Middle-distance running Audience in United States
Middle-distance running has an estimated audience of 6,520,543 people in United States. 41.2% are female, 58.8% are male, average age 34.8. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, ASICS, Nike+.
Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (52.94× the country average). Demographically, the Middle-distance running audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Middle-distance running fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 34.8 |
| Estimated audience size | 6,520,543 |
Audience persona
The typical Middle-distance running fan in United States is more male, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 52.94× | Cars & Mobility |
| Honda HR-V | 35.29× | Cars & Mobility |
| Pre-school playgroup | 39.45× | Kids & Family |
| ASICS | 9.55× | Fashion & Accessoires |
| Nike+ | 10.49× | Sports |
| New Balance | 5.37× | Fashion & Accessoires |
| Winter Olympic Games | 10.07× | Sports |
| Jeep Grand Cherokee | 9.56× | Cars & Mobility |
| Roland Garros | 18.84× | Sports |
| Nike | 3.81× | Fashion & Accessoires |
| Patagonia | 6.02× | Fashion & Accessoires |
| Livemusic | 3.7× | Music & Radio |
| Jean Paul Gaultier | 12.18× | Fashion & Accessoires |
| Urban Outfitters | 4.53× | Shopping |
| Wedding dress | 4.81× | Fashion & Accessoires |
| Disneyland Paris | 7.64× | Travel & Leisure |
| Tough Mudder | 7.87× | Sports |
| Natural foods | 4.82× | Food & Beverages |
| Supreme | 5.05× | Fashion & Accessoires |
| Chicago Marathon | 10.37× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.49 |
| Sports Activity | POWER | 2.07 |
| LGBTQ+ Identity | OPEN | 1.82 |
| Healthy Lifestyle | BALANCE | 1.81 |
| Indulgence | JOY | 1.81 |
| Early Adopter Mentality | POWER | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Japan | 10.8% |
| Spain | 6.7% |
See Middle-distance running audiences in other countries
- Middle-distance running — Germany
- Middle-distance running — United Kingdom
- Middle-distance running — France
- Middle-distance running — Italy
- Middle-distance running — Spain
- Middle-distance running — Brazil
- Middle-distance running — Japan
- Middle-distance running — South Korea
- Middle-distance running — India
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How to read this data
Audience size is the estimated number of people in United States who actively search for Middle-distance running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.