Rascasse Audience Intelligence

Speedo Target Market in United States

A data profile of the people who buy, follow and care about Speedo in United States — modelled from more than twelve digital signal sources. Speedo has an estimated audience of 1,006,783 people in United States.

#2403among Brand in United States#2169in Sports

The average Speedo fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include One-piece swimsuit, Swimsuit, Swim cap, with strongest over-indexing on One-piece swimsuit (6.34× the country average).

Demographically, the Speedo audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Speedo fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for One-piece swimsuit.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Speedo profile in United States.

Audience size
1M
in United States
Gender
70.1%♀
29.9% male
Age
38.3
average years
Country rank
#23568
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Speedo

70.1% are female, 29.9% are male, average age 38.3.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Speedo audience in United States
MetricValue
Female70.1%
Male29.9%
Average age38.3
Estimated audience size1,006,783
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Speedo audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Speedo audience comes from United States.

Worldwide audience distribution share by country for Speedo
CountryShare
United States21.3%
United Kingdom8.0%
Australia7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Speedo audience in United States is strongest.

Fig. 05

Top regions by affinity

Speedo customers by region in United States
#RegionReachAffinity×
01Hawaii~6K1.45×
02California~100K1.27×
03Washington, District of Columbia~4K1.19×
04New York~70K1.18×
05Connecticut~10K1.17×
06New Jersey~30K1.12×
07Florida~80K1.11×
08Virginia~30K1.11×
09Massachusetts~20K1.10×
10Maryland~20K1.10×
11Illinois~40K1.08×
12Washington~20K1.08×
13Texas~90K1.07×
14Indiana~20K1.06×
15Maine~4K1.06×
16Pennsylvania~40K1.04×
17Minnesota~10K1.04×
18Alaska~2K1.03×
19North Carolina~30K1.02×
20Georgia~30K1.00×
21Wisconsin~10K0.99×
22Utah~9K0.98×
23Arkansas~8K0.98×
24Iowa~8K0.98×
25Vermont~2K0.98×
26Ohio~30K0.97×
27Kentucky~10K0.97×
28Kansas~8K0.97×
29Delaware~3K0.97×
30Michigan~30K0.96×
31Oregon~10K0.96×
32Rhode Island~3K0.96×
33Louisiana~10K0.94×
34Nevada~9K0.94×
35Nebraska~5K0.94×
36Arizona~20K0.92×
37Colorado~10K0.92×
38Oklahoma~10K0.92×
39West Virginia~4K0.92×
40Missouri~10K0.91×
41North Dakota~2K0.91×
42Tennessee~20K0.90×
43South Carolina~10K0.90×
44Mississippi~7K0.90×
45New Mexico~5K0.90×
46Alabama~10K0.89×
47New Hampshire~4K0.89×
48South Dakota~2K0.88×
49Idaho~4K0.87×
50Montana~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Speedo, United States
0.85×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Speedo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Speedo audience
#·InterestCategoryAffinity×
01Swim capSports29.26×
02One-piece swimsuitFashion & Accessoires6.34×
03SwimsuitFashion & Accessoires3.37×
04BodysuitFashion & Accessoires3.07×
05BikiniFashion & Accessoires3.06×
06Sun tanningBeauty & Wellness3.05×
07Swimming poolSports2.57×
08Extreme sportSports2.49×
09Boho-chicFashion & Accessoires2.30×
10SkirtFashion & Accessoires2.17×
11AnthropologieShopping2.10×
12TrousersFashion & Accessoires2.06×
13LingerieFashion & Accessoires1.88×
14Nordstrom rackFashion & Accessoires1.86×
15Men's clothingFashion & Accessoires1.77×
16BeachesTravel & Leisure1.65×
17Planet FitnessSports1.63×
18HairstyleBeauty & Wellness1.54×
19VacationsTravel & Leisure1.53×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Speedo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Speedo audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
Price SensitivityPREMIUM1.41×
Sports ActivityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Speedo audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
Urban LifestyleOPEN0.90×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Speedo's target market in United States?

Speedo's target market in United States covers an estimated 1,006,783 people, concentrated in California and Texas.

02

What is the gender split and age of Speedo customers?

70.1% of the Speedo audience are female, 29.9% are male, with an average age of 38.3 years.

03

Which brands do Speedo fans like most?

Speedo fans show strongest brand affinity for One-piece swimsuit (6.34×), Swimsuit (3.37×), and Swim cap (29.26×) over the country average.

04

Where do Speedo fans live in United States?

Speedo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Speedo fans also like?

Beyond Speedo itself, the audience over-indexes on Swimsuit (3.37×), Swim cap (29.26×), Swimming pool (2.57×), and Bikini (3.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Speedo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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