Unknown (2011 film) Audience in United States
Unknown (2011 film) has an estimated audience of 855,468 people in United States. 50.3% are female, 49.7% are male, average age 39.5. Top brand affinities: From Dusk till Dawn, Liam Neeson, Exploding Kittens, Saw (franchise), Prison Break.
Top brand affinities include From Dusk till Dawn, Liam Neeson, Exploding Kittens, with strongest over-indexing on From Dusk till Dawn (202.01× the country average). Demographically, the Unknown (2011 film) audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Need for Security.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Unknown (2011 film) fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.5 |
| Estimated audience size | 855,468 |
Audience persona
The typical Unknown (2011 film) fan in United States is balanced, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for From Dusk till Dawn.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| From Dusk till Dawn | 202.01× | Movies & TV |
| Liam Neeson | 34.28× | Movies & TV |
| Exploding Kittens | 97.58× | Games |
| Saw (franchise) | 28.79× | Movies & TV |
| Prison Break | 29.14× | Movies & TV |
| British Museum | 18.23× | Arts & Culture |
| Rose Leslie | 27.13× | Movies & TV |
| Rami Malek | 16.31× | Movies & TV |
| The Old Spaghetti Factory | 28.74× | Food & Beverages |
| Natalie Dormer | 21.85× | Movies & TV |
| Inception | 16.87× | Movies & TV |
| Las Vegas | 4.38× | Travel & Leisure |
| Pudding | 18.68× | Food & Beverages |
| Oblivion (2013 film) | 20× | Movies & TV |
| El País | 16.21× | News |
| Requiem for a Dream | 16.67× | Movies & TV |
| Kate Beckinsale | 10.32× | Movies & TV |
| Baby shampoo | 29.98× | Kids & Family |
| Candice Swanepoel | 21.38× | Fashion & Accessoires |
| Javier Bardem | 9.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.3 |
| Need for Security | CONSERVATISM | 1.23 |
| Spirituality | BALANCE | 1.06 |
| Mindfulness | BALANCE | 0.99 |
| Indulgence | JOY | 0.99 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.1% |
| China | 7.6% |
| Japan | 7.6% |
See Unknown (2011 film) audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Unknown (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.