Swimfin Audience in United States
Swimfin has an estimated audience of 937,977 people in United States. 45.3% are female, 54.7% are male, average age 43.7. Top brand affinities: Wetsuit, Autism Awareness, Diabetes mellitus awareness, Draught beer, Microblogging.
Top brand affinities include Wetsuit, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Wetsuit (59.83× the country average). Demographically, the Swimfin audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Travelling.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Swimming
Demographics of Swimfin fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 43.7 |
| Estimated audience size | 937,977 |
Audience persona
The typical Swimfin fan in United States is balanced, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Wetsuit.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetsuit | 59.83× | Sports |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Draught beer | 21.43× | Food & Beverages |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| MSN | 4.23× | News |
| Playa del Carmen | 12.97× | Travel & Leisure |
| Philanthropy | 5.51× | Arts & Culture |
| Bachelor of Business Administration | 34.93× | Business & Career |
| Red Bull Racing | 15.38× | Sports |
| Google Flights | 5.06× | Travel & Leisure |
| Snorkeling | 9.86× | Sports |
| Max Verstappen | 10.27× | Sports |
| Barbecue sauce | 15.83× | Food & Beverages |
| Extreme sport | 4.79× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Staples (Canada) | 3.46× | Business & Career |
| Great Clips | 3.81× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.38 |
| Travelling | THRILL | 1.71 |
| Community Orientation | OPEN | 1.64 |
| Patriotism | CONSERVATISM | 1.56 |
| Sports Activity | POWER | 1.55 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| United Kingdom | 6.3% |
| Australia | 5.9% |
See Swimfin audiences in other countries
More Swimming audiences in United States
- michael phelps (1,385,376)
- Katie Ledecky (776,133)
- Ryan Lochte (427,260)
- Caeleb Dressel (255,470)
- Mark Spitz (217,250)
How to read this data
Audience size is the estimated number of people in United States who actively search for Swimfin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.