Nuna Audience in United States

Nuna has an estimated audience of 1,018,954 people in United States. 87.0% are female, 13.0% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Child development, Mothercare, Google Maps, Baby food, Khan Academy.

The average Nuna fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Child development, Mothercare, Google Maps, with strongest over-indexing on Child development (24.92× the country average). Demographically, the Nuna audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Nuna fans

Demographic split for Nuna audience in United States
MetricValue
Female87.0%
Male13.0%
Average age33.6
Estimated audience size1,018,954

Audience persona

The typical Nuna fan in United States is more female, around 33.6 years old, with strong Pet Ownership tendencies and a notable affinity for Child development.

Top regions in United States

Top regions ranked by reach for Nuna in United States
RegionReachAffinity
California203,7861.82×
Texas141,8831.62×
Florida70,9031.03×
New York55,8390.98×
Georgia32,5211.04×
Illinois32,3400.95×
North Carolina30,0810.98×
Washington29,9371.46×
New Jersey26,6221.03×
Pennsylvania25,8850.75×
Arizona24,3551.17×
Virginia22,4990.91×
Tennessee21,2931.04×
Ohio21,0150.67×
Massachusetts20,0051×
Michigan18,3450.69×
Colorado16,5341.03×
Oregon14,6241.25×
South Carolina14,6190.95×
Minnesota14,5871×
Alabama13,9400.98×
Indiana13,4520.72×
Maryland13,1970.75×
Oklahoma12,9371.14×
Louisiana12,8060.97×
Missouri12,3970.75×
Kentucky11,5970.91×
Utah11,3321.24×
Wisconsin11,0120.72×
Nevada11,0041.12×
Arkansas9,8001.17×
Hawaii9,2002.1×
Connecticut8,8580.87×
Iowa7,7860.93×
Mississippi7,5060.89×
Kansas6,7710.84×
Idaho6,0951.19×
New Mexico5,4591.07×
Nebraska5,2341.02×
New Hampshire3,5600.89×
West Virginia3,0730.65×
Maine2,9140.8×
Montana2,8050.99×
Rhode Island2,6860.83×
North Dakota2,5381.21×
South Dakota2,4981.06×
Alaska2,2251.02×
Washington, District of Columbia2,1510.7×
Delaware1,7590.63×
Wyoming1,2020.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nuna audience
BrandAffinityCategory
Child development24.92×Business & Career
Mothercare35.83×Kids & Family
Google Maps10.37×Internet & Social Media
Baby food17.75×Kids & Family
Khan Academy16.68×Business & Career
Capital One7.92×Business & Career
Kendra Scott20.27×Fashion & Accessoires
Baby transport26.67×Kids & Family
Indeed.com7.27×Business & Career
Water birth89.45×Kids & Family
Enterprise Rent-A-Car9.69×Cars & Mobility
Jennifer Garner18.38×Movies & TV
ICloud14.24×Technology & Electronics
Maternity clothing23.36×Fashion & Accessoires
Google News8.62×News
Bassinet23.76×Kids & Family
Circle K9.5×Shopping
Parental leave16.9×Kids & Family
Rent the Runway20.73×Shopping
Jeff Bezos13.92×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nuna audience
TraitClusterScore
Pet OwnershipJOY2.21
IndulgenceJOY1.85
Luxury OrientationPREMIUM1.83
DIY MentalityTHRILL1.73
Family OrientationCONSERVATISM1.63
Quality AwarenessPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Nuna
CountryShare
United States37.8%
Japan10.4%
United Kingdom6.2%

See Nuna audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Nuna have in United States?

Nuna has an estimated audience of 1,018,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Nuna fans?

87.0% of Nuna fans are female, 13.0% are male, with an average age of 33.6 years.

Which brands do Nuna fans like most?

Nuna fans show strongest brand affinity for Child development (24.92×), Mothercare (35.83×), and Google Maps (10.37×) over the country average.

Where do Nuna fans live in United States?

Nuna fans in United States are most concentrated in California (reach 203,786), Texas (reach 141,883), and Florida (reach 70,903). These three regions account for the largest share of the active audience.

What other brands do Nuna fans also like?

Beyond Nuna itself, the audience over-indexes on Mothercare (35.83×), Google Maps (10.37×), Baby food (17.75×), and Khan Academy (16.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.