A data profile of the people who buy, follow and care about One-piece swimsuit in Italy — modelled from more than twelve digital signal sources. One-piece swimsuit has an estimated audience of 3,855,636 people in Italy.
The average One-piece swimsuit fan in Italy is 39.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
The key figures that characterise the One-piece swimsuit profile in Italy.
75.2% are female, 24.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 39.1 |
| Estimated audience size | 3,855,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide One-piece swimsuit audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.6% |
| Italy | 8.2% |
Where the One-piece swimsuit audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~80K | 1.09× | |
| 02 | Veneto | ~300K | 1.03× | |
| 03 | Lombardy | ~700K | 1.02× | |
| 04 | Tuscany | ~300K | 1.02× | |
| 05 | Umbria | ~60K | 1.02× | |
| 06 | Molise | ~20K | 1.02× | |
| 07 | Aosta Valley | ~10K | 1.02× | |
| 08 | Trentino-Alto Adige/Südtirol | ~70K | 1.01× | |
| 09 | Basilicata | ~40K | 1.01× | |
| 10 | Lazio | ~500K | 1.00× | |
| 11 | Sardinia | ~100K | 1.00× | |
| 12 | Liguria | ~100K | 0.99× | |
| 13 | Abruzzo | ~80K | 0.99× | |
| 14 | Calabria | ~100K | 0.98× | |
| 15 | Marche | ~90K | 0.98× | |
| 16 | Sicilia | ~300K | 0.94× | |
| 17 | Piedmont | ~300K | 0.94× | |
| 18 | Emilia-Romagna | ~300K | 0.93× | |
| 19 | Puglia | ~200K | 0.93× | |
| 20 | Campania | ~400K | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for One-piece swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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