800 metres Audience in Germany
800 metres has an estimated audience of 757,438 people in Germany. 65.2% are female, 34.8% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Muji, Borussia Dortmund, ANSON´S, MSV Duisburg, paul smith.
The average 800 metres fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Muji, Borussia Dortmund, ANSON´S, with strongest over-indexing on Muji (20× the country average). Demographically, the 800 metres audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 800 metres fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 31.6 |
| Estimated audience size | 757,438 |
Audience persona
The typical 800 metres fan in Germany is more female, around 31.6 years old, with strong Family Orientation tendencies and a notable affinity for Muji.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,920 | 0.72× |
| Bayern | 90,115 | 0.74× |
| Baden-Württemberg | 81,556 | 0.79× |
| Niedersachsen | 67,830 | 0.92× |
| Rheinland-Pfalz | 41,175 | 1.08× |
| Sachsen | 41,026 | 1.1× |
| Hessen | 39,120 | 0.68× |
| Brandenburg | 30,382 | 1.29× |
| Schleswig-Holstein | 27,225 | 1× |
| Thüringen | 26,050 | 1.35× |
| Berlin | 25,242 | 0.75× |
| Sachsen-Anhalt | 23,637 | 1.2× |
| Mecklenburg-Vorpommern | 21,609 | 1.49× |
| Hamburg | 9,980 | 0.58× |
| Saarland | 9,553 | 1.03× |
| Bremen | 8,200 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Muji | 20× | Home & Garden |
| Borussia Dortmund | 2.67× | Sports |
| ANSON´S | 26.23× | Fashion & Accessoires |
| MSV Duisburg | 9.96× | Sports |
| paul smith | 19.87× | Fashion & Accessoires |
| 1. FC Heidenheim | 10.57× | Sports |
| SV Werder Bremen | 3.68× | Sports |
| Tipico | 4.89× | Games |
| RB Leipzig | 5.06× | Sports |
| VfB Stuttgart | 4.03× | Sports |
| Leon Goretzka | 12.35× | Sports |
| Eintracht Frankfurt | 3.41× | Sports |
| Leroy Sané | 13.67× | Sports |
| SpVgg Greuther Fürth | 10.48× | Sports |
| Dynamo Dresden | 3.86× | Sports |
| Chicago Marathon | 17.69× | Sports |
| Marc-André ter Stegen | 9.45× | Sports |
| Katie Price | 10.1× | Fashion & Accessoires |
| SV Darmstadt 98 | 9.35× | Sports |
| VfL Bochum | 5.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Career Orientation | POWER | 1.38 |
| Convenience Orientation | PREMIUM | 1.24 |
| Sustainability | BALANCE | 1.22 |
| Risk Appetite | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.3% |
| United States | 10.0% |
| Poland | 8.6% |
See 800 metres audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does 800 metres have in Germany?
800 metres has an estimated audience of 757,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 800 metres fans?
65.2% of 800 metres fans are female, 34.8% are male, with an average age of 31.6 years.
Which brands do 800 metres fans like most?
800 metres fans show strongest brand affinity for Muji (20×), Borussia Dortmund (2.67×), and ANSON´S (26.23×) over the country average.
Where do 800 metres fans live in Germany?
800 metres fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,920), Bayern (reach 90,115), and Baden-Württemberg (reach 81,556). These three regions account for the largest share of the active audience.
What other brands do 800 metres fans also like?
Beyond 800 metres itself, the audience over-indexes on Borussia Dortmund (2.67×), ANSON´S (26.23×), MSV Duisburg (9.96×), and paul smith (19.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 800 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.