Rascasse Audience Intelligence

Unknown (2011 film) Audience in United States

A data profile of the people who buy, follow and care about Unknown (2011 film) in United States — modelled from more than twelve digital signal sources. Unknown (2011 film) has an estimated audience of 762,594 people in United States.

#2369among Movie / TV Show / Series in United States#5267in Movies & TV

The average Unknown (2011 film) fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include From Dusk till Dawn, Liam Neeson, Exploding Kittens, with strongest over-indexing on From Dusk till Dawn (353.35× the country average).

Demographically, the Unknown (2011 film) audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unknown (2011 film) fan in United States is balanced, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for From Dusk till Dawn.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unknown (2011 film) profile in United States.

Audience size
763K
in United States
Gender
50.3%♀
49.7% male
Age
39.5
average years
Country rank
#28316
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unknown (2011 film) viewers

50.3% are female, 49.7% are male, average age 39.5.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Unknown (2011 film) audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.5
Estimated audience size762,594
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Unknown (2011 film) audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Unknown (2011 film) audience comes from United States.

Worldwide audience distribution share by country for Unknown (2011 film)
CountryShare
Brazil11.0%
United States7.3%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unknown (2011 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Unknown (2011 film) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~50K1.93×
02Louisiana~20K1.49×
03Nevada~10K1.40×
04California~100K1.35×
05Texas~90K1.18×
06Missouri~20K1.15×
07Florida~70K1.12×
08New York~50K1.12×
09South Dakota~2K1.11×
10Arkansas~8K1.10×
11Mississippi~8K1.10×
12Kentucky~10K1.09×
13Wyoming~1K1.09×
14Arizona~20K1.08×
15Alaska~2K1.07×
16Illinois~30K1.02×
17Oklahoma~10K1.02×
18South Carolina~10K1.01×
19Connecticut~9K1.01×
20Kansas~7K1.01×
21North Carolina~30K1.00×
22Virginia~20K0.99×
23Alabama~10K0.99×
24New Mexico~4K0.99×
25Tennessee~20K0.98×
26Idaho~4K0.98×
27North Dakota~2K0.98×
28Indiana~20K0.96×
29Ohio~30K0.95×
30Washington~20K0.95×
31New Jersey~20K0.93×
32Montana~2K0.93×
33Michigan~20K0.92×
34Oregon~9K0.92×
35Hawaii~3K0.92×
36Pennsylvania~30K0.91×
37Utah~7K0.91×
38West Virginia~4K0.91×
39Rhode Island~2K0.91×
40Delaware~2K0.91×
41Nebraska~4K0.90×
42Wisconsin~10K0.89×
43Minnesota~10K0.89×
44Iowa~6K0.88×
45Maryland~10K0.87×
46New Hampshire~3K0.86×
47Colorado~10K0.84×
48Maine~3K0.84×
49Washington, District of Columbia~2K0.83×
50Massachusetts~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Unknown (2011 film), United States
0.81×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unknown (2011 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unknown (2011 film) audience
#·InterestCategoryAffinity×
01From Dusk till DawnMovies & TV353.35×
02Exploding KittensGames84.16×
03Rose LeslieMovies & TV35.27×
04Liam NeesonMovies & TV34.03×
05Baby shampooKids & Family33.92×
06InceptionMovies & TV33.02×
07Prison BreakMovies & TV27.44×
08Saw (franchise)Movies & TV26.53×
09Requiem for a DreamMovies & TV21.13×
10Rami MalekMovies & TV20.00×
11Anthony HopkinsMovies & TV16.63×
12British MuseumArts & Culture15.25×
13El PaísNews14.77×
14Milwaukee BrewersSports7.42×
15Soap operaMovies & TV6.79×
16Las VegasTravel & Leisure4.64×
17Discount storesShopping3.75×
18Mortgage loansBusiness & Career3.74×
19Shopping mallsShopping3.65×
20FurnitureHome & Garden2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unknown (2011 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unknown (2011 film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.80×
Convenience OrientationPREMIUM1.80×
Quality AwarenessPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unknown (2011 film) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Pet OwnershipJOY0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unknown (2011 film) have in United States?

Unknown (2011 film) has an estimated audience of 762,594 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unknown (2011 film) viewers?

50.3% of Unknown (2011 film) fans are female, 49.7% are male, with an average age of 39.5 years.

03

Which brands do Unknown (2011 film) fans like most?

Unknown (2011 film) fans show strongest brand affinity for From Dusk till Dawn (353.35×), Liam Neeson (34.03×), and Exploding Kittens (84.16×) over the country average.

04

Where do Unknown (2011 film) fans live in United States?

Unknown (2011 film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Unknown (2011 film) fans also like?

Beyond Unknown (2011 film) itself, the audience over-indexes on Liam Neeson (34.03×), Exploding Kittens (84.16×), Inception (33.02×), and Saw (franchise) (26.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Unknown (2011 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unknown (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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