.70×
05Family carCars & Mobility4.28×
06High-intensity interval trainingSports3.77×
07Natural foodsFood & Beverages3.72×
08City BankBusiness & Career3.20×
09CrossFitSports3.16×
10Track and fieldSports2.57×
11PhilanthropyArts & Culture2.43×
12GymnasticsSports2.39×
13Fast food restaurantsFood & Beverages2.29×
14SunglassesFashion & Accessoires1.93×
15LeatherFashion & Accessoires1.69×
16Trader Joe'sShopping1.65×
17Quality of lifeHealth1.64×
18Physical fitnessSports1.61×
19ToysGames1.60×
20HobbyHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 5K run audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 5K run audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
IndulgenceJOY1.55×
Healthy LifestyleBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 5K run audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
Quality AwarenessPREMIUM0.82×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 5K run have in United States?

5K run has an estimated audience of 7,843,048 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 5K run fans?

45.4% of 5K run fans are female, 54.6% are male, with an average age of 36.3 years.

03

Which brands do 5K run fans like most?

5K run fans show strongest brand affinity for Physical fitness (1.61×), Winter Olympic Games (6.19×), and New York City Marathon (9.17×) over the country average.

04

Where do 5K run fans live in United States?

5K run fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do 5K run fans also like?

Beyond 5K run itself, the audience over-indexes on Winter Olympic Games (6.19×), New York City Marathon (9.17×), CrossFit (3.16×), and Track and field (2.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See 5K run audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 5K run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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