Rascasse Audience Intelligence

USA Swimming Audience in United States

A data profile of the people who buy, follow and care about USA Swimming in United States — modelled from more than twelve digital signal sources. USA Swimming has an estimated audience of 988,394 people in United States.

#365among Team in United States#2209in Sports

The average USA Swimming fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Olympic sports, Swimming, Masters Tournament, with strongest over-indexing on Olympic sports (11.6× the country average).

Demographically, the USA Swimming audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USA Swimming fan in United States is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Olympic sports.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USA Swimming profile in United States.

Audience size
988K
in United States
Gender
58.5%♀
41.5% male
Age
40.6
average years
Country rank
#23864
Team in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USA Swimming fans

58.5% are female, 41.5% are male, average age 40.6.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for USA Swimming audience in United States
MetricValue
Female58.5%
Male41.5%
Average age40.6
Estimated audience size988,394
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the USA Swimming audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3918%
40-4924%
50+23%
Fig. 04

Worldwide distribution

87.2%

of the worldwide USA Swimming audience comes from United States.

Worldwide audience distribution share by country for USA Swimming
CountryShare
United States87.2%
Canada4.6%
China2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USA Swimming audience in United States is strongest.

Fig. 05

Top regions by affinity

USA Swimming fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K2.59×
02Indiana~30K1.76×
03Alaska~4K1.70×
04North Dakota~3K1.44×
05Maryland~20K1.43×
06Hawaii~6K1.42×
07Virginia~30K1.37×
08Colorado~20K1.33×
09Oregon~10K1.26×
10South Dakota~3K1.23×
11Connecticut~10K1.19×
12Iowa~10K1.18×
13Kansas~9K1.14×
14Washington~20K1.08×
15Wisconsin~20K1.08×
16Washington, District of Columbia~3K1.08×
17Minnesota~20K1.07×
18Pennsylvania~30K1.04×
19North Carolina~30K1.04×
20Montana~3K1.04×
21Illinois~30K1.03×
22Utah~9K1.03×
23Delaware~3K0.99×
24California~100K0.97×
25Nebraska~5K0.97×
26Idaho~5K0.93×
27New Jersey~20K0.90×
28Rhode Island~3K0.90×
29New Mexico~4K0.86×
30Massachusetts~20K0.85×
31Missouri~10K0.85×
32Ohio~30K0.84×
33Maine~3K0.83×
34Kentucky~10K0.80×
35New Hampshire~3K0.80×
36Texas~70K0.79×
37Michigan~20K0.77×
38Florida~50K0.76×
39New York~40K0.76×
40West Virginia~3K0.75×
41South Carolina~10K0.71×
42Georgia~20K0.69×
43Arizona~10K0.69×
44Alabama~9K0.66×
45Nevada~6K0.66×
46Oklahoma~7K0.63×
47Tennessee~10K0.62×
48Arkansas~5K0.61×
49Louisiana~8K0.60×
50Mississippi~5K0.58×
Fig. 06

Affinity by region

Affinity by region — USA Swimming, United States
0.58×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USA Swimming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USA Swimming audience
#·InterestCategoryAffinity×
01Team USASports13.81×
02UBSBusiness & Career13.29×
03Olympic sportsSports11.60×
04KarateSports6.32×
05US Open (tennis)Sports5.93×
06Masters TournamentSports5.19×
07SwimmingSports4.50×
08GymnasticsSports3.93×
09Weather forecastingHome & Garden3.81×
10FedExBusiness & Career3.62×
11Folk musicMusic & Radio3.55×
12Sustainable energyHome & Garden3.32×
13Renewable energyBusiness & Career3.16×
14Mortgage loansBusiness & Career2.59×
15Discount storesShopping2.56×
16Planet FitnessSports2.27×
17Shopping mallsShopping2.07×
18PinterestInternet & Social Media2.04×
19AirbnbTravel & Leisure2.01×
20Trader Joe'sShopping1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USA Swimming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USA Swimming audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.89×
Family OrientationCONSERVATISM1.83×
TraditionCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USA Swimming audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
DIY MentalityTHRILL0.84×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USA Swimming have in United States?

USA Swimming has an estimated audience of 988,394 people in United States, concentrated in California and Texas.

02

What is the gender split and age of USA Swimming fans?

58.5% of USA Swimming fans are female, 41.5% are male, with an average age of 40.6 years.

03

Which brands do USA Swimming fans like most?

USA Swimming fans show strongest brand affinity for Olympic sports (11.6×), Swimming (4.5×), and Masters Tournament (5.19×) over the country average.

04

Where do USA Swimming fans live in United States?

USA Swimming fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do USA Swimming fans also like?

Beyond USA Swimming itself, the audience over-indexes on Swimming (4.5×), Masters Tournament (5.19×), FedEx (3.62×), and Gymnastics (3.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for USA Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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