Rascasse Audience Intelligence

One-piece swimsuit Audience in United States

A data profile of the people who buy, follow and care about One-piece swimsuit in United States — modelled from more than twelve digital signal sources. One-piece swimsuit has an estimated audience of 9,938,802 people in United States.

#2294among Topic in United States#184in Fashion & Accessoires

The average One-piece swimsuit fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child, Woman, Skin-tight garment, with strongest over-indexing on Child (1.64× the country average).

Demographically, the One-piece swimsuit audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical One-piece swimsuit fan in United States is more female, around 39.2 years old, with strong Creativity tendencies and a notable affinity for Child.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the One-piece swimsuit profile in United States.

Audience size
9.9M
in United States
Gender
81.8%♀
18.2% male
Age
39.2
average years
Country rank
#3603
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of One-piece swimsuit fans

81.8% are female, 18.2% are male, average age 39.2.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for One-piece swimsuit audience in United States
MetricValue
Female81.8%
Male18.2%
Average age39.2
Estimated audience size9,938,802
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the One-piece swimsuit audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

21.1%

of the worldwide One-piece swimsuit audience comes from United States.

Worldwide audience distribution share by country for One-piece swimsuit
CountryShare
United States21.1%
Brazil10.6%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the One-piece swimsuit audience in United States is strongest.

Fig. 05

Top regions by affinity

One-piece swimsuit fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K1.73×
02Utah~100K1.38×
03Minnesota~200K1.20×
04California~1.5M1.17×
05New York~600K1.16×
06Illinois~400K1.16×
07Idaho~60K1.15×
08Washington~200K1.11×
09New Jersey~300K1.10×
10Oregon~100K1.09×
11Massachusetts~200K1.08×
12Missouri~200K1.06×
13Alabama~100K1.05×
14Nebraska~50K1.05×
15Washington, District of Columbia~30K1.05×
16Texas~900K1.04×
17Wisconsin~200K1.04×
18Colorado~200K1.03×
19Georgia~300K1.02×
20Connecticut~100K1.01×
21Iowa~80K1.01×
22Rhode Island~30K1.00×
23Kansas~80K0.99×
24Vermont~20K0.99×
25Tennessee~200K0.98×
26Louisiana~100K0.98×
27Mississippi~80K0.98×
28North Dakota~20K0.98×
29Florida~600K0.97×
30North Carolina~300K0.97×
31Virginia~200K0.97×
32Montana~30K0.97×
33Michigan~300K0.96×
34Arkansas~80K0.95×
35Indiana~200K0.94×
36South Dakota~20K0.94×
37Maryland~200K0.93×
38Maine~30K0.93×
39Alaska~20K0.93×
40Arizona~200K0.92×
41South Carolina~100K0.92×
42Pennsylvania~300K0.91×
43Oklahoma~100K0.91×
44Kentucky~100K0.89×
45Ohio~300K0.86×
46Delaware~20K0.86×
47New Hampshire~30K0.84×
48Nevada~80K0.81×
49West Virginia~40K0.79×
50New Mexico~40K0.77×
Fig. 06

Affinity by region

Affinity by region — One-piece swimsuit, United States
0.77×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the One-piece swimsuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for One-piece swimsuit audience
#·InterestCategoryAffinity×
01Skin-tight garmentFashion & Accessoires8.80×
02BrassiereFood & Beverages3.17×
03BikiniFashion & Accessoires3.04×
04LingerieFashion & Accessoires2.83×
05SwimsuitFashion & Accessoires2.64×
06SkirtFashion & Accessoires2.27×
07Nordstrom rackFashion & Accessoires2.11×
08TrousersFashion & Accessoires1.94×
09Macy'sShopping1.87×
10Old NavyFashion & Accessoires1.75×
11FootwearFashion & Accessoires1.68×
12Kohl'sShopping1.68×
13DressesFashion & Accessoires1.68×
14MammalPets & Animals1.66×
15WomanKids & Family1.65×
16ChildKids & Family1.64×
17Women's clothingFashion & Accessoires1.61×
18InfantKids & Family1.57×
19BoutiquesFashion & Accessoires1.56×
20Sales promotionShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the One-piece swimsuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by One-piece swimsuit audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.39×
Design AffinityPREMIUM1.32×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by One-piece swimsuit audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
PatriotismCONSERVATISM0.78×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does One-piece swimsuit have in United States?

One-piece swimsuit has an estimated audience of 9,938,802 people in United States, concentrated in California and Texas.

02

What is the gender split and age of One-piece swimsuit fans?

81.8% of One-piece swimsuit fans are female, 18.2% are male, with an average age of 39.2 years.

03

Which brands do One-piece swimsuit fans like most?

One-piece swimsuit fans show strongest brand affinity for Child (1.64×), Woman (1.65×), and Skin-tight garment (8.8×) over the country average.

04

Where do One-piece swimsuit fans live in United States?

One-piece swimsuit fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do One-piece swimsuit fans also like?

Beyond One-piece swimsuit itself, the audience over-indexes on Woman (1.65×), Skin-tight garment (8.8×), Lingerie (2.83×), and Swimsuit (2.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See One-piece swimsuit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for One-piece swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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