Heptathlon Audience in Germany
A data profile of the people who buy, follow and care about Heptathlon in Germany — modelled from more than twelve digital signal sources. Heptathlon has an estimated audience of 362,280 people in Germany.
The average Heptathlon fan in Germany is 30.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Forex signals, Gratitude, Miss Sixty, with strongest over-indexing on Forex signals (13.5× the country average).
Demographically, the Heptathlon audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Heptathlon fan in Germany is more female, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Forex signals.
At a glance
The key figures that characterise the Heptathlon profile in Germany.
Search interest · 12-month trend
Demographics of Heptathlon fans
59.5% are female, 40.5% are male, average age 30.8.
Gender split
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 30.8 |
| Estimated audience size | 362,280 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Heptathlon audience comes from Germany.
| Country | Share |
|---|---|
| France | 15.9% |
| Poland | 8.9% |
| Germany | 8.7% |
Geography
Where the Heptathlon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~8K | 1.21× | |
| 02 | Sachsen | ~20K | 1.11× | |
| 03 | Brandenburg | ~10K | 1.07× | |
| 04 | Thüringen | ~9K | 1.01× | |
| 05 | Saarland | ~4K | 1.01× | |
| 06 | Bremen | ~3K | 1.01× | |
| 07 | Schleswig-Holstein | ~10K | 1.00× | |
| 08 | Sachsen-Anhalt | ~9K | 1.00× | |
| 09 | Rheinland-Pfalz | ~20K | 0.99× | |
| 10 | Niedersachsen | ~30K | 0.97× | |
| 11 | Nordrhein-Westfalen | ~80K | 0.96× | |
| 12 | Bayern | ~60K | 0.95× | |
| 13 | Hamburg | ~8K | 0.95× | |
| 14 | Hessen | ~30K | 0.94× | |
| 15 | Berlin | ~20K | 0.94× | |
| 16 | Baden-Württemberg | ~40K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Heptathlon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miss Sixty | Fashion & Accessoires | 30.03× | ||
| 02 | Wild boar | Pets & Animals | 15.98× | ||
| 03 | Forex signals | Business & Career | 13.50× | ||
| 04 | Life Is Beautiful | Movies & TV | 13.24× | ||
| 05 | Long jump | Sports | 13.13× | ||
| 06 | 200 metres | Sports | 13.06× | ||
| 07 | 400 metres | Sports | 12.73× | ||
| 08 | Mile run | Sports | 12.09× | ||
| 09 | 800 metres | Sports | 11.62× | ||
| 10 | Albanian language | Politics & Society | 10.97× | ||
| 11 | Gazeta Express | News | 10.82× | ||
| 12 | Republic of Macedonia | Travel & Leisure | 9.93× | ||
| 13 | Bodrum | Travel & Leisure | 6.88× | ||
| 14 | Beer festival | Food & Beverages | 6.88× | ||
| 15 | Kosovo | Travel & Leisure | 5.50× | ||
| 16 | Maine Coon | Pets & Animals | 5.04× | ||
| 17 | Gratitude | Politics & Society | 4.99× | ||
| 18 | Summer | Travel & Leisure | 3.72× | ||
| 19 | Galatasaray S.K. | Sports | 3.08× | ||
| 20 | Obi (store) | Shopping | 2.33× |
Personality of the Heptathlon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.74× | |
| Urban Lifestyle | OPEN | 1.50× | |
| Price Sensitivity | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.71× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.78× |
Frequently asked questions
How many fans does Heptathlon have in Germany?
Heptathlon has an estimated audience of 362,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heptathlon fans?
59.5% of Heptathlon fans are female, 40.5% are male, with an average age of 30.8 years.
Which brands do Heptathlon fans like most?
Heptathlon fans show strongest brand affinity for Forex signals (13.5×), Gratitude (4.99×), and Miss Sixty (30.03×) over the country average.
Where do Heptathlon fans live in Germany?
Heptathlon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Heptathlon fans also like?
Beyond Heptathlon itself, the audience over-indexes on Gratitude (4.99×), Miss Sixty (30.03×), Bodrum (6.88×), and Republic of Macedonia (9.93×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Heptathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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