One-piece swimsuit Audience in United States

One-piece swimsuit logo

One-piece swimsuit has an estimated audience of 9,938,802 people in United States. 81.8% are female, 18.2% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Child, Woman, Skin-tight garment, Lingerie, Swimsuit.

The average One-piece swimsuit fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Child, Woman, Skin-tight garment, with strongest over-indexing on Child (1.64× the country average). Demographically, the One-piece swimsuit audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of One-piece swimsuit fans

Demographic split for One-piece swimsuit audience in United States
MetricValue
Female81.8%
Male18.2%
Average age39.2
Estimated audience size9,938,802

Audience persona

The typical One-piece swimsuit fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Child.

Top regions in United States

Top regions ranked by reach for One-piece swimsuit in United States
RegionReachAffinity
California1,241,5631.14×
Texas939,9871.1×
New York677,7231.22×
Florida667,5310.99×
Illinois420,5811.27×
Georgia342,2621.12×
Pennsylvania327,3950.98×
New Jersey304,8941.21×
North Carolina300,2161×
Ohio272,9120.89×
Michigan255,3530.98×
Virginia250,9651.04×
Massachusetts228,2381.17×
Washington213,5091.07×
Tennessee211,3311.06×
Arizona194,1940.96×
Indiana171,0360.94×
Missouri167,0891.04×
Colorado165,7491.06×
Maryland162,0480.95×
Minnesota160,4961.13×
Wisconsin154,4901.03×
Alabama145,4161.05×
South Carolina139,0760.93×
Utah131,1041.47×
Louisiana125,2490.98×
Oregon124,9601.1×
Kentucky111,8350.9×
Oklahoma100,5100.91×
Connecticut100,0131×
Arkansas78,5420.96×
Iowa78,1770.95×
Kansas75,4150.96×
Mississippi73,3020.9×
Hawaii72,9421.71×
Nevada72,5270.75×
Idaho55,8811.12×
Nebraska48,4520.97×
Washington, District of Columbia34,9341.17×
New Mexico34,0170.68×
West Virginia33,6060.73×
New Hampshire33,0190.84×
Maine32,8740.92×
Rhode Island30,8730.98×
Montana26,9240.98×
Delaware21,9700.8×
South Dakota18,4440.8×
North Dakota17,0890.84×
Vermont15,6340.9×
Alaska14,4060.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for One-piece swimsuit audience
BrandAffinityCategory
Child1.64×Kids & Family
Woman1.65×Kids & Family
Skin-tight garment8.8×Fashion & Accessoires
Lingerie2.83×Fashion & Accessoires
Swimsuit2.64×Fashion & Accessoires
Footwear1.68×Fashion & Accessoires
Brassiere3.17×Food & Beverages
Macy's1.87×Shopping
Bikini3.04×Fashion & Accessoires
Old Navy1.75×Fashion & Accessoires
Kohl's1.68×Shopping
Women's clothing1.61×Fashion & Accessoires
Sales promotion1.51×Shopping
Nordstrom rack2.11×Fashion & Accessoires
Mammal1.66×Pets & Animals
Infant1.57×Kids & Family
Dresses1.68×Fashion & Accessoires
Trousers1.94×Fashion & Accessoires
Skirt2.27×Fashion & Accessoires
Fashion Nova2.23×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by One-piece swimsuit audience
TraitClusterScore
Design AffinityPREMIUM1.78
SustainabilityBALANCE1.77
Luxury OrientationPREMIUM1.71
Sports ActivityPOWER1.68
LGBTQ+ IdentityOPEN1.59
ExtroversionTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for One-piece swimsuit
CountryShare
United States21.1%
Brazil10.6%
Italy8.2%

See One-piece swimsuit audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does One-piece swimsuit have in United States?

One-piece swimsuit has an estimated audience of 9,938,802 people in United States, concentrated in California and Texas.

What is the gender split and age of One-piece swimsuit fans?

81.8% of One-piece swimsuit fans are female, 18.2% are male, with an average age of 39.2 years.

Which brands do One-piece swimsuit fans like most?

One-piece swimsuit fans show strongest brand affinity for Child (1.64×), Woman (1.65×), and Skin-tight garment (8.8×) over the country average.

Where do One-piece swimsuit fans live in United States?

One-piece swimsuit fans in United States are most concentrated in California (reach 1,241,563), Texas (reach 939,987), and New York (reach 677,723). These three regions account for the largest share of the active audience.

What other brands do One-piece swimsuit fans also like?

Beyond One-piece swimsuit itself, the audience over-indexes on Woman (1.65×), Skin-tight garment (8.8×), Lingerie (2.83×), and Swimsuit (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for One-piece swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.