Rascasse Audience Intelligence

Portugal national football team Audience in Germany

A data profile of the people who buy, follow and care about Portugal national football team in Germany — modelled from more than twelve digital signal sources. Portugal national football team has an estimated audience of 1,136,170 people in Germany.

#150among Soccer in Germany#81among Team in Germany#480in Sports

The average Portugal national football team fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Transfermarkt, Borussia Dortmund, Harry Kane, with strongest over-indexing on Transfermarkt (10.73× the country average).

Demographically, the Portugal national football team audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Portugal national football team fan in Germany is more male, around 31.5 years old, with strong Risk Appetite tendencies and a notable affinity for Transfermarkt.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portugal national football team profile in Germany.

Audience size
1.1M
in Germany
Gender
35.6%♀
64.4% male
Age
31.5
average years
Country rank
#5815
Team in Germany
Fig. 01

Search interest · 12-month trend

+224%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portugal national football team fans

35.6% are female, 64.4% are male, average age 31.5.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Portugal national football team audience in Germany
MetricValue
Female35.6%
Male64.4%
Average age31.5
Estimated audience size1,136,170
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Portugal national football team audience in Germany
Age bracketShare%
16-1946%
20-2918%
30-3913%
40-4911%
50+12%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Portugal national football team audience comes from Germany.

Worldwide audience distribution share by country for Portugal national football team
CountryShare
Brazil10.4%
Italy9.9%
Portugal8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portugal national football team audience in Germany is strongest.

Fig. 05

Top regions by affinity

Portugal national football team fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.88×
02Berlin~90K1.84×
03Bremen~10K1.38×
04Hamburg~30K1.28×
05Bayern~200K1.16×
06Nordrhein-Westfalen~300K1.10×
07Baden-Württemberg~200K1.04×
08Rheinland-Pfalz~60K0.99×
09Schleswig-Holstein~30K0.81×
10Saarland~10K0.78×
11Brandenburg~30K0.77×
12Niedersachsen~80K0.70×
13Sachsen~40K0.69×
14Sachsen-Anhalt~20K0.66×
15Thüringen~20K0.65×
16Mecklenburg-Vorpommern~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Portugal national football team, Germany
0.61×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portugal national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portugal national football team audience
#·InterestCategoryAffinity×
01Xabi AlonsoSports16.05×
02Paris Saint-Germain FémininesSports14.11×
03Holstein KielSports12.97×
041. FC HeidenheimSports12.79×
05Harry KaneSports11.21×
06A.C. MilanSports10.97×
07Ligue 1Sports10.85×
08TransfermarktSports10.73×
09Vincent KompanySports10.71×
10Tottenham Hotspur F.C.Sports10.64×
11Paris Saint-GermainSports10.42×
12Manchester City F.C.Sports10.31×
13F.C. Hansa RostockSports9.88×
14Juventus F.C.Sports9.67×
15Chelsea F.C.Sports9.57×
16La LigaSports8.37×
17Borussia DortmundSports5.43×
18UEFA Champions LeagueSports4.43×
19FIFA World CupSports4.02×
20FC Bayern MunichSports3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portugal national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portugal national football team audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.12×
Career OrientationPOWER1.65×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portugal national football team audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
MindfulnessBALANCE0.81×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portugal national football team have in Germany?

Portugal national football team has an estimated audience of 1,136,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Portugal national football team fans?

35.6% of Portugal national football team fans are female, 64.4% are male, with an average age of 31.5 years.

03

Which brands do Portugal national football team fans like most?

Portugal national football team fans show strongest brand affinity for Transfermarkt (10.73×), Borussia Dortmund (5.43×), and Harry Kane (11.21×) over the country average.

04

Where do Portugal national football team fans live in Germany?

Portugal national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Portugal national football team fans also like?

Beyond Portugal national football team itself, the audience over-indexes on Borussia Dortmund (5.43×), Harry Kane (11.21×), Manchester City F.C. (10.31×), and FIFA World Cup (4.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Portugal national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Portugal national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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