Water aerobics Audience in United States

Water aerobics has an estimated audience of 538,084 people in United States. 72.1% are female, 27.9% are male, average age 43.1. Top regions: California, Florida, Texas. Top brand affinities: Michigan Lottery, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Water aerobics fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Michigan Lottery, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Michigan Lottery (26.55× the country average). Demographically, the Water aerobics audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Water aerobics fans

Demographic split for Water aerobics audience in United States
MetricValue
Female72.1%
Male27.9%
Average age43.1
Estimated audience size538,084

Audience persona

The typical Water aerobics fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Michigan Lottery.

Top regions in United States

Top regions ranked by reach for Water aerobics in United States
RegionReachAffinity
California57,7520.98×
Florida50,7921.39×
Texas50,5311.09×
Georgia26,4061.59×
New York21,0300.7×
North Carolina19,7891.22×
Illinois17,3490.97×
Ohio16,3540.99×
Michigan15,1771.08×
Arizona14,4241.31×
Pennsylvania13,2240.73×
Virginia13,1081×
Tennessee12,6721.17×
Maryland11,9951.3×
Alabama11,1261.48×
South Carolina10,5071.3×
Louisiana10,1231.46×
Missouri10,1021.16×
Washington10,0490.93×
Indiana9,4760.96×
New Jersey9,3780.69×
Massachusetts8,7200.82×
Wisconsin7,4940.93×
Colorado7,1910.85×
Kentucky6,9481.03×
Oklahoma6,6871.12×
Minnesota6,6780.87×
Oregon6,3601.03×
Mississippi6,2971.42×
Utah5,9511.23×
Arkansas4,7841.08×
Kansas4,5921.08×
Nevada4,3970.84×
Iowa3,9600.89×
Connecticut3,6380.67×
New Mexico3,1761.18×
Idaho2,9421.09×
Nebraska2,4030.89×
Hawaii2,2240.96×
West Virginia2,2070.88×
Washington, District of Columbia1,7381.07×
New Hampshire1,6730.79×
Delaware1,3970.94×
Maine1,2950.67×
Rhode Island1,1850.69×
Montana1,1730.79×
South Dakota9630.77×
Alaska9430.82×
North Dakota8490.77×
Vermont5900.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water aerobics audience
BrandAffinityCategory
Michigan Lottery26.55×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.85×Sports
MSN3.34×News
Kia Sportage16.26×Cars & Mobility
Swim cap42.62×Sports
Diaper bag4.83×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
7-Eleven3.67×Shopping
Happiness1.79×Health
Cultural tourism20×Travel & Leisure
KFC2.95×Food & Beverages
Nature1.61×Home & Garden
Pinterest1.74×Internet & Social Media
Hobby Lobby1.96×Home & Garden
Honda HR-V12.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water aerobics audience
TraitClusterScore
Family OrientationCONSERVATISM2.22
MindfulnessBALANCE1.79
TravellingTHRILL1.78
Urban LifestyleOPEN1.67
Sports ActivityPOWER1.57
Price SensitivityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Water aerobics
CountryShare
United States21.9%
Brazil18.2%
United Kingdom6.7%

See Water aerobics audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Water aerobics have in United States?

Water aerobics has an estimated audience of 538,084 people in United States, concentrated in California and Florida.

What is the gender split and age of Water aerobics fans?

72.1% of Water aerobics fans are female, 27.9% are male, with an average age of 43.1 years.

Which brands do Water aerobics fans like most?

Water aerobics fans show strongest brand affinity for Michigan Lottery (26.55×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Water aerobics fans live in United States?

Water aerobics fans in United States are most concentrated in California (reach 57,752), Florida (reach 50,792), and Texas (reach 50,531). These three regions account for the largest share of the active audience.

What other brands do Water aerobics fans also like?

Beyond Water aerobics itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water aerobics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.