Heptathlon Audience in United States
Heptathlon has an estimated audience of 327,301 people in United States. 59.9% are female, 40.1% are male, average age 28.4. Top regions: California, Texas, Florida.
The average Heptathlon fan in United States is 28.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Heptathlon audience skews more female with an average age of 28.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Heptathlon fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 28.4 |
| Estimated audience size | 327,301 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 32,322 | 0.9× |
| Texas | 26,025 | 0.92× |
| Florida | 16,447 | 0.74× |
| New York | 15,079 | 0.82× |
| Pennsylvania | 11,602 | 1.05× |
| Illinois | 11,496 | 1.05× |
| Ohio | 10,576 | 1.05× |
| North Carolina | 10,171 | 1.03× |
| New Jersey | 9,016 | 1.08× |
| Virginia | 8,954 | 1.12× |
| Michigan | 8,634 | 1.01× |
| Georgia | 8,370 | 0.83× |
| Colorado | 7,954 | 1.54× |
| Massachusetts | 6,947 | 1.08× |
| Minnesota | 6,484 | 1.38× |
| Washington | 6,271 | 0.96× |
| Maryland | 6,142 | 1.09× |
| Wisconsin | 6,029 | 1.22× |
| Indiana | 5,685 | 0.95× |
| Tennessee | 5,378 | 0.82× |
| Missouri | 5,377 | 1.02× |
| Arizona | 5,050 | 0.76× |
| South Carolina | 4,900 | 1× |
| Oregon | 4,405 | 1.17× |
| Alabama | 3,579 | 0.78× |
| Oklahoma | 3,416 | 0.94× |
| Utah | 3,414 | 1.16× |
| Connecticut | 3,394 | 1.03× |
| Louisiana | 3,258 | 0.77× |
| Kentucky | 3,198 | 0.78× |
| Iowa | 3,055 | 1.13× |
| Kansas | 3,031 | 1.18× |
| Arkansas | 2,194 | 0.81× |
| Idaho | 2,162 | 1.32× |
| Nevada | 1,959 | 0.62× |
| Nebraska | 1,689 | 1.03× |
| Mississippi | 1,652 | 0.61× |
| Maine | 1,428 | 1.22× |
| Hawaii | 1,394 | 0.99× |
| New Mexico | 1,362 | 0.83× |
| New Hampshire | 1,268 | 0.98× |
| Washington, District of Columbia | 1,202 | 1.22× |
| Delaware | 1,132 | 1.25× |
| West Virginia | 1,103 | 0.72× |
| Montana | 995 | 1.1× |
| Rhode Island | 931 | 0.89× |
| South Dakota | 866 | 1.14× |
| North Dakota | 738 | 1.1× |
| Alaska | 606 | 0.87× |
| Vermont | 535 | 0.93× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.84 |
| Sustainability | BALANCE | 1.74 |
| Tradition | CONSERVATISM | 1.69 |
| Pet Ownership | JOY | 1.66 |
| Sports Activity | POWER | 1.64 |
| Luxury Orientation | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 15.9% |
| Poland | 8.9% |
| Germany | 8.7% |
See Heptathlon audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Heptathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.