5K run Audience in United States

5K run has an estimated audience of 7,843,048 people in United States. 45.4% are female, 54.6% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average 5K run fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the 5K run audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of 5K run fans

Demographic split for 5K run audience in United States
MetricValue
Female45.4%
Male54.6%
Average age36.3
Estimated audience size7,843,048

Audience persona

The typical 5K run fan in United States is balanced, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for 5K run in United States
RegionReachAffinity
California2,162,9352.51×
Texas1,131,1211.68×
Florida735,6061.39×
New York560,8331.28×
Illinois349,7271.34×
Georgia336,5531.39×
New Jersey328,9011.65×
Pennsylvania278,8931.06×
North Carolina257,0171.09×
Washington232,8951.48×
Virginia224,1431.17×
Arizona209,5841.31×
Michigan206,6101.01×
Ohio205,4180.85×
Maryland178,1241.32×
Massachusetts165,4221.07×
Indiana144,8121.01×
Tennessee137,2240.87×
Colorado110,2260.89×
Missouri110,1930.87×
Wisconsin108,5510.92×
Minnesota102,6360.91×
Oregon99,7231.11×
Alabama99,1450.9×
Louisiana95,7920.95×
Oklahoma94,9121.09×
South Carolina94,3670.8×
Nevada93,5491.23×
Kentucky81,1680.83×
Connecticut77,1650.98×
Mississippi56,5060.87×
Utah56,1560.8×
Kansas55,7260.9×
Arkansas50,1990.78×
Iowa44,7230.69×
Hawaii43,3451.29×
New Mexico39,9371.02×
Nebraska31,1140.79×
Idaho31,0160.79×
Washington, District of Columbia26,2391.11×
Rhode Island22,7640.91×
West Virginia21,1470.58×
Delaware18,6130.86×
New Hampshire18,4490.6×
Maine13,8480.49×
Montana11,9040.55×
South Dakota11,7490.65×
Alaska9,9310.59×
North Dakota9,8800.61×
Vermont8,2740.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 5K run audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Houston Astros8.9×Sports
Charles, Prince of Wales18.87×Politics & Society
New York City Marathon11.4×Sports
Los Angeles Dodgers4.61×Sports
Wedding dress4.09×Fashion & Accessoires
Scooby-Doo2.97×Movies & TV
Do it yourself (DIY)1.78×Home & Garden
Protein Shake12.2×Food & Beverages
Winter Olympic Games5.81×Sports
FIFA World Cup1.86×Sports
Payment card8.17×Fashion & Accessoires
CrossFit2.92×Sports
Livemusic2.37×Music & Radio
Alpine skiing3.29×Sports
Natural foods3.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 5K run audience
TraitClusterScore
Sports ActivityPOWER1.61
Healthy LifestyleBALANCE1.6
SustainabilityBALANCE1.59
Early Adopter MentalityPOWER1.44
LGBTQ+ IdentityOPEN1.41
Luxury OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for 5K run
CountryShare
United States22.7%
Japan8.3%
United Kingdom6.5%

See 5K run audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does 5K run have in United States?

5K run has an estimated audience of 7,843,048 people in United States, concentrated in California and Texas.

What is the gender split and age of 5K run fans?

45.4% of 5K run fans are female, 54.6% are male, with an average age of 36.3 years.

Which brands do 5K run fans like most?

5K run fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do 5K run fans live in United States?

5K run fans in United States are most concentrated in California (reach 2,162,935), Texas (reach 1,131,121), and Florida (reach 735,606). These three regions account for the largest share of the active audience.

What other brands do 5K run fans also like?

Beyond 5K run itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 5K run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.