USA Swimming Audience in United States

USA Swimming has an estimated audience of 979,821 people in United States. 58.5% are female, 41.5% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average USA Swimming fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the USA Swimming audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of USA Swimming fans

Demographic split for USA Swimming audience in United States
MetricValue
Female58.5%
Male41.5%
Average age40.6
Estimated audience size979,821

Audience persona

The typical USA Swimming fan in United States is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for USA Swimming in United States
RegionReachAffinity
California106,1710.99×
Texas70,2940.83×
Florida52,9840.8×
New York46,2270.84×
Indiana36,1862.02×
Illinois35,1891.08×
Virginia34,8741.46×
Pennsylvania34,8171.06×
North Carolina33,6471.14×
Ohio26,3350.87×
Maryland24,0881.43×
New Jersey23,8010.96×
Washington22,1311.13×
Georgia21,6620.72×
Michigan21,6520.85×
Colorado20,4531.32×
Massachusetts17,2180.89×
Wisconsin16,6691.13×
Minnesota15,2151.08×
Arizona14,4250.72×
Oregon13,3661.19×
Missouri12,6130.8×
Tennessee11,8750.6×
Connecticut11,4751.17×
South Carolina10,7390.73×
Kentucky10,3330.84×
Iowa9,4451.17×
Utah9,3991.07×
Alabama8,5200.62×
Kansas8,3101.08×
Louisiana7,0640.56×
Oklahoma6,4350.59×
Nevada6,0890.64×
Hawaii5,5081.31×
Nebraska4,6210.94×
Idaho4,6060.94×
Arkansas4,1950.52×
New Mexico4,1370.84×
Alaska3,5031.67×
Washington, District of Columbia3,4691.18×
Wyoming3,3482.3×
Mississippi3,3120.41×
New Hampshire2,9840.77×
Montana2,8611.05×
West Virginia2,8450.62×
North Dakota2,8421.41×
Delaware2,7771.03×
Maine2,6740.76×
South Dakota2,5861.14×
Rhode Island2,5720.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USA Swimming audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.83×Sports
Diaper bag5.23×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Swimming3.48×Sports
Olympic sports8.03×Sports
Dungeons & Dragons7.2×Games
Gymnastics3.67×Sports
Toyota Supra8.69×Cars & Mobility
Hair Extensions3.45×Beauty & Wellness
Swim cap31.21×Sports
Rick and Morty4.06×Movies & TV
FC Bayern Munich3.75×Sports
Doctor Strange8.07×Literature
Golf Channel3.08×Sports
Cyberpunk 20779.58×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USA Swimming audience
TraitClusterScore
Career OrientationPOWER2.18
Sports ActivityPOWER1.77
SustainabilityBALANCE1.62
TraditionCONSERVATISM1.52
Luxury OrientationPREMIUM1.35
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for USA Swimming
CountryShare
United States86.4%
Canada4.6%
Brazil2.5%

See USA Swimming audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does USA Swimming have in United States?

USA Swimming has an estimated audience of 979,821 people in United States, concentrated in California and Texas.

What is the gender split and age of USA Swimming fans?

58.5% of USA Swimming fans are female, 41.5% are male, with an average age of 40.6 years.

Which brands do USA Swimming fans like most?

USA Swimming fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do USA Swimming fans live in United States?

USA Swimming fans in United States are most concentrated in California (reach 106,171), Texas (reach 70,294), and Florida (reach 52,984). These three regions account for the largest share of the active audience.

What other brands do USA Swimming fans also like?

Beyond USA Swimming itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.