Nuna Audience in United States
Nuna has an estimated audience of 1,018,954 people in United States. 87.0% are female, 13.0% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: headspace, Governor of Michigan, Goop, Dog breed, Fairy godmother.
The average Nuna fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include headspace, Governor of Michigan, Goop, with strongest over-indexing on headspace (18.38× the country average). Demographically, the Nuna audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Nuna fans
| Metric | Value |
|---|---|
| Female | 87.0% |
| Male | 13.0% |
| Average age | 33.6 |
| Estimated audience size | 1,018,954 |
Audience persona
The typical Nuna fan in United States is more female, around 33.6 years old, with strong Pet Ownership tendencies and a notable affinity for headspace.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 203,786 | 1.82× |
| Texas | 141,883 | 1.62× |
| Florida | 70,903 | 1.03× |
| New York | 55,839 | 0.98× |
| Georgia | 32,521 | 1.04× |
| Illinois | 32,340 | 0.95× |
| North Carolina | 30,081 | 0.98× |
| Washington | 29,937 | 1.46× |
| New Jersey | 26,622 | 1.03× |
| Pennsylvania | 25,885 | 0.75× |
| Arizona | 24,355 | 1.17× |
| Virginia | 22,499 | 0.91× |
| Tennessee | 21,293 | 1.04× |
| Ohio | 21,015 | 0.67× |
| Massachusetts | 20,005 | 1× |
| Michigan | 18,345 | 0.69× |
| Colorado | 16,534 | 1.03× |
| Oregon | 14,624 | 1.25× |
| South Carolina | 14,619 | 0.95× |
| Minnesota | 14,587 | 1× |
| Alabama | 13,940 | 0.98× |
| Indiana | 13,452 | 0.72× |
| Maryland | 13,197 | 0.75× |
| Oklahoma | 12,937 | 1.14× |
| Louisiana | 12,806 | 0.97× |
| Missouri | 12,397 | 0.75× |
| Kentucky | 11,597 | 0.91× |
| Utah | 11,332 | 1.24× |
| Wisconsin | 11,012 | 0.72× |
| Nevada | 11,004 | 1.12× |
| Arkansas | 9,800 | 1.17× |
| Hawaii | 9,200 | 2.1× |
| Connecticut | 8,858 | 0.87× |
| Iowa | 7,786 | 0.93× |
| Mississippi | 7,506 | 0.89× |
| Kansas | 6,771 | 0.84× |
| Idaho | 6,095 | 1.19× |
| New Mexico | 5,459 | 1.07× |
| Nebraska | 5,234 | 1.02× |
| New Hampshire | 3,560 | 0.89× |
| West Virginia | 3,073 | 0.65× |
| Maine | 2,914 | 0.8× |
| Montana | 2,805 | 0.99× |
| Rhode Island | 2,686 | 0.83× |
| North Dakota | 2,538 | 1.21× |
| South Dakota | 2,498 | 1.06× |
| Alaska | 2,225 | 1.02× |
| Washington, District of Columbia | 2,151 | 0.7× |
| Delaware | 1,759 | 0.63× |
| Wyoming | 1,202 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| headspace | 18.38× | Health |
| Governor of Michigan | 14.41× | Politics & Society |
| Goop | 9.68× | Internet & Social Media |
| Dog breed | 2.07× | Pets & Animals |
| Fairy godmother | 12.79× | Literature |
| Hardik Pandya | 24.52× | Sports |
| Historic site | 6.47× | Arts & Culture |
| Product design | 2.71× | Business & Career |
| Elsword | 20× | Games |
| Vocal harmony | 4.71× | Music & Radio |
| Janitor | 6.67× | Home & Garden |
| Cherish (group) | 11.19× | Music & Radio |
| Hickok45 | 16.63× | Internet & Social Media |
| Grace Slick | 7.69× | Music & Radio |
| Percussion ensemble | 16.9× | Music & Radio |
| Mathcore | 6.36× | Music & Radio |
| UK garage | 4.28× | Music & Radio |
| Home equity | 1.53× | Home & Garden |
| Jesus Daily | 20.66× | Politics & Society |
| National Paralympic Committee | 17.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.21 |
| Indulgence | JOY | 1.85 |
| Luxury Orientation | PREMIUM | 1.83 |
| DIY Mentality | THRILL | 1.73 |
| Family Orientation | CONSERVATISM | 1.63 |
| Quality Awareness | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| Japan | 10.4% |
| United Kingdom | 6.2% |
See Nuna audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Nuna have in United States?
Nuna has an estimated audience of 1,018,954 people in United States, concentrated in California and Texas.
What is the gender split and age of Nuna fans?
87.0% of Nuna fans are female, 13.0% are male, with an average age of 33.6 years.
Which brands do Nuna fans like most?
Nuna fans show strongest brand affinity for headspace (18.38×), Governor of Michigan (14.41×), and Goop (9.68×) over the country average.
Where do Nuna fans live in United States?
Nuna fans in United States are most concentrated in California (reach 203,786), Texas (reach 141,883), and Florida (reach 70,903). These three regions account for the largest share of the active audience.
What other brands do Nuna fans also like?
Beyond Nuna itself, the audience over-indexes on Governor of Michigan (14.41×), Goop (9.68×), Dog breed (2.07×), and Fairy godmother (12.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.