Rascasse Audience Intelligence

Middle-distance running Audience in United States

A data profile of the people who buy, follow and care about Middle-distance running in United States — modelled from more than twelve digital signal sources. Middle-distance running has an estimated audience of 6,520,543 people in United States.

#78among Sport in United States#3179among Topic in United States#451in Sports

The average Middle-distance running fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Winter Olympic Games, CrossFit, Roland Garros, with strongest over-indexing on Winter Olympic Games (13.19× the country average).

Demographically, the Middle-distance running audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Middle-distance running fan in United States is more male, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Winter Olympic Games.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Middle-distance running profile in United States.

Audience size
6.5M
in United States
Gender
41.2%♀
58.8% male
Age
34.8
average years
Country rank
#5337
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Middle-distance running fans

41.2% are female, 58.8% are male, average age 34.8.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Middle-distance running audience in United States
MetricValue
Female41.2%
Male58.8%
Average age34.8
Estimated audience size6,520,543
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Middle-distance running audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Middle-distance running audience comes from United States.

Worldwide audience distribution share by country for Middle-distance running
CountryShare
United States19.2%
Japan10.8%
Spain6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Middle-distance running audience in United States is strongest.

Fig. 05

Top regions by affinity

Middle-distance running fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.20×
02Rhode Island~20K1.14×
03South Dakota~20K1.14×
04Vermont~10K1.10×
05Maine~30K1.09×
06Delaware~20K1.09×
07Hawaii~30K1.07×
08Montana~20K1.07×
09New Hampshire~30K1.06×
10Washington, District of Columbia~20K1.06×
11West Virginia~30K1.04×
12Nebraska~30K1.03×
13North Dakota~10K1.03×
14Arkansas~50K1.02×
15Idaho~30K1.02×
16Mississippi~50K1.01×
17New Mexico~30K1.01×
18Iowa~50K1.00×
19Kansas~50K1.00×
20Oklahoma~70K0.98×
21Louisiana~80K0.97×
22Kentucky~80K0.97×
23Oregon~70K0.97×
24Connecticut~60K0.97×
25Nevada~60K0.97×
26Utah~60K0.97×
27Alabama~90K0.96×
28Missouri~100K0.95×
29South Carolina~90K0.95×
30Wisconsin~90K0.95×
31Tennessee~100K0.94×
32Indiana~100K0.94×
33Maryland~100K0.94×
34Colorado~100K0.94×
35Minnesota~90K0.94×
36Arizona~100K0.93×
37Massachusetts~100K0.93×
38Virginia~100K0.92×
39Washington~100K0.92×
40Michigan~200K0.91×
41New Jersey~200K0.91×
42Ohio~200K0.90×
43Georgia~200K0.90×
44North Carolina~200K0.90×
45Pennsylvania~200K0.89×
46Illinois~200K0.88×
47New York~300K0.84×
48Florida~400K0.83×
49Texas~400K0.79×
50California~500K0.75×
Fig. 06

Affinity by region

Affinity by region — Middle-distance running, United States
0.75×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Middle-distance running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Middle-distance running audience
#·InterestCategoryAffinity×
01Roland GarrosSports18.84×
02Winter Olympic GamesSports13.19×
03Fish and chipsFood & Beverages8.49×
04CrossFitSports6.58×
05Natural foodsFood & Beverages6.23×
06Wedding dressFashion & Accessoires5.14×
07GymnasticsSports4.63×
08Outback SteakhouseFood & Beverages4.55×
09Fast food restaurantsFood & Beverages4.50×
10Haute coutureFashion & Accessoires4.33×
11PhilanthropyArts & Culture4.08×
12SunglassesFashion & Accessoires3.45×
13Track and fieldSports3.33×
14Online gamesGames2.89×
15ToysGames2.85×
16LeatherFashion & Accessoires2.71×
17Quality of lifeHealth2.49×
18ShoesFashion & Accessoires2.27×
19Luxury goodsFashion & Accessoires2.21×
20Physical fitnessSports2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Middle-distance running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Middle-distance running audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.86×
Convenience OrientationPREMIUM2.36×
Luxury OrientationPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Middle-distance running audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.67×
IndividualismJOY0.79×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Middle-distance running have in United States?

Middle-distance running has an estimated audience of 6,520,543 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Middle-distance running fans?

41.2% of Middle-distance running fans are female, 58.8% are male, with an average age of 34.8 years.

03

Which brands do Middle-distance running fans like most?

Middle-distance running fans show strongest brand affinity for Winter Olympic Games (13.19×), CrossFit (6.58×), and Roland Garros (18.84×) over the country average.

04

Where do Middle-distance running fans live in United States?

Middle-distance running fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Middle-distance running fans also like?

Beyond Middle-distance running itself, the audience over-indexes on CrossFit (6.58×), Roland Garros (18.84×), Natural foods (6.23×), and Fast food restaurants (4.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Middle-distance running audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Middle-distance running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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