Heptathlon Audience in Germany
Heptathlon has an estimated audience of 362,280 people in Germany. 59.5% are female, 40.5% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Forex signals, Gratitude, Miss Sixty, Bodrum, Republic of Macedonia.
The average Heptathlon fan in Germany is 30.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Forex signals, Gratitude, Miss Sixty, with strongest over-indexing on Forex signals (13.5× the country average). Demographically, the Heptathlon audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Heptathlon fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 30.8 |
| Estimated audience size | 362,280 |
Audience persona
The typical Heptathlon fan in Germany is more female, around 30.8 years old, with strong Career Orientation tendencies and a notable affinity for Forex signals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,370 | 1× |
| Bayern | 58,207 | 1× |
| Baden-Württemberg | 44,169 | 0.89× |
| Niedersachsen | 34,791 | 0.99× |
| Hessen | 26,681 | 0.97× |
| Sachsen | 19,455 | 1.09× |
| Rheinland-Pfalz | 17,692 | 0.97× |
| Berlin | 15,802 | 0.98× |
| Schleswig-Holstein | 12,898 | 0.99× |
| Brandenburg | 12,262 | 1.09× |
| Sachsen-Anhalt | 9,367 | 1× |
| Thüringen | 9,098 | 0.99× |
| Mecklenburg-Vorpommern | 8,918 | 1.29× |
| Hamburg | 7,550 | 0.92× |
| Saarland | 4,264 | 0.96× |
| Bremen | 2,693 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Forex signals | 13.5× | Business & Career |
| Gratitude | 4.99× | Politics & Society |
| Miss Sixty | 30.03× | Fashion & Accessoires |
| Bodrum | 6.88× | Travel & Leisure |
| Republic of Macedonia | 9.93× | Travel & Leisure |
| 200 metres | 13.06× | Sports |
| Wild boar | 15.98× | Pets & Animals |
| Gazeta Express | 10.82× | News |
| Galatasaray S.K. | 3.08× | Sports |
| Mile run | 12.09× | Sports |
| Maine Coon | 5.04× | Pets & Animals |
| Obi (store) | 2.33× | Shopping |
| 800 metres | 11.62× | Sports |
| Beer festival | 6.88× | Food & Beverages |
| Kosovo | 5.5× | Travel & Leisure |
| Long jump | 13.13× | Sports |
| 400 metres | 12.73× | Sports |
| Summer | 3.72× | Travel & Leisure |
| Albanian language | 10.97× | Politics & Society |
| 3000 metres | 13.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.56 |
| Sports Activity | POWER | 1.44 |
| Sustainability | BALANCE | 1.32 |
| Risk Appetite | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.28 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 15.9% |
| Poland | 8.9% |
| Germany | 8.7% |
See Heptathlon audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Heptathlon have in Germany?
Heptathlon has an estimated audience of 362,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heptathlon fans?
59.5% of Heptathlon fans are female, 40.5% are male, with an average age of 30.8 years.
Which brands do Heptathlon fans like most?
Heptathlon fans show strongest brand affinity for Forex signals (13.5×), Gratitude (4.99×), and Miss Sixty (30.03×) over the country average.
Where do Heptathlon fans live in Germany?
Heptathlon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,370), Bayern (reach 58,207), and Baden-Württemberg (reach 44,169). These three regions account for the largest share of the active audience.
What other brands do Heptathlon fans also like?
Beyond Heptathlon itself, the audience over-indexes on Gratitude (4.99×), Miss Sixty (30.03×), Bodrum (6.88×), and Republic of Macedonia (9.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heptathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.