Portugal national football team Audience in Germany
Portugal national football team has an estimated audience of 1,136,170 people in Germany. 35.6% are female, 64.4% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Transfermarkt, Borussia Dortmund, Xabi Alonso, Manchester City F.C., UEFA Nations League.
The average Portugal national football team fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Transfermarkt, Borussia Dortmund, Xabi Alonso, with strongest over-indexing on Transfermarkt (10.73× the country average). Demographically, the Portugal national football team audience skews more male with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Portugal national football team fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 31.5 |
| Estimated audience size | 1,136,170 |
Audience persona
The typical Portugal national football team fan in Germany is more male, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 277,703 | 1.12× |
| Bayern | 202,402 | 1.11× |
| Hessen | 172,882 | 2× |
| Baden-Württemberg | 164,579 | 1.06× |
| Berlin | 104,072 | 2.05× |
| Niedersachsen | 77,144 | 0.7× |
| Rheinland-Pfalz | 56,568 | 0.99× |
| Sachsen | 36,855 | 0.66× |
| Hamburg | 34,616 | 1.35× |
| Schleswig-Holstein | 32,413 | 0.79× |
| Brandenburg | 24,276 | 0.69× |
| Sachsen-Anhalt | 15,334 | 0.52× |
| Thüringen | 14,437 | 0.5× |
| Bremen | 12,952 | 1.33× |
| Mecklenburg-Vorpommern | 10,547 | 0.49× |
| Saarland | 8,972 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 10.73× | Sports |
| Borussia Dortmund | 5.43× | Sports |
| Xabi Alonso | 16.05× | Sports |
| Manchester City F.C. | 10.31× | Sports |
| UEFA Nations League | 12.14× | Sports |
| Holstein Kiel | 12.97× | Sports |
| F.C. Hansa Rostock | 9.88× | Sports |
| A.C. Milan | 10.97× | Sports |
| Harry Kane | 11.21× | Sports |
| Juventus F.C. | 9.67× | Sports |
| Paris Saint-Germain Féminines | 14.11× | Sports |
| Paris Saint-Germain | 10.42× | Sports |
| Tottenham Hotspur F.C. | 10.64× | Sports |
| Fenerbahçe Men's Basketball | 8.9× | Sports |
| Ligue 1 | 10.85× | Sports |
| UEFA Champions League | 4.43× | Sports |
| La Liga | 8.37× | Sports |
| Real Madrid C.F. | 5.02× | Sports |
| Chelsea F.C. | 9.57× | Sports |
| 1. FC Heidenheim | 12.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.35 |
| Spirituality | BALANCE | 1.36 |
| Sustainability | BALANCE | 1.26 |
| Career Orientation | POWER | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 10.4% |
| Italy | 9.9% |
| Portugal | 8.9% |
See Portugal national football team audiences in other countries
- Portugal national football team — United States
- Portugal national football team — United Kingdom
- Portugal national football team — France
- Portugal national football team — Italy
- Portugal national football team — Spain
- Portugal national football team — Brazil
- Portugal national football team — Japan
- Portugal national football team — South Korea
- Portugal national football team — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Portugal national football team have in Germany?
Portugal national football team has an estimated audience of 1,136,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Portugal national football team fans?
35.6% of Portugal national football team fans are female, 64.4% are male, with an average age of 31.5 years.
Which brands do Portugal national football team fans like most?
Portugal national football team fans show strongest brand affinity for Transfermarkt (10.73×), Borussia Dortmund (5.43×), and Xabi Alonso (16.05×) over the country average.
Where do Portugal national football team fans live in Germany?
Portugal national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 277,703), Bayern (reach 202,402), and Hessen (reach 172,882). These three regions account for the largest share of the active audience.
What other brands do Portugal national football team fans also like?
Beyond Portugal national football team itself, the audience over-indexes on Borussia Dortmund (5.43×), Xabi Alonso (16.05×), Manchester City F.C. (10.31×), and UEFA Nations League (12.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Portugal national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.