Speedo Audience in United States

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Speedo has an estimated audience of 1,013,109 people in United States. 79.8% are female, 20.2% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Bank account, Home equity, Product design, Natural rubber.

The average Speedo fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Bank account, Home equity, with strongest over-indexing on Elsword (21.23× the country average). Demographically, the Speedo audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Swimming

Demographics of Speedo fans

Demographic split for Speedo audience in United States
MetricValue
Female79.8%
Male20.2%
Average age39.1
Estimated audience size1,013,109

Audience persona

The typical Speedo fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Speedo in United States
RegionReachAffinity
California149,5261.34×
Texas96,6001.11×
Florida78,7911.15×
New York70,2081.24×
Illinois37,9161.12×
Pennsylvania35,9601.05×
North Carolina32,6231.07×
Georgia31,5071.01×
Ohio30,7800.99×
New Jersey29,1681.13×
Virginia28,4511.15×
Michigan26,1300.99×
Washington23,0211.13×
Massachusetts22,6101.13×
Indiana19,9421.08×
Maryland19,6221.13×
Arizona19,1600.93×
Tennessee18,4200.91×
Missouri15,2010.93×
Colorado15,1590.95×
Minnesota15,1281.04×
Wisconsin14,9850.98×
South Carolina13,5320.89×
Alabama12,3630.87×
Kentucky12,3370.97×
Louisiana12,2690.94×
Connecticut11,3991.12×
Oregon11,3650.98×
Oklahoma10,0750.9×
Nevada9,1780.94×
Utah9,1011×
Iowa8,4031.01×
Arkansas8,0010.96×
Kansas7,7070.97×
Mississippi7,2140.86×
Hawaii6,5501.5×
Nebraska4,5960.9×
New Mexico4,5000.89×
Idaho4,4020.87×
West Virginia4,1070.87×
Maine3,8461.06×
Washington, District of Columbia3,6761.21×
New Hampshire3,4420.86×
Rhode Island2,9020.9×
Delaware2,3920.86×
Montana2,2170.79×
Alaska2,1540.99×
South Dakota1,9050.81×
North Dakota1,7380.83×
Vermont1,5950.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Speedo audience
BrandAffinityCategory
Elsword21.23×Games
Bank account2.38×Business & Career
Home equity1.85×Home & Garden
Product design1.73×Business & Career
Natural rubber1.81×Cars & Mobility
Urban Outfitters1.56×Shopping
JDSU2.5×Business & Career
Goop3.01×Internet & Social Media
La Jolla5.1×Travel & Leisure
Jaws3.01×Movies & TV
Mothercare1.71×Kids & Family
Staycation1.71×Home & Garden
Meals on Wheels2.93×Food & Beverages
Governor of Michigan3.59×Politics & Society
Fairy godmother3.59×Literature
Historic site1.98×Arts & Culture
Corona (band)2.51×Music & Radio
headspace3.83×Health
Cachorro2.19×Pets & Animals
A Streetcar Named Desire (1951 film)4.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Speedo audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
Design AffinityPREMIUM1.42
Sports ActivityPOWER1.36
SustainabilityBALANCE1.31
CreativityOPEN1.27
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Speedo
CountryShare
United States21.3%
United Kingdom8.2%
Australia6.9%

See Speedo audiences in other countries

More Swimming audiences in United States

Frequently asked questions

How many fans does Speedo have in United States?

Speedo has an estimated audience of 1,013,109 people in United States, concentrated in California and Texas.

What is the gender split and age of Speedo fans?

79.8% of Speedo fans are female, 20.2% are male, with an average age of 39.1 years.

Which brands do Speedo fans like most?

Speedo fans show strongest brand affinity for Elsword (21.23×), Bank account (2.38×), and Home equity (1.85×) over the country average.

Where do Speedo fans live in United States?

Speedo fans in United States are most concentrated in California (reach 149,526), Texas (reach 96,600), and Florida (reach 78,791). These three regions account for the largest share of the active audience.

What other brands do Speedo fans also like?

Beyond Speedo itself, the audience over-indexes on Bank account (2.38×), Home equity (1.85×), Product design (1.73×), and Natural rubber (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.